Martech Series

SEPTEMBER 2, 2022

Three quarters of marketers (74%) believe the growth of social commerce will drive better practices in ROI and measurement within influencer marketing. Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. The research also reveals.

Marketing 98

Marketing ROI Fashion MarTech 98

Martech

JUNE 15, 2023

By implementing these strategies, we can improve the relevance of your ads, increase engagement rates, reduce wasted impressions, and maximize the return on investment (ROI).” Behavioral segmentation: Segments are based on specific behaviors like frequent traveling, fitness activities, food preferences, shopping habits, etc.

Ad Targeting 122

Ad Targeting Demand Side Platform Impressions Audience 122

MNTN

JANUARY 6, 2025

These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. Which OTT device is driving more view-through conversions? Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

The Ad Tech Blog

SEPTEMBER 11, 2024

For example, blue is often used by financial institutions to evoke trust and stability, while red is used by fast-food chains to stimulate appetite and excitement. This can lead to more personalized and targeted marketing strategies, resulting in higher conversion rates and customer satisfaction.

Machine Learning 130

Machine Learning ROI Audience Media 130

Single Grain

JULY 9, 2021

One such case comes from Pandora, a major jewelry retailer, which saw a conversion rate increase of 130% after running a native ads campaign: In the next section, we will look at all the steps you need to take to start a native advertising campaign for your e-commerce store. Right before the COVID-19 pandemic, the U.S. exact page location).

Native Advertising 134

Native Advertising Advertising Ad network Conversion 134

Monetize More

MARCH 14, 2023

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

Mobile Ads 98

Mobile Ads A/B Testing Conversion Rate Click Through Rate 98

Martech

MARCH 2, 2023

The promotion launched the Friday before the Super Bowl, a busy weekend for food orders. And on the other side of the action, the Videobomb platform generates analytics so marketers can measure conversion rates and ROI. Our platform is focused on engagement and ROI – not just entertainment.” Brands adopting AR. “I

ROI 109

ROI Conversion Rate eCommerce Food 109

Martech

MAY 8, 2023

Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Many iterations and testing tactics later, the difference is absurd: 88% increase in total conversions and 150% increase in average total revenue compared with the basic abandoned-cart series.

Marketing 117

Marketing eCommerce Communications Brand Awareness 117

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. Optimized e-commerce UX is one of the major factors in conversion. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

MAY 1, 2023

Sponsored ads were placed at the top of Amazon’s SERPs to increase conversions and CTRs. The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

OCTOBER 27, 2022

This conversation was in the run-up to its unBoxed conference where it unveiled a flurry of updates, including video ads , platform updates, plus a burgeoning partnership program. “If you use LiveRamp to manage audiences, you can use RampID as the key to join audiences with Amazon ad sales or customer analytics.”

Advertising 72

Advertising Demand Side Platform Conversion Audience 72

Single Grain

JULY 31, 2019

With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Google Ads, Facebook and Unity (in Europe, the Middle East and Africa) are the top 3 mobile advertising channels in terms of ROI. Loyalty program.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Single Grain

SEPTEMBER 10, 2019

We are going to give you some insider tips that not only prove that content marketing still works, but that it continues to be one of the strongest strategies to drive conversions. but what you might not have heard is that higher rankings also increase conversion rates. Click here to download your free guide right now!

Marketing 112

Marketing A/B Testing SEO Banner 112

Martech

NOVEMBER 15, 2023

Changing the conversation Marketing impact has become increasingly measurable, so much so that marketers now have hundreds of data points at their fingertips. During his presentation, he showed a slide that made the point that as you communicate up the food chain — the higher you go, the less data you should present.

Communications 106

Communications MarTech Marketing Finance 106

Single Grain

APRIL 24, 2023

Results: Generated Leads, Increased CTR and Reduced Costs By putting Axure’s marketing dollars toward smarter avenues, they achieved a 32.04% CTR and reduced conversion costs by 0.51%, with an overall savings of 26.33%. Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%.

CPL 52

CPL Food Conversion Rate Conversion 52

Single Grain

FEBRUARY 14, 2020

Once engagement happens, the conversion is just a step away. The video brought a 10% increase in sign-ups, which meant 10 million new customers, boosting revenue by $48 million per year with an ROI of more than 1,000%. The video helped drive an extra $21,000 in monthly revenue and increased conversions by 64% for the fledgling startup.

Non-Profit 141

Non-Profit Audience Entertainment Brand Awareness 141

MNTN

AUGUST 6, 2024

This limitation hinders accurate assessment of return on investment (ROI) , leaving advertisers without a clear understanding of how their campaigns are performing. Tailoring content to match audience preferences increases the likelihood of engagement and conversion.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

SEPTEMBER 4, 2019

For instance, a brand that produces organic food but only targets food makers and restaurant keepers might discover completely new audiences – people who are interested in losing weight or sports fans. Embedded in a landing page, video can elevate conversions by 80% and increase the CTR of an e-mail by 200-300%.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Single Grain

DECEMBER 16, 2019

Food and Drug Administration got involved. In the end, this combination is likely to drive a much better return on investment (ROI) than a celebrity shout-out ever will. All You Need to Know About the ROI of Influencer Marketing [infographic]. 5 Hacks to Start a Conversation with an Influencer. SocialBakers. Influential.

Marketing 110

Marketing ROI Audience Brand Awareness 110

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. PPC specialists focus not just on choosing the right high-traffic keywords, but those that bring in the best conversions.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: How Remarketing Can Help Increase Conversions. It has an overall conversion rate of about 14.7%.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. conversation rate, proving the personal touch works.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

FEBRUARY 10, 2020

Tools like Google Analytics allow you to measure your content output to determine if it is performing well and, if not, show you where you need to improve it to attract more traffic, get more shares, earn more conversions, etc. Dive Deeper: Google Analytics for Content Marketing: How to Track and Improve Your ROI. Attribution Models.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

JULY 19, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Other brands who are successfully using chatbot technology include Whole Foods Market, Fandango, Sephora, Staples, The Wall Street Journal and Pizza Hut. conversation rate, proving the personal touch works.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

InMobi

FEBRUARY 13, 2013

Interstitials are like the power foods of the mobile ad world. Last year, all we heard in health food news was about eating more kale and quinoa! If ads were food, you would want to eat Interstitials. About 10% of all mobile ad inventory at InMobi is Interstitials, but there is potential for so much more.

Real Estate 40

Real Estate Banner Food Mobile Ads 40

Ad Monsters

JUNE 27, 2024

The Cannes Lions International Festival of Creativity 2024 was a whirlwind of innovation and insight, from the buzzing panels to the casual yet powerful conversations outside The Palais. While Elon Musk’s headline-grabbing interview drew a lot of attention, the ad tech discussions in the quieter corners truly stole the show.

Ad Tech 98

Ad Tech Cookies Audience Media 98

MNTN

JANUARY 13, 2023

Like any marketing strategy, performance marketing provides the greatest ROI (return on investment) when you spend time planning your campaign, determining your KPIs (key performance indicators), and tweaking your campaign as you begin to see results. For example, a company that makes food processors may buy branded content on a food website.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digital Remedy

SEPTEMBER 24, 2024

The global shift towards health and wellness isn’t just a trend; it’s a lifestyle that encompasses every choice we make from food to how we work out our bodies and sleep. The power of audio in reaching health-conscious consumers is undeniable. Let’s dive in!

Advertising 59

Advertising Affiliates Audience Food 59

Single Grain

MAY 26, 2022

Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth. Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. How to Use Google Keyword Planner for Content Creation. *

Agency 59

Agency SEO Geo targeting ROI 59

Digiday

OCTOBER 4, 2022

Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places. Shopify earned a nomination for Best E-Commerce Technology. Frequence got a nominating nod in the category of Best Monetization Platform for Publishers.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

NOVEMBER 8, 2019

However, there are a few rules I’ve learned over my years of writing landing page copy that can help massively increase conversions – lessons that many brands don’t adhere to. Including a video on your landing page can increase conversions by more than 80%. All You Need to Know About the ROI of Influencer Marketing [infographic].

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

JUNE 13, 2019

The focus on Pinterest isn’t having conversations or for users to share their own ideas; instead, they’re heading to Pinterest to discover content, looking to idly browse or actively research to find something new. This is basically the opposite of Facebook Ads, where images with smiling, attractive women can actually increase conversions.

Advertising 96

Advertising Banner Audience SEO 96

MNTN

FEBRUARY 6, 2024

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. Which OTT device is driving more view-through conversions? This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates.

Advertising 98

Advertising Retargeting CPA Audience 98

InMobi

APRIL 7, 2022

As consumers delight in the IPL matches, brands have an opportunity to expand reach, drive ROI and build a sustainable brand-consumer relationship. Historical data shows that the exponential surge of search witnessed every year leaves more reasons for marketers to be present on search engine result pages (SERP) to maximize their ROI.

Real Estate 52

Real Estate Entertainment Food ROI 52

Martech Series

DECEMBER 22, 2022

Users were able to converse with one another and engage in live video chat thanks to the chat. greater ROI and 35% more bookings than other platforms. Hence, The people who are most likely to take the requested action will see your advertisements, and you’ll experience higher conversion rates.

Audience 98

Audience ROI Advertising Media 98

Monetize More

MARCH 14, 2023

As the majority of internet users now access the web on their mobile devices, it has become more crucial than ever to optimize mobile ads for better engagement and conversion rates. Test and optimize your ad formats regularly to ensure maximum performance and ROI. Targeted ads can lead to higher engagement and conversion rates.

Mobile Ads 52

Mobile Ads A/B Testing Conversion Rate Click Through Rate 52

AdvertiseMint

MARCH 6, 2024

Food and Drink: Whether you’re a gourmet or fast food lover, this category lets you tailor your culinary ads to the right palate. Increased conversion : When ads reach the right people, the chances of these viewers taking action, such as making a purchase or signing up for more information, are much higher.

Food 52

Food Fashion Audience Ad Targeting 52