Martech
MARCH 26, 2024
The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.
Martech
MARCH 20, 2024
.” That’s the most important lesson Len Devanna, VP strategy at Cortico-X, has taken from more than two decades of experience digital strategy, CX and transformative leadership, and it’s the message he delivered on the second morning of The MarTech Conference. Dealing with various possible sources of finance.
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Martech
AUGUST 31, 2023
It provides insights and analysis to sales, compensation, and finance professionals. Bloomreach Clarity is a conversational shopping product that uses AI to provide personalized product expertise to shoppers. Dig deeper: New genAI marketing solution rolled out on Google Cloud Get MarTech! In your inbox.
Martech Series
JANUARY 9, 2023
There are compelling business use cases in such diverse areas as customer service, sales, finance, operations, administration, law, information technology, and human resources. But in the broader conversational sense, the technology is rather limited, and can be very frustrating at times from a customer experience perspective.
Martech Series
SEPTEMBER 30, 2022
Metaverse conversations on Twitter provide interesting insights into the expected and established industries that engaged early in exploring these new frontiers. Gaming is the most prevalent industry in Twitter conversations – despite its metaverse reticence. For gaming, this presents a paradox. and cinema (23.5).
Martech Series
MAY 31, 2022
“DePay Donations” is the first Open Source WordPress plugin that allows accepting P2P donations with decentralized conversion of incoming cryptocurrency donations into tokens selected by the receiver. DePay Donations offers an alternative with a new paradigm enabled by decentralized finance.
Martech
SEPTEMBER 20, 2021
As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. “Do Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said.
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