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How Serial 1 leveraged visual intelligence to increase web conversions

Martech

To accelerate their decision-making process, they implemented Vizit, a visual intelligence platform that uses AI and machine learning to identify the components of visual content and quantify its effectiveness. Vizit’s visual intelligence technology uses machine learning to analyze millions of images and measure them for effectiveness.

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Digital advertisers still looking for recipe to thrive in cookieless world by Stirista

Martech

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

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AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences

Martech Series

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more.

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With ChatGPT in Global Focus, User Survey Reveals Early Stage Adoption, but an Exciting Future

Martech Series

ChatGPT has been trained to converse with humans and answer their questions in natural language. The survey was shared with 33 experts drawn from various fields such as finance, big tech, information technology, customer service, law, insurance, medicine, etc.

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Globant Launches Automotive Studio With Focus on Mobility at Scale

Martech Series

” Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Autonomous Driving: Help clients implement robotics and machine learning to accelerate autonomous vehicle development. “The automotive industry has been changing over the last decade with exceptional speed. .

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Sarah Nagy on AI-powered search: Looking forward with AI

Martech

Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. Q: Watching the conversational capabilities of the new ChatGPT-4o reminded me of the Turing Test. Our machine learning team at Seek will say it isn’t and there are other ways to measure intelligence.

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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. How many substantive conversations with customers or potential customers did sales have at the event? They can initiate conversations, ask qualifying questions and route hot leads to sales teams. A/B testing.

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