Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. Get MarTech! And so many choices out there.

Marketing 87

Marketing eCommerce Pop-Up Communications 87

Martech Series

JUNE 28, 2022

Front, a communication hub for building strong customer relationships, announced it raised $65 million in Series D financing, led by Salesforce Ventures and Battery Ventures and with participation from PagerDuty CEO, Jennifer Tejada. Existing investors Sequoia Capital, Threshold Ventures and Uncork Capital also participated in the financing.

Finance 82

Finance Communications ROI MarTech 82

Martech

APRIL 9, 2024

More than half those surveyed anticipate challenges in tracking conversions, attributing conversions to campaign or channel performance, measuring ROI and optimizing campaigns; almost 50% expect to struggle to measure reach. Dig deeper: More details on Privacy Sandbox for Android Get MarTech! In your inbox.

Cookies 104

Cookies Advertising GDPR MarTech 104

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. How many substantive conversations with customers or potential customers did sales have at the event?

Marketing 111

Marketing A/B Testing Machine Learning Finance 111

Martech

NOVEMBER 15, 2023

Budgets are down, teams are facing layoffs and martech consultancies are struggling due to client budget cuts. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. It amazes me that so few companies have a big-picture view of their martech stack. Calculate any ROI metrics.

Communications 94

Communications MarTech Marketing Finance 94

Martech

FEBRUARY 7, 2024

Brands are accustomed to pointing their marketing megaphone at the audience and controlling the conversation even in the digital age. This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market. Get MarTech! How has it been for you?

Education 92

Education Shipping MarTech Audience 92

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 116

Marketing Manufacturing Communications Healthcare 116

Single Grain

DECEMBER 6, 2019

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. 4) Conversational Marketing. With all that talk about chatbots, the reality of modern marketing becomes clear: it’s more conversational. Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO.

Marketing 145

Marketing SEO Conversion Audience 145