Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Martech’s influence needs to extend beyond marketing.

MarTech 88

MarTech Conversion Rate Finance Conversion 88

Martech

SEPTEMBER 20, 2021

As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. “Do Subsequently, we believed that this would drive an increased conversion rate and sales,” Hamilton said.

Conversion 115

Conversion A/B Testing Machine Learning Conversion Rate 115

Martech Series

OCTOBER 5, 2022

New conversation intelligence capabilities empower brands to drive more efficient marketing, faster revenue growth, and better customer experiences using the best of digital and human touch. This helps sales agents increase conversion rates and support agents more quickly resolve more customer issues.

Conversion Rate 84

Conversion Rate Healthcare Conversion Finance 84

Martech

NOVEMBER 6, 2023

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions. Get MarTech! Move into verticals. In your inbox.

Marketing 118

Marketing ROI A/B Testing Conversion 118

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” And it supports the data needs of the entire firm, from manufacturing to finance. Adjust your copy, your content, your sales conversations, your negotiating style — the list goes on.

Marketing 87

Marketing eCommerce Pop-Up Communications 87

Martech Series

AUGUST 5, 2022

Whether job-related, a customer service callback, delivery notification, personal finance, etc., Three-fourths of consumers want to talk on the phone when they have a complicated question or expect a long conversation. Conversations create connections and grow brand loyalty in ways website chatbots or marketing texts cannot.

Communications 82

Communications Conversion Conversion Rate Finance 82

Martech

JANUARY 25, 2022

For instance, a finance buying group member likely has different concerns than an IT buying group member. While traditional solutions have not been sophisticated enough to reliably identify and engage with buying groups, new technologies are emerging that measure probabilities of conversion for the group.

Marketing 92

Marketing Conversion Conversion Rate Communications 92