Digiday

NOVEMBER 16, 2022

Consumer intelligence firm Talkwalker and customer engagement platform Khoros recently released a report predicting the top 10 social media trends for 2023 , with a particular focus on how consumers are driving these changes. The firms analyzed their consumer intelligence and social media data.

Media 84

Media Cookies Fashion Retail 84

Digiday

NOVEMBER 6, 2022

Thanks to the outsized reputation of its founder and chairman, Martin Sorrell, digitally-forward media agency network Media.Monks is well known in global media circles. Wisehart took several digital- and social-media roles at Gyro, ShopatHome and Moore before taking on a digital investment senior vp role at 22Squared in 2017.

Media 58

Media CPM Agency Conversion 58

Digiday

AUGUST 31, 2022

In this week’s Media Briefing, I cast some predictions as to which media companies will merge next and why or why not these pairings make sense in the grand scheme of the media M&A landscape. Media matchmakers. The key hits: BDG and Vice Media are looking for a new buyer, but the best solution might be to join forces.

Media 63

Media Non-Profit Food Healthcare 63

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction. So in true Channel 4 fashion, we do things differently.

Advertising 111

Advertising Entertainment Fashion Non-Profit 111

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Interest-based segmentation: Segments are based on individual interests, such as sports, technology, fashion, entertainment, etc. View of Las Vegas through Beeyond Media’s map view.

Ad Targeting 120

Ad Targeting Demand Side Platform Impressions Audience 120

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

Media 61

Media Pharmaceuticals Audience Agency 61

Digiday

FEBRUARY 8, 2023

This week’s Media Briefing looks at which advertising categories are or are not buying campaigns from publishers this quarter. While 4 out of 5 publishers said this category is down, one media exec reported this category is up. Travel has now eclipsed pre-pandemic levels for us,” said the first media executive.

Media 63

Media Finance Non-Profit Marketing 63

Digiday

AUGUST 17, 2023

In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a director of brand strategy and influencer marketing at a fashion retailer, who’s worked in the industry for more than a decade, on some of the notable scenarios they’ve seen take place. Continue reading this article on digiday.com.

Fashion 42

Fashion Marketing Retail Conversion 42

Martech

MARCH 29, 2024

By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. His job is to deliver competitive advantage, measured in business outcomes and value delivery. Get MarTech!

Conversion Rate 119

Conversion Rate Manufacturing Fashion MarTech 119

Digiday

JUNE 10, 2022

The $20-billion (give or take a few billion dollars) TV upfront marketplace quietly registered a significant portion of business in the last several days, in an orderly fashion that represents a 180-degree turnaround from last year’s chaotic market. But added flexibility by [media] partners has also been a tremendous help.

Media 63

Media CPM Ad Inventory Fashion 63

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Martech Series

DECEMBER 26, 2022

Yet, 43% of British B2B business development teams don’t use earned media. 36% of senior marketing decision-makers admit their business development teams do not appreciate the power of earned media coverage. Nurturing sales conversations (54%). Generating brand awareness (54%). Lead generation (50%).

Public Relations 97

Public Relations Communications Brand Awareness Fashion 97

Martech

FEBRUARY 28, 2024

Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. Take the fashion retail category, where common queries include: “How to clean white sneakers.” What is business casual?”

Retail 113

Retail Marketing Fashion Audience 113

Digiday

MAY 1, 2023

Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. with clients, said Allysun Lundy, vp head of retail media strategy at Publicis Commerce.

Retail 76

Retail Fashion Entertainment Agency 76

AdvertiseMint

DECEMBER 16, 2023

These individuals influence their audience typically through their presence and activities on social media platforms. Social media influencers often have a dedicated following that looks to them for guidance, inspiration, or information about a particular niche. Top social media influencers often start by focusing on a specific niche.

Fashion 52

Fashion Audience Media Conversion 52

Martech Series

DECEMBER 16, 2022

Alternatively, advertising is the practice of promoting a brand through paid media channels. Dramatically higher conversion rate: 3D advertisements can increase your website traffic and improve conversion rate. Global fashion and accessories brand Rebecca Minkoff is successfully using 3D images in advertisements since 2019.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

Monetize More

MAY 8, 2023

When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When we want to reach new customers with our media, by sharing visually rich ads across feeds on Google platforms, it can help attract potential new customers when they are open to trying new products.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Martech Series

JANUARY 26, 2023

What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.” Founded in Italy by Piero Pavone, Preciso has expanded over the last few years and now has teams in 6 countries.

eCommerce 84

eCommerce Machine Learning Display Advertising Electronics 84

Digiday

DECEMBER 19, 2022

Kardashian will continue to utilize her organic social media following to pitch the new brand to consumers, a strategy similar to that of WWE Superstars Mandy Rose and Sonya Deville when they launched their direct-to-consumer donut brand.

Pop-Up 88

Pop-Up GDPR Retargeting Fashion 88

Digiday

JULY 18, 2022

It’s a metric agencies used for decades, prior to the digital advertising boom when marketers had to account for everything from television ads to media placements. It takes metrics beyond social media purchases or the amount of eyeballs seen via SEO, taking into account things like brand awareness or customer retention.

Brand Awareness 77

Brand Awareness Fashion Affiliates SEO 77

Martech

SEPTEMBER 26, 2022

This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Our conversations with Roblox were insightful and we aligned a perfect storm of discovery.”. To drive users to the Walmart hubs, the retailer is using paid and earned media, both in-game and on platforms besides Roblox.

Retail 110

Retail Fashion Audience MarTech 110

Basis

OCTOBER 14, 2022

The fragmentation and complexity of digital media, combined with the point solutions many marketers use to manage that complexity, can make navigating the space feel like trying to escape a haunted house. Sadly, similar missteps sometimes pop up in the advertising world—particularly when it comes to conversion-based campaigns.

Retargeting 66

Retargeting Cookies Pop-Up Conversion 66

Digiday

OCTOBER 21, 2022

For the most part, brands today look elsewhere for that performance, pouring significant spend into bottom-funnel tactics like search, display and social media. The final bottom-funnel piece of the story enables advertisers to capture conversion metrics and A/B test different offers in real-time. That’s where full-funnel DOOH comes in.

Click Through Rate 57

Click Through Rate A/B Testing Conversion Conversion Rate 57

Martech Series

SEPTEMBER 2, 2022

Shoppable links are the most popular way of driving commerce ROI through influencers, according to almost two-thirds (61%) of social media strategists. This is something we’re seeing day in day out at Influencer Intelligence, across a variety of sectors, from fashion to food. “As How & where marketers are spending budgets.

Marketing 95

Marketing ROI eCommerce Fashion 95

Digiday

DECEMBER 21, 2022

.” Earlier this year, Zoom launched a global campaign to convince users, new, old and across the globe, of its capabilities beyond video conferencing, highlighting products such as intelligent conversational artificial intelligence and chatbot solution Zoom virtual agent, Zoom team chats and more.

Fashion 63

Fashion Audience Entertainment Communications 63

Digiday

NOVEMBER 29, 2022

To give the campaign, which carries the social media hashtag #FaceTheSTEMGap, the credibility it needed, OLAY and Harper’s Bazaar teamed up with the Smithsonain’s Air and Space Museum to unveil a statue of Mary Golda Ross, a Native American engineer best known for her work on aerospace design, on the International Day of Women and Girls in Science.

Fashion 67

Fashion Machine Learning Education Manufacturing 67

AdvertiseMint

OCTOBER 9, 2023

Whether you’re a seasoned social media pro or just starting your influencer journey, you will get valuable lessons on how to be a successful Amazon influencer. Source: Unsplash An Amazon influencer is a person who partners with Amazon to promote products on social media platforms. Social media superstars. Means of income.

Affiliates 52

Affiliates Conversion Rate Audience Conversion 52

MNTN

NOVEMBER 22, 2022

For example, with pay-per-click advertising, you only pay when someone engages with your social media materials. Other measurable benchmarks include the number of leads an ad generates or the conversion number down the sales funnel. These are distinct from old-fashioned ads, bought en masse in the hope they would generate demand.

Marketing 52

Marketing Real Estate SEO Display Advertising 52

VideoWeek

JUNE 20, 2022

Julia Boorstin, Senior Media & Technology Correspondent, CNBC. Kelly Abcarian, EVP Measurement & Impact, NBCUniversal Media. Traci Dinkins, President, Head of Media NA, Essence. Future Gazers – Sustainability in the Metaverse, Media and Brand Accountability and Luxury. Discovery Stage, Palais I.

Fashion 52

Fashion Entertainment Communications eCommerce 52

Digiday

SEPTEMBER 13, 2022

Even as conversations around the economic downturn ramp up, marketers say they’ll continue to invest in out-of-home advertising, which has spent the last year on the rebound amid the pandemic. “A Or as Chong puts it, “it’s a really well-understood media.” Per Song, CPG, retail, fashion and sports clients are eager to buy up OOH.

Marketing 63

Marketing Advertising Retargeting Fashion 63

Digiday

NOVEMBER 11, 2022

In addition to Anys, RTS’s expanded talent roster now includes big-name Twitch streamers Jeremy “Disguised Toast” Wang, Niki “Nihachu” Nihachu and Albert “BoxBox” Zheng, collectively boasting over 26 million followers across all major social media platforms. And, of course, ventures are always going to be a part of the conversation.

Entertainment 58

Entertainment Conversion Finance Fashion 58

Digiday

APRIL 30, 2023

The NFL has partnered with Zachery Dereniowski, a motivational influencer who goes by @MDMotivator on social media, as well as TikTokers Josh Richards, who goes by his name on social media and Scarlet May, who goes by @scarlet_may.1 1 on social media. This conversation has been edited and condensed for clarity.

Food 67

Food Fashion Audience Media 67

Lemonads

JANUARY 24, 2022

It can be either a website, a blog, or social media. It is also through it that the publisher will be referred to when a sale or conversion happens. News & Media Sites : This is not their primary source of revenue but more and more news sites are getting into the affiliate business. What is an Affiliate website?

Affiliates 52

Affiliates CPA Conversion Rate Cookies 52

InMobi

JUNE 12, 2020

So has the media consumption – happening across a range of devices like the desktop to the laptop, tablet, connected TVs, albeit anchored on mobile. A campaign put together for one media channel cannot be slapped onto another and is most likely to fail in engaging your target audience. networked devices per capita.

Marketing 52

Marketing AutoMobile Conversion Machine Learning 52

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. Which OTT device is driving more view-through conversions? What is OTT Advertising?

Advertising 98

Advertising Retargeting CPA Audience 98

Martech

DECEMBER 4, 2023

But what if the recipient has forwarded the email, or has posted the link to social media? It was an experiment in “conversational understanding” and was designed to engage people in dialog while emulating the style and slang of a teenage girl. But that was too old-fashioned. It was supposed to learn over time. We camped anyway.

Marketing 119

Marketing Fashion MarTech Conversion 119

Lemonads

APRIL 27, 2021

That said, learning how to set up a niche blog that generates enough traffic and conversions to become an affiliate marketer is not always straightforward. How Affiliates Generate Revenue Simply put, affiliates get paid a commission for each conversion they generate.

Affiliates 52

Affiliates Marketing Conversion Fashion 52