Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential.

Marketing 104

Marketing eCommerce Machine Learning Conversion 104

Martech

FEBRUARY 2, 2023

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Create use cases describing them.

Conversion 114

Conversion ROI Conversion Rate MarTech 114

Martech

APRIL 3, 2023

Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. Table of contents Defining conversational marketing Who is conversational marketing for?

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Martech

APRIL 21, 2025

Adding tests for incrementality wouldnt just unlock dramatic ROI gains for users of these tools it would also spare us marketers the cringe-inducing task of shading campaigns that were poorly designed, poorly executed and falsely celebrated. Imagine you run an ecommerce site. No, not always. Email: Business email address Sign me up!

MarTech 82

MarTech A/B Testing ROI Search Advertising 82

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series. Now is the Time to Adopt.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech Series

NOVEMBER 15, 2022

ZineOne , the in-session marketing platform that provides enterprises with real-time behavioral intelligence and increased conversions for anonymous website visitors, announced its integration with HCL Commerce from HCL Software, a global leader in enterprise software. The integration can be explored via HCL SoFy 2.0,

Conversion 98

Conversion Conversion Rate eCommerce Machine Learning 98

Martech Series

OCTOBER 7, 2022

Conversational AI helps brands navigate this. Conversational tech solutions are getting better at driving a unified omnichannel experience. Micro-conversations via voice, video, or text enable tailored recommendations to consumers at every step of brand engagement. Conversational AI is transforming businesses across industries.

Conversion 98

Conversion Healthcare ROI Communications 98

Martech Series

MAY 31, 2022

The TEI study examines the potential return on investment (ROI) enterprises may realize by deploying Algolia’s Search and Discovery platform – according to the study, Algolia’s platform can deliver a 382% ROI. Algolia’s dynamic re-ranking functionality measured a 10% increase in conversions.

ROI 98

ROI Retail eCommerce MarTech 98

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 122

Conversion Marketing Communications Retargeting 122

Martech Series

JANUARY 17, 2023

Driving technology innovation to address this industry need, Night Market – Horizon Media’s eCommerce company – is launching Neon, a proprietary AI platform designed to increase advertisers’ revenue by 20+% when planning and buying retail media to achieve their maximum revenue outcomes.

eCommerce 95

eCommerce Media ROI Retail 95

Martech

OCTOBER 23, 2024

And yet top senior executives across marketing, ecommerce, IT are struggling to rev their personalization engines, never mind scaling their personalization strategies. You never figured out how to measure success or what ROI looks like.

ROI 121

ROI A/B Testing Machine Learning Shipping 121

Martech

JUNE 11, 2025

that most B2B lead generation has been like a quick handshake rather than a conversation over coffee. Solid research supports this approach: The Harvard Business Review Ecommerce Report (thanks to Coveo for the share!) Ask leadership, “How much are you willing to spend on brand without expecting immediate ROI?”

Education 113

Education Clickbait Communications Audience 113

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Improves conversion rates. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 98

ROI Marketing Conversion Rate Audience 98

Martech

MARCH 12, 2025

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Higher ROI : Concentrating on high-impact automations allows for better use of time and resources, driving more revenue with less effort.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Single Grain

NOVEMBER 6, 2019

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Whether your content results in conversions. Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. Let’s dive in.

ROI 96

ROI Marketing Conversion Rate Conversion 96

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? Email videos result in skyrocketing CTRs, and B2B marketers have a high potential for maximizing ROI with high-quality production. Text-based content can't do that.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

JANUARY 22, 2025

This case study underscores the potential of RMNs to reach the right consumers at the right time with personalized messaging that drives conversions, far surpassing the reach and impact of traditional advertising methods. ” Swift action is critical to capture their attention and drive conversions. The results were remarkable: 1.5x

Retail 109

Retail Food Cookies Banner 109

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. stitching together Meta spends with Adobe conversions).

CPA 109

CPA eCommerce Audience Conversion 109

Single Grain

JUNE 13, 2025

Start simple with 3-4 primary marketing channels representing 80% of your spend rather than trying to model every touchpoint, and ensure you have clean conversion tracking data for at least 6-12 months. Similarly, an unnamed ecommerce DTC brand achieved a 6.5% The key was gaining clear ROI metrics to inform future budgeting decisions.

Marketing 52

Marketing ROI Cookies GDPR 52

Martech

FEBRUARY 15, 2023

In the modern ecommerce world, personalization is everything. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce. Simply put, first-party data is the fuel you need to drive successful email personalization initiatives and strategies in ecommerce.

Marketing 126

Marketing eCommerce ROI Communications 126

Martech

FEBRUARY 11, 2025

Here’s how I structured the email around the buyer modalities: Competitive (goal-oriented) What resonates: “Elevate Your Email Marketing,” “Increased Conversions,” “Comprehensive Audit” and “Key Services.” ” Reason : Direct focus on results, optimization and achieving better ROI.

A/B Testing 119

A/B Testing Clickbait Conversion Impressions 119

Martech

JUNE 2, 2025

To make matters worse, 70% of marketers acknowledged that “measuring ROI on marketing activities and campaigns” posed a moderate or significant challenge. Dig deeper: Half of ecommerce brands lack the support to scale personalization effectively What does it cost to deliver one personalized email?

MarTech 75

MarTech ROI Conversion Rate eCommerce 75

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers. What Is Conversion Rate (CVR)?

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

Digital Remedy

APRIL 10, 2025

Unlike linear TV, CTV allows real-time performance trackingmeasuring ad completion rates, website visits, and conversions for better campaign optimization. Brands that prioritize measurement and ROI benefit from CTVs advanced tracking capabilities, which provide real-time insights into viewership, conversions, and engagement.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Martech Series

AUGUST 1, 2022

osCommerce Launches the Latest Version of Its Free Shopping Cart, the Most Powerful Open-Source Ecommerce Platform. 10 Motivations Behind the Rising Demand of Conversational Support Revealed. A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. . – Lynne Capozzi, CMO at Acquia.

eCommerce 98

eCommerce Marketing Brand Lift ROI 98

Martech

MAY 12, 2025

Make necessary adjustments to their approach to ensure a strong ROI. Affiliates can also help with conversion by being trustworthy endorsers of products and offering exclusive discounts upon purchase. By tracking each partners performance, brands can: Directly measure the profitability of their advertising efforts.

Retail 104

Retail Affiliates ROI Advertising 104

Single Grain

MAY 11, 2022

That’s where an ecommerce consulting agency demonstrates its exceptional value. TABLE OF CONTENTS: ↓ What Is an Ecommerce Consulting Agency? The Benefits of Hiring an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency. How to Choose an Ecommerce Consulting Agency.

eCommerce 52

eCommerce Agency Conversion Rate Conversion 52

Single Grain

JUNE 7, 2023

From planning a solid advertising strategy to creating attention-grabbing ads that your target audience won’t be able to resist, this post will address everything you need to know to build, execute and manage an ecommerce PPC campaign. Work With Us What Is PPC for Ecommerce? Because it’s effective, that’s why.

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Martech

APRIL 10, 2025

AI-enhanced marketing for ecommerce ads. SparkToro Purpose: Audience research to improve social and content ROI. Dig deeper: Content atomization: Maximize ROI by repurposing your best ideas 6. I hope your conversions soar like mine. Since its creation, Tailwind has added many new features and capabilities.

Marketing 120

Marketing SEO ROI Audience 120

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth. Let’s explore these components further.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Martech Series

JANUARY 16, 2023

VTEX , the global enterprise digital commerce platform for premier brands and retailers, has launched its new retail profitability research paper, “Three Investments to Drive Ecommerce Growth,” at NRF 2023. ” Marketing Technology News: Effectively Measuring Email Marketing – A How To.

Retail 95

Retail eCommerce Conversion Rate MarTech 95

Martech

MARCH 24, 2025

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Marketers who embrace AI-driven platforms report: Higher open rates and conversions thanks to AI-optimized subject lines and personalization.

A/B Testing 113

A/B Testing Marketing MarTech eCommerce 113

Single Grain

APRIL 27, 2023

A PPC audit aims to identify improvement areas, optimize campaigns and increase ROI. By conducting Google Ads PPC audits, businesses can identify which campaigns and keywords generate the highest ROI, which ad copy and landing pages are most effective, and which campaigns require adjustments or optimization.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52

Single Grain

DECEMBER 22, 2023

Programmatic SEO for ecommerce is a powerful technique that blends the technical aspects of search engine optimization with automated, scalable methods particularly suited for online stores and e-tailers. An effective programmatic SEO strategy for ecommerce is useful for large-scale online retailers with thousands of product listings.

eCommerce 52

eCommerce SEO Click Through Rate Conversion Rate 52

Martech Series

NOVEMBER 29, 2022

In Australia, Publicis’ eCommerce retailer clients saw an increase in click-based conversions for attention-optimised line items, and a luxury automotive client in Singapore, whose objective was to drive landings to site for registration, had a +17% lift in performance when optimising delivery based on Attention Time.

ROI 98

ROI Display Advertising eCommerce Video Ads 98