Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. A standout for one of several new categories this year — Best Agency Partner — is Digitas. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 74

Machine Learning Media Healthcare Impressions 74

Digiday

DECEMBER 27, 2023

And given how fierce the competition has grown for brand deals, the old methods for selling media may be too antiquated to keep up with the demands of advertisers and agencies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 87

Media Agency Advertising Marketing 87

Digiday

MARCH 19, 2024

A standout for one of several new categories this year — Best Agency Partner — is Digitas. A standout for one of several new categories this year — Best Agency Partner — is Digitas. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Media 74

Media Machine Learning Healthcare Impressions 74

Digiday

AUGUST 16, 2023

Making all the right moves Across the board, Partner Program members — which range in categories from marketing agencies to smaller Roblox-focused content studios — told Digiday that their involvement in the initiative has already sparked a rise (anecdotally) in clients’ interest in their Roblox work.

Ad network 69

Ad network Agency Media Marketing 69

Basis

MARCH 25, 2024

Artificial intelligence is transforming the world of social media advertising—and fast. But when it comes to a channel where backlash can be particularly swift and unforgiving, just how fast should brands adopt these new technologies? A healthy dose of skepticism is, well, healthy.

Media 77

Media Advertising Social Advertising Non-Profit 77

Martech

AUGUST 16, 2022

As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. More lifestyle categories. As PepsiCo has demonstrated, there is a natural crossover between gaming and sports, which leads to traditional sports categories like beverages and snacks.

Marketing 110

Marketing Fashion Audience MarTech 110

Martech Series

JANUARY 12, 2023

First-of-its-Kind AI Platform Honored as a Tech Stack Award Winner in the PR Software and Services Category. The awards also recognize innovation in a wide range of categories essential to the future development and direction of the public relations profession. Marketing Technology News: 2023 … Will It Really Be Any Different?

Public Relations 82

Public Relations Marketing Communications Impressions 82

Digiday

JULY 23, 2023

Commerce acceleration platform Pacvue last week published its Q2 advertising results across the three major e-retailers, using performance data from thousands of advertisers across brands and categories. Agencies are definitely seeing the rise in retail media networks. Continue reading this article on digiday.com.

Media 63

Media Agency Retail Advertising 63

Paleo AdTech

DECEMBER 10, 2023

The latter is the #1 book on the hottest category in marketing technology today. It’s also one of the only books on the category, but let’s not quibble. The latter was an early DMP/CDP that provided the data spine for WPP agencies and Xaxis. Chris O’Hara is V.P. Don’t miss it.

Ad Tech 52

Ad Tech Cookies Audience Agency 52

Fuel Lines

FEBRUARY 3, 2016

Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. Douglas provides a good example of how agency promotion has evolved.

Agency 253

Agency Marketing Media Advertising 253

Martech Series

OCTOBER 31, 2022

The 2022 winners include Hilton, Prudential, PepsiCo, and Sanofi across four categories for demonstratable excellence in the use of advanced marketing analytics to improve business outcomes. “We One of our goals is to help clients gain a better understanding of the marketing measurement future. Marketing Analytics Growth: Prudential.

Marketing 78

Marketing MarTech Agency Advertising 78

Digiday

MARCH 26, 2023

Adam Kleinberg, founder and CEO of Traction, applied this knowledge to both his passion for bonsai and home gardening to his agency as well. So between 2018 and 2019, the agency began its transformation into a consulting-heavy marketing accelerator. The following interview with Kleinberg has been edited for space and clarity.

Media 70

Media Marketing Agency Entertainment 70

PrograMetrix

JULY 6, 2022

Seattle-based programmatic advertising agency PrograMetrix has once again been selected as one of AdExchanger's Top 50 Programmatic Power Players. AdExchanger provides news, analysis, and events dedicated to the future of advertising and marketing. Related: What to Expect from Working with a Programmatic Agency.

Ad Tech 52

Ad Tech ROI Agency Impressions 52

Basis

JANUARY 24, 2024

After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Andrew Barbuto: I’d say there are two major considerations.

Retail 70

Retail Advertising Cookies Marketing 70

Martech Series

DECEMBER 4, 2022

Every year, digital marketing agency NetElixir breaks down key insights, trends, and results from the critical Cyber 5 weekend, the days from Thanksgiving through Cyber Monday. Beauty and Apparel retail categories had the highest YoY revenue growth, at 22% and 16% respectively. Cyber 5 online sales were up 12% YoY compared to 2021.

Retail 85

Retail MarTech Impressions Agency 85

Fuel Lines

MARCH 28, 2019

Thought leadership influences prospects to help agencies win,?retain That’s why the average Fortune 500 Company has 17 agency relationships. ADWEEK proclaims it to be the the new secret weapon for agency executives to land new business. Why is content marketing not working for agency new business?

Agency 237

Agency Manufacturing Food Marketing 237

Digiday

OCTOBER 19, 2022

Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report.

Agency 68

Agency Media Retail Entertainment 68

Martech Series

OCTOBER 20, 2022

Cannabis and CBD consumers are progressive shoppers, often serving as influential first-movers, which makes them the ideal audience for marketers across everyday consumer categories. Fyllo’s Data Marketplace allows brands and agencies to create stronger connections with these progressive consumers.

Header Bidding 91

Header Bidding Advertising Marketing Audience 91

Digiday

MAY 1, 2023

Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. Publicis is among the agencies testing these commerce functions in the U.S. In 2022, 20% of people in the U.S.

Retail 77

Retail Fashion Entertainment Agency 77

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. That was back in 2008.

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

VideoWeek

MARCH 25, 2024

Advertisers using EDITS will choose from one of five key video treatments, which Mail Metro Media says can be tailored to a wide range of category verticals. Mail Metro Media, which sells ads for the Daily Mail, Metro, i, and New Scientist among others, has launched a new vertical video partnership offering called EDITS.

Media 52

Media Audience Agency Advertising 52

Unruly

JANUARY 30, 2023

Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%. Following Tremor’s 2022 acquisition of the Amobee DSP and its integration into the end-to-end platform, Amobee CTV spend on Future Today from Unruly grew 336%.

Affiliates 52

Affiliates Audience Entertainment Media 52

Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. The other part of that is the demand we’re seeing across new categories, in green tech, clean tech, broader ESG. That’s exciting when it comes to the growth of those categories.”

Communications 101

Communications Non-Profit MarTech Education 101

Martech Series

NOVEMBER 8, 2022

Company recognized in the Advertising & Marketing category, alongside other powerhouse B2B partners driving scale and growth for clients. While the world is shifting to programmatic advertising at an incredible pace – MiQ has been building towards this future for over a decade – and so this recognition is incredibly rewarding.

eCommerce 85

eCommerce MarTech Media Advertising 85

VideoWeek

FEBRUARY 9, 2023

And with the launch NBCU says it will hope to bring in more spend from small and medium-sized businesses (SMBs) – an advertiser category for which TV has usually been inaccessible. Planet V, for example, was initially rolled out to select agencies, with ITV training up agency staff on how to use the tool.

ROI 52

ROI Agency Advertising Media 52

Martech Series

AUGUST 8, 2022

18-20 at the Hilton Chicago. Attendees will spend three days alongside leading CPG brands and retailers who will share their insights and strategies for evolving, adapting and succeeding in the next generation of omnicommerce. Marketing Technology News: Kompute Deploys Decentralized Cloud Computing Protocol Specifically for Web3.

Retail 85

Retail Education Manufacturing MarTech 85

Digiday

JANUARY 17, 2023

Marketers behind health food brands like Caulipower, Deux and Future Farm are working to be part of consumers’ push to eat healthier this year. A new year means resolutions revolving around healthier living — and eating. So having our campaign launch during this time made the most sense to us.”

Food 69

Food Marketing Conversion Retail 69

Basis

AUGUST 18, 2022

Why Brands and Agencies Are Hiring TikTok Creators [:04]. Regulators’ concerns aside, you might consider putting that dance challenge you learned with your kids on your resume, because more and more agencies and brands are hiring folks whose sole focus is to create engaging content for TikTok. The latest? Bipartisan lawmakers in D.C.

Marketing 61

Marketing Banner eCommerce Food 61

VideoWeek

OCTOBER 19, 2022

Agency group Omnicom has raised its growth forecast for 2022 after a strong Q3, raising its expected full year organic growth from 6.5-7 The results continue a trend over the past year of agencies reporting strong growth and upbeat outlooks, while ad revenue reliant tech companies paint a much more gloomy picture. 7 percent up to 8-8.5

Public Relations 59

Public Relations Manufacturing Agency Communications 59

Digiday

DECEMBER 1, 2022

Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok. In the past year, influencer content was watched 13.2

Marketing 83

Marketing Food Audience ROI 83

InMobi

DECEMBER 15, 2021

Other stand-out categories spotlighted cosplayers, content creators, analysts, journalists, creative products and cinematics. Other stand-out categories spotlighted cosplayers, content creators, analysts, journalists, creative products and cinematics. Last month celebrated the sixth annual Esports Awards. million views on Twitch.

Electronics 52

Electronics Media Agency 52

Digiday

JANUARY 23, 2023

But media buyers and agency execs expect it may be a bigger and more mainstream focus later this year as TikTok is clearly making search a priority and marketers vie to figure out how to do search well via TikTok given Gen Z’s widespread use of the platform. “In

Agency 68

Agency Marketing Food Affiliates 68

Digiday

SEPTEMBER 20, 2022

The location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach it this year, according to marketers and agency execs. At the same time, they also have holiday marketing efforts to focus on.

Marketing 68

Marketing Agency Audience Education 68

Digiday

FEBRUARY 22, 2023

While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. In the U.S., and the U.K.

Conversion 89

Conversion Agency Fashion Retail 89

Digiday

FEBRUARY 1, 2023

Many have a split revenue model where they offer inventory to outside partners to monetize and sell, and after a massive amount of fragmentation in the beginning — with different technology, measurement, and sales partners — only a few emerged in each category,” Gleason explained. billion globally in 2023, up 10.1% from the previous year.

Retail 66

Retail Media GDPR Shipping 66

AdvertiseMint

SEPTEMBER 28, 2023

This simple guide will show you the best items to sell on Amazon and how to find the top-selling categories. Navigate the “Best Sellers” section on the Amazon page to access information about the popular categories across various products. Below are ways to find the best product-market niche to sell on Amazon: 1.

Electronics 52

Electronics Fashion Shipping Manufacturing 52

YieldBird

JULY 25, 2023

The report predicts a promising future for digital advertising in Europe, with an expected 4.8% The report predicts a promising future for digital advertising in Europe, with an expected 4.8% Key Findings from the IAB Europe AdEx Benchmark 2022 European online advertising expenditures increased by 9.8% billion in 2022. billion in 2023.

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52