Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 98

Retail Media Conversion Rate Communications 98

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 73

Brand Awareness Electronics Audience Education 73

AdPulp

MAY 10, 2019

Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue. The post Betabrand Is Using Its Retail Space to Elevate the Spoken Word, a.k.a. Storytelling appeared first on Adpulp.

Retail 83

Retail Brand Awareness 83

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Martech

SEPTEMBER 4, 2024

We have an average level of brand awareness and an average level of share voice in the marketplace. Simulated marketing campaigns: A look inside The simulation broke the customer journey into four key stages: Awareness, Consideration, Decision and Renewal. ChatGPT generated fake user data for my simulation.

MarTech 122

MarTech Marketing Healthcare Finance 122

Martech Series

JULY 22, 2022

A survey of 323 retail marketing executives revealed that 52% allocated more than half their marketing budget to new customer acquisition, versus 15% who allocated more than half their budget to customer retention. The Optimove 2022 Retail Marketing Survey was designed by Optimove and fielded by Survey Monkey in the second quarter of 2022.

Retail 98

Retail Marketing Manufacturing MarTech 98

AdExchanger

JULY 18, 2022

Continue reading » The post Money Well Spent On Time Spent Streaming; More Retail Remedies For DTC appeared first on AdExchanger. Linear TV bundles are lucrative – especially compared to streaming services that lose billions per year. But programmers can’t (or.

Retail 104

Retail Brand Awareness Marketing Ad Exchange 104

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. For example, in the search space, budgets once focused solely on bottom-funnel KPIs can now support broader brand-building goals.

Advertising 97

Advertising Retail Pop-Up Media 97

Digiday

OCTOBER 11, 2022

As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Additionally, McKinsey predicts RMNs could command $100 billion in ad spending by 2026, while BCG forecasts retail media will account for 25% of digital media spending.

Retail 76

Retail Media Viewability Brand Awareness 76

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%).

Retail 72

Retail Geo targeting Electronics Media 72

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. But with that proliferation comes fragmentation, as more retailers launch their own media offerings to capture a share of those budgets. “Retail media is still mainly sponsored ads,” observes Westcott.

Retail 64

Retail Agency Media Cookies 64

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech Series

FEBRUARY 23, 2023

InMobi Commerce will deliver an industry-first product discovery and monetization solution to Point Pickup’s grocery retail partners helping maximize their media-derived revenues while engaging and inspiring shoppers. In fact, 85% of CPG brands are planning to move additional marketing dollars toward retail media networks.

Retail 98

Retail eCommerce Electronics Brand Awareness 98

Digiday

MARCH 1, 2023

The way agencies deliver performance metrics is shifting, as brands seek to expand in retail media and shift priorities following the pandemic. ” Bringing together new and old data Michael Solomon, COO of PHD USA, part of Omnicom Media Group, also said he sees retail media influencing the KPIs that clients seek. .”

Retail 69

Retail Agency Click Through Rate Brand Awareness 69

Martech

JUNE 4, 2025

Retail and professional services companies primarily leverage email as a brand awareness channel, focusing on engagement metrics. Nearly all marketers (97%) incorporate at least one interactive element in their marketing emails, with buttons or CTAs (35%) ranking as the most effective.

Marketing 55

Marketing ROI Brand Awareness MarTech 55

Digiday

OCTOBER 10, 2023

Cunningham added that live sports wasn’t something the retailer had participated in its marketing and advertising history — at least not with traditional TV investments; the brand had a winning Super Bowl tweet a decade ago. It’s unclear how exactly JCPenney reallocated its budget as the retailer did not offer specifics.)

Media 96

Media Brand Awareness Retail Marketing 96

InMobi

MARCH 25, 2022

The rise of e-commerce led the way for explosive growth in retail media ad spending. Sophisticated retailers are reframing their e-commerce operations into major media platforms, but as more retailers launch their own media network, they must continually innovate to capture brand budgets and shopper attention.

Retail 52

Retail Media Video Ads Education 52

Digiday

DECEMBER 4, 2022

Kempland also noted that one of the key differences in the way the brand can market vs. that of an alcohol brand is that it is not encumbered by liquor laws making it easier to partner with bars, restaurants and show up in retail environments to drive awareness of the brand.

Brand Awareness 69

Brand Awareness Education Fashion Retail 69

Single Grain

JUNE 11, 2025

The numbers tell a compelling story: 90% of B2C marketing CMOs now use data clean rooms for marketing use cases, according to Forrester’s latest research, while 66% of retail media teams have already integrated these platforms. Here’s how data clean room attribution replaces cookies and how to get started.

Cookies 52

Cookies GDPR Retail Audience 52

Ad Monsters

JULY 3, 2024

From exploring ID-less solutions to leveraging retail media data, the strategies for surviving and thriving in this ever-evolving ecosystem were as varied as they were insightful. Prominent brands across verticals, from our platform to airlines to banks, all came to highlight their commerce media offerings.

Retail 122

Retail GDPR Media Retargeting 122

InMobi

NOVEMBER 17, 2021

Most marketers are no strangers to the power of video, so why is this format often left out of their retail media playbook? As the retail media market continues to grow, so will the importance of creating richer, more immersive advertising experiences that will capture consumer attention and inspire purchases.

Retail 52

Retail Media Click Through Rate Video Ads 52

Single Grain

JUNE 10, 2019

It’s not just Amazon making the big bucks on Prime Day anymore; other retailers are getting in on the act – and so should you! During Prime Day 2017, sales for brands off Amazon jumped 30%. Crucially, retailers who anticipated Prime Day did even better – 30% higher – over the course of the week, than those who didn’t prepare.

Retail 71

Retail Banner Click Through Rate Conversion Rate 71

Digiday

MARCH 16, 2023

For Cannon-Wallace, who goes by @benzblogger, TikTok has been a catalyst for boosting brand awareness and thus, car sales — at least anecdotally. Meaning, big ticket item retailers have a built in audience, agency executives say. “As Especially as the automotive industry looks toward recovery post-pandemic and inflation. “I

Retail 73

Retail Brand Awareness Agency Audience 73

Digiday

MAY 30, 2023

Benjamin Moore is looking to educate new homeowners on where to find its paint — which isn’t as obvious as it sounds, since the brand is only available at small businesses and local retailers. People go to big-box retailers and think they can get Benjamin Moore paint and they get frustrated when they can’t.

Retail 53

Retail Brand Awareness Education Marketing 53

Single Grain

JUNE 13, 2025

Omnichannel capabilities: Today’s customers interact with brands across 6-8 touchpoints before making a purchase. Traditional last-click attribution significantly underestimates the value of upper-funnel activities, including content marketing, social media, and brand awareness campaigns.

Marketing 52

Marketing Cookies GDPR ROI 52

Martech Series

JULY 26, 2022

KERV Interactive, a digital advertising platform, introduced its first Interactive Shoppable Video Insights Report revealing how consumers are engaging with interactive video advertising and how brands can use this innovative format to drive brand awareness and sales, even during economically challenging times.

Brand Awareness 97

Brand Awareness Food Video Ads Fashion 97

Martech

JANUARY 26, 2022

times higher lift in brand awareness, and 9 times higher lift in purchase intent. Stepping back a bit, we can also see how AR and other 3D imaging technologies are becoming must-haves for marketers in specific industries, including beauty, fashion and retail more generally. MAC Cosmetics saw 2.4-times Why we care.

Shipping 107

Shipping Brand Awareness Fashion Retail 107

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. She walked through three case studies that show how retailers can use CTV to hit performance goals.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Martech Series

NOVEMBER 18, 2022

Only time will tell, but regardless, the margin for error across retail and consumer packaged goods (CPG) is tighter than ever before. The rate of inflation coupled with supply chain shortages has hit brand loyalty the hardest. Loyalty programs are critical to customer retention and brand engagement.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. Eagle Eye’s EagleAI uses retailers’ existing customer data to generate personalized promotions for consumers at scale. Get MarTech!

MarTech 114

MarTech Brand Awareness Affiliates Retail 114

Digiday

DECEMBER 8, 2022

The legacy retailer is shifting its ad strategy this year to meet shoppers where they are across the digital landscape, specifically via social media, search and influencers. By 2023, forecasters expect e-commerce to make up 20% of retail sales worldwide, up from 19.7% More on how the brand hoped to turn it around in 2019 here. ).

Retail 94

Retail Brand Awareness Media Communications 94

Digiday

JUNE 26, 2023

Mattress Firm is betting on its original content strategy to not only boost brand awareness but drive sales. The current content focus is part of an overall effort to position Mattress Firm as more than a retailer — one with expertise on sleep, per Bennett.

Brand Awareness 81

Brand Awareness Retail Marketing Media 81

Martech Series

JULY 28, 2022

The study also reveals the top trends in the fashion industry; it includes the emerging role of digitalization, adjusting to the WFH aesthetics, adoption of D2C fashion brands, and recommerce. 35% fashion shoppers prefer buying from brands that provide information about their green initiatives.”.

Fashion 98

Fashion Manufacturing Brand Awareness Retail 98

MNTN

AUGUST 19, 2022

How Leading Brands and Agencies Are Approaching CTV Measurement, Media, and Creative in 2022 MNTN Research Over the past year, CTV has solidified its position as a go-to option in the omnichannel marketing mix.

Brand Awareness 97

Brand Awareness Retail MarTech Advertising 97

The Ad Tech Blog

MAY 31, 2024

For instance, a fashion retailer might use AR to allow customers to try on clothes virtually, thereby providing a clearer idea of the product before purchase. Virtual try-ons , for example, are popular in retail, allowing customers to visualize products on themselves before making a purchase.

Education 130

Education Entertainment Fashion Retail 130

Single Grain

APRIL 24, 2025

Retail brands have been especially successful with AR implementation. Here are some common goals that marketers establish with immersive experiences: Brand awareness: Create memorable, shareable experiences that extend reach. Education: Use immersion to simplify complex product features or benefits.

Marketing 52

Marketing ROI Conversion Conversion Rate 52