MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. As Easy As A-B(2B)-C(TV) As Nesselhauf discussed in the webinar, CTV gives B2B marketing teams the chance to get ahead of the competition, reach valuable audiences, and generate demand.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

Martech

DECEMBER 6, 2023

TV has become a powerful performance channel Advertisers once used television primarily as an awareness play. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. They don’t get upset with the TV manufacturer.”

Advertising 97

Advertising Ad Server Manufacturing Brand Awareness 97

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. The television advertising industry has progressed in leaps and bounds over the past few years, specifically on formats like streaming (Connected TV).

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

SEPTEMBER 9, 2022

Linear TV has turned off many brands, with advertisers utilizing this format for one main reason—brand awareness. The television advertising industry has progressed in leaps and bounds over the past few years, specifically on formats like streaming ( Connected TV ).

Retargeting 52

Retargeting Conversion Rate Audience Conversion 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Sign Up for the Connected TV Report Subscribe to the report Apple, Amazon, NBC and more use to get their CTV news. contact-form-7].

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

SEPTEMBER 8, 2022

The same goes for streaming TV. A lot more people changed their TV viewing habits in the last two years, and that’s great news for travel marketers.”. That’s a feature that linear TV can deliver—but it might feel like a step backward for digitally-minded marketers. There’s a certain prestige to TV,” admitted Edmundson.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Digiday

JUNE 27, 2022

Athletic footwear company Hoka is taking to marketing platforms like connected TV in its first-ever global ad campaign, marking a big public leap for a brand that’s been busy with behind-the-scenes retail growth. She said the platform allows for greater targeting to “active adults” than traditional TV ads. “We

Pop-Up 57

Pop-Up Retail Brand Awareness Fashion 57

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. Rather than focusing solely on sales – though that’s obviously still the goal – some of those marketers are aiming to use the platforms for more aggressive brand awareness investments.

Brand Awareness 72

Brand Awareness Marketing Advertising CPM 72

Digiday

SEPTEMBER 20, 2023

It’s all about celebrating Gen Z and the real connections and friendships that are built on Instagram through small everyday acts of creative expression and communication,” Jeremy Steinberg, Fandom’s chief revenue officer, said of the effort. “The Continue reading this article on digiday.com.

Brand Awareness 71

Brand Awareness Communications Media Marketing 71

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 58

Brand Awareness Electronics Audience Education 58

MNTN

JULY 14, 2023

The survey found that 65% of ad executives involved in decision-making for Connected TV plan to increase their spend on the channel this year—and by an average of 23%. Of course, the most-cited benefit was CTV advertising’s dual ability to achieve both brand awareness and performance marketing goals.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 80

Brand Awareness ROI Impressions Audience 80

MNTN

MAY 5, 2023

The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Then there’s the second approach, which we like to call Performance TV.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Digiday

APRIL 2, 2024

This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 69

Brand Awareness ROI Impressions Audience 69

MNTN

JULY 25, 2022

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. In fact, 84% believe that the value of CTV is greater than, or equal to, that of primetime TV. Connected TV in the News. contact-form-7].

Media 98

Media Advertising Brand Awareness Audience 98

MNTN

AUGUST 19, 2022

A growing percentage of those consumers who have been making the switch from linear to streaming are watching through free ad-supported streaming TV (FAST). This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

illumin

APRIL 11, 2024

Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. With its huge success, this content is worth celebrating outside the boundaries of social media as well. Imagine the profound impact that would have.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

MNTN

MAY 24, 2022

Your goal is to keep the viewer watching beyond the three seconds, since this correlates with increased brand awareness. Include a logo, but don’t lead with it: A google study found that opening with a logo or similar branding elements promotes brand recall, but negatively impacts engagement.

Retargeting 98

Retargeting Brand Awareness Brand Lift Audience 98

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. Awareness gets raised, and they’re well on their way to a conversion. (How Because Connected TV is a performance marketing channel. But that was yesterday.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

MNTN

NOVEMBER 13, 2023

Whether you’re a marketer, a streaming consumer, or both, you’ve probably noticed there have been a lot of changes in the Connected TV (CTV) and Over-the-Top (OTT) world lately. The Connected TV landscape is fragmenting as it matures. Between the addition of new platforms and subscription options, it’s a lot to take in.

Brand Awareness 52

Brand Awareness Audience Retargeting Advertising 52

MNTN

APRIL 18, 2023

At this stage, they are often looking for information, comparing brands, and taking note of different products and services that meet their needs. Upper-level ad campaigns focus on prospective customers and are often centered around building brand awareness and solidifying your credibility.

Marketing 52

Marketing Brand Awareness Public Relations Audience 52

MNTN

JANUARY 11, 2024

As Connected TV continues to grow, and more people realize how powerful advertising on this platform can be, more companies are throwing their hats in the ring. Linear TV was always a challenging space for B2B advertisers. MNTN is one of the largest buyers of TV advertising. This is important for a few reasons.

Brand Awareness 52

Brand Awareness Audience Advertising Marketing 52

Martech Series

JULY 14, 2022

The report finds that 66% of advertisers are shifting budgets from digital, social and linear TV to fund CTV/OTT spend increases, while 30% say that funding will come from an overall increase in ad budgets. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

MNTN

DECEMBER 19, 2023

The Connected TV (CTV) industry already offers B2B marketers a ton of incredible opportunities that linear TV never could. From overarching tech advancements to new features, this already-powerful ad channel will continue evolving into a marketing game-changer for B2B brands. In other words: we’ve got you.)

Marketing 59

Marketing Brand Awareness Audience ROI 59

VideoWeek

DECEMBER 18, 2023

Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Digital Turbine

SEPTEMBER 18, 2023

In today’s football season, fans aren’t just watching the game on TV, they’re also glued to their mobile screens. With this in mind, brands have a unique opportunity to connect with their audience beyond traditional TV ads through in-app advertising.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. What Is Performance TV? These ads are delivered during the ad breaks of streaming content.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Viewability 79

Viewability Conversion Rate Impressions Conversion 79

MNTN

JULY 8, 2022

While obtaining a spot on linear TV is a key advertising strategy for some brands, it’s not an attainable goal for all advertisers. Purchasing ad placements on traditional TV can be extremely costly. Advertising on Connected TV (CTV) may be the right solution for you. As of June 2022, 87% of U.S.

Advertising 98

Advertising Audience Banner Brand Awareness 98

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. This approach taps into the power of personal preference, connecting your brand with audiences engaged in content they love.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

MNTN

APRIL 9, 2024

You can use view-through attribution with Connected TV (CTV) ads, social media campaigns, pay-per-click (PPC) ads, and offline channels. By setting performance windows for CTV ads, traditional TV ads, and offline marketing efforts like digital billboards, you can measure their success without an ad-specific landing page.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

MNTN

APRIL 28, 2023

They can’t easily turn off those messages like you can with TV or pick up your mobile phone or do whatever. Brands Are Using DOOH to Grow Awareness and Drive Business For obvious reasons, out-of-home ad revenue took a hit during the peak years of COVID-19. They’re hard to avoid.” Another bonus?

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

Digital Remedy

OCTOBER 2, 2023

Source: eMarketer Pre-pandemic, local TV derived approximately 20% to 25% of its advertising revenue from the automotive industry. TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022. There is room for improvement. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Basis

OCTOBER 24, 2022

Again, in that spirit of balance, marketers should allocate spend between tactics that are reliable, like paid social and linear TV, and ones that represent calculated risks, like CTV PMPs or even augmented reality. Maintain Brand Awareness with Personalized Messaging. has only lasted one to two years.

Brand Awareness 83

Brand Awareness Marketing Education Audience 83

MNTN

OCTOBER 19, 2023

Performance: How CTV’s Technology Drives It Of course, the highlight of Advertising Week was my favorite performance channel: Connected TV. Many panels explored CTV’s backend technology, from its programmatic journey and activation strategies to rethinking the living room and the trends in TV viewership. Is this working??

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

MNTN

FEBRUARY 14, 2024

B2B advertisers who use a DSP can target audiences based on several factors (including geographic location, age, online behavior, and more), and serve those ads on channels such as mobile, digital, and Connected TV. B2B Programmatic Ads With Performance TV So now you know all about the world of B2B programmatic advertising.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

MNTN

MARCH 21, 2024

Advertisers can determine these locations through IP addresses or mobile device connections. You could run a series of geotargeted Connected TV ads or OTT ads and target audiences in specific ZIP codes, such as those in a ten-mile radius of your new Atlanta-based business.

Audience 52

Audience Brand Awareness Food Entertainment 52