Remove blog what-are-search-ads-how-do-they-work
article thumbnail

Here's Why Every Startup Needs a Content Marketing Plan

Ad Rants

Who has the time to worry about creating blog posts, infographics, and social media updates? If you're on a tight budget, you can even do it yourself. You have to keep shelling out money for each new campaign, and there's no guarantee that your ads will be seen by your target audience. It Helps You Rank Higher in Search Engines.

article thumbnail

How one tech company is doing marketing without cookies

Martech

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. What could go wrong?

Cookies 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to protect against and benefit from generative AI hallucinations by Optimove

Martech

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them. You only have to say, ‘And then what happened?’ and he would just continue producing more stories,” Venkatasubramanian added.

Marketing 100
article thumbnail

An Idea Platform for Ad Agency New Business

Fuel Lines

Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. What the world needs now are ideas. Michael: First, what is Ideasicle?? The freelancers work remotely from wherever they live. That’s how we organically grow the freelancer database.

Agency 246
article thumbnail

How to Improve Your Google Maps Rankings in 2022

Ad Rants

If you're in the process of building a website, you've probably considered how to get it listed on Google Maps. Understanding how Google's local algorithm works is critical to getting higher rankings on Google Maps. Google sees its database of articles, blogs, reviews, and directories to gauge the importance of a business.

SEO 216
article thumbnail

Our Favorite Blog Posts from 2023

Basis

With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. Read on to get a taste of our advertising and marketing industry coverage from 2023—and check out the Basis blog for all the rest (including our most-read posts of the year ).

Agency 85
article thumbnail

AI in marketing: How to balance automation and the human touch

Martech

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. Or auto-targeting and AI ad generation.

Marketing 135