VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

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Digital Turbine

MARCH 27, 2023

Our Love Letters blogs focused on five different categories and the apps whose growth (or decline) and what can be done to accelerate growth. In-app Ads to Bring TouchTunes In-Office TouchTunes may have low awareness, but it’s not for lack of love. We all know what it means to “Uber” somewhere! It’s Possible!

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Automatad Inc.

OCTOBER 26, 2023

Share Tweet Share Are you a website owner looking to supercharge your ad revenue? Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. Video Ad Monetization: What Is it?

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Monetize More

JUNE 22, 2022

Believe it or not, Interstitial ads have emerged as the most popular ad format for publishers around the world. From blogs to Snapchat ads, these ad formats are hard to miss! Stay tuned to discover your future interstitial ad network partner by going through this post. InMobi for Interstitial Ads.

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Digital Turbine

MAY 16, 2022

In this edition of Mobile Monday, we’re covering opportunities for brand advertising on mobile, shopping and delivery app growth over the past two years, and what mobile gamers want from their in-game ads. So what else can brands do? What’s Best for In-Game Ads? Big Brands and The Big Picture. Consumers in the U.S.

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Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. This blog post is going to explain how server-side header bidding works and its primary benefits. Stay tuned!

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Smart-Hub

JULY 11, 2022

Do you want to know which are the most popular ad formats that generate the best results for SmartHub owners? In our new article, we talk about popular formats, what you need to know about them, what results do they show, and how this can affect your performance and media trading. In-app video. In-app video ad formats.

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Monetize More

JUNE 28, 2022

What exactly is ad revenue? Ad revenue is the income earned by apps via in-app advertising. Ad revenue is the income earned by apps via in-app advertising. Ad views multiplied by eCPM yield app ad income. Ad revenue = ad impressions multiplied by eCPM. Ad revenue from mobile games.

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Smart-Hub

OCTOBER 5, 2022

When our partners migrated from SmartHub v1 to SmartHub v2 (April-July 2022), their average ad revenue growth was 102.65%, and their average daily revenue growth was 98.45%. In the meantime, we’ll tell you which ad formats are the hottest this year. What kind of advertisement can be set up on CTV? In-app video.

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Martech Series

DECEMBER 23, 2022

What leading brands are doing to make Christamas campaigns extra special? What’s even more intriguing is that a few companies have generated interest because of some very creative Christmas ad campaigns that they have run. Holiday Spirit should be added to the page. December is a month of festivals and celebrations.

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Martech

SEPTEMBER 26, 2022

What is fintech marketing? Let’s dig deeper into what you should know. Create two to three compelling messaging pillars to center your content on so that people naturally gravitate toward the solutions and self-identify what they need before a salesperson ever contacts them. Digital investment. Set data strategy.

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MobileAds

JANUARY 20, 2021

So, it’s expected for many to wonder: What are the best mobile ad formats for my marketing campaigns? There’s no such thing as a universal ad format. So instead, let’s look at the available types of ads for mobile—traditional and trending. Interstitial Ads. Global mobile data traffic grew nearly 70%.

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AdvertiseMint

DECEMBER 22, 2023

What is the best time to post reels on Instagram? Instagram Reels, the platform’s answer to short, engaging videos, has its own set of rules for optimal visibility. This blog post will discuss the best Instagram reel posting schedule to help you capture your audience’s attention more effectively. Thursday and Friday.

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AdvertiseMint

SEPTEMBER 13, 2023

But what does it really mean, and why the rising popularity? Influencers share photos and videos about fashion, travel, comedy. They trust influencers’ opinions on what’s cool or what product or service to buy. What is an influencer? They then share these through posts, photos, videos, and livestreams.

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AdvertiseMint

NOVEMBER 7, 2023

Defining Ad Network? An ad network is a technology platform that serves as an intermediary between publishers and advertisers. Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers?

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Monetize More

SEPTEMBER 20, 2022

What is Average Revenue Per Visitor? It gives you insight into the value of each individual traffic source, as well as a way to set goals for future growth based on what types of traffic sources are contributing the most to your overall revenue. ARPV can also provide insight into what types of ads work best for your business.

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AdvertiseMint

JANUARY 29, 2024

Although starting a Facebook ad agency sounds complex, you can get it right by following the steps in this blog post. This beginner’s guide will discuss the easy-to-follow steps to start a Facebook ads agency and the benefits of starting one. Identify a specific niche or industry you want to run Facebook ads in.

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Monetize More

AUGUST 30, 2022

As an ad management partner, who’s helped countless game publishers globally, we break down the best tips that can help you scale your ad revenue while keeping your players happy at the same time. If you’re looking for a new way to make money from your game, this blog post explains it all! 1- Banner Ads.

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InMobi

SEPTEMBER 9, 2020

As you might have read in our CAB mid-year update from June this year, we decided to change the format of our in-person, large group CAB meeting to video chats with smaller groups. Apple’s recent announcements regarding iOS 14 and its expected impact on the Identifiers for Advertisers (IDFA) have been in the news for the last few weeks.

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AdvertiseMint

JUNE 15, 2023

Make a Meta Ads Manager account. If you plan to advertise, an Ads Manager account can help you promote your business. Meta Pixel helps you reach more people with your ads. So, even with 20,000 followers who are not interested in what you sell, your ads won’t be successful. Set up the Meta Pixel.

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Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. But she knew what she could do only if the CFO would fund an annual budget. Here are possible explanations for this slight and what can be done to elevate marketing’s position.

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Martech

JUNE 14, 2023

The sales room floor, vehicle maintenance, website and blog should all run smoothly and give an air of extravagance. You can apply these same principles to your content to improve what you produce. Measure your value by interacting with your audience and determining that what you provide actually works for them.

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Martech

NOVEMBER 30, 2021

This update rewards secure & fast-loading pages on mobile devices which pass Core Web Vitals requirements as described by Google. Are there excessive ad units on the page, especially ads above the fold, interstitials, popups, or overlays? Link spam & guest blog posts. Is your content easy to consume?

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AdvertiseMint

OCTOBER 16, 2023

This blog will discuss simple yet effective ways beginners can earn TikTok pay through TikTok Live. Can TikTok Users Earn Money Through TikTok Live Videos? Of course, you can make money through Live TikTok videos. With a thousand followers support, you can earn TikTok rewards as a TikTok creator. Build a loyal following.

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Smart-Hub

AUGUST 23, 2023

In this blog post, we will delve into the world of programmatic advertising. Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. This allowed The Economist to serve highly targeted and relevant ads to each viewer. SmartHub's Features Have No Limits!

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AdvertiseMint

JULY 5, 2023

In this blog post, we’ll dive deep into the earning potential of a successful TikToker, from creating videos to brand collaboration opportunities. In this blog post, we’ll dive deep into the earning potential of a successful TikToker, from creating videos to brand collaboration opportunities.

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Monetize More

MAY 17, 2022

Increasingly, over the past few years, the answer has been to utilize the playable ad format. . Typically we think of playable ads as being relevant only to mobile games. I remember always being shown a playable ad featuring racing (below), produced by automotive oil brand Valvoline. What are Playable Ads?

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RevX

OCTOBER 5, 2021

Using programmatic to spur ad performance during IPL season. Planning a catered programmatic strategy for this season will grant you incremental rewards. . Think of what you want to communicate before IPL starts, during, and after. Think of what you want to communicate before IPL starts, during, and after.

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InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

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AdvertiseMint

JULY 16, 2023

Read on as we cover the following: What is TikTok Live Shopping? How to Go Live on TikTok 5 Ideas for TikTok Live Shopping Format Tips for Succeeding in a TikTok Livestream Final Thoughts on TikTok Live Shopping Frequently Asked Questions on TikTok Live Shopping What is TikTok Live Shopping? Look no further than TikTok Live Shopping!

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InMobi

SEPTEMBER 20, 2016

This piece is the second and final part of the blog post series around rewarded video pro-tips for game developers. Here is the first part - The 6 Ultimate Pro-tips to Master Rewarded Video - Part 1/2 , in case you missed it. Another great best practice is to highlight the reward as part of the game tutorial.

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Smart-Hub

OCTOBER 24, 2022

After all, the impermanence of the world has recently reached the point where we do not know what will happen the next day or the next hour and whether it can turn our whole life upside down, as it has happened several times in recent years. For example, automated bid assignment allows automatic bidding for keywords and ad groups.

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AdvertiseMint

NOVEMBER 22, 2023

Interests and pain points – what motivates them or keeps them up at night? Objections – what barriers might prevent them from buying from you? First, consider creating a rewards program with perks like discounts , freebies, and early access to new products. Let’s get started! Eco-friendly?

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Basis

APRIL 11, 2023

But what about the environmental impact of serving ads highlighting those efforts throughout the online ecosystem? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. But are they relevant to the digital advertising industry? back in 2016.

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AdvertiseMint

AUGUST 22, 2023

That’s what this post is all about. It takes some work to attract marketing qualified leads , but the rewards are worth it. Your content, ads, and messaging will appeal to them. The more you understand what your prospective customer ‘looks’ like, the better your marketing results. Unqualified leads waste your time.

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InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising. It’s also difficult to scale such arrangements.

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InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments.

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