InMobi

NOVEMBER 23, 2021

In this blog, we would like to show some stats and observations from InMobi’s point of view, including how InMobi fared and some reasons that explain the trends we see. For example, comparing apps on InMobi, opt-in rates for non-gaming apps are almost 70% higher than those for gaming apps (46% vs. 31%).

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

AdvertiseMint

JUNE 15, 2023

Are you seeking the best Facebook marketing guide to help take your digital presence to the next level? Our guide includes the information you need to run effective campaigns. If you plan to advertise, an Ads Manager account can help you promote your business. A Facebook business page is like a regular Facebook profile.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

AdvertiseMint

JUNE 30, 2023

Are you looking for the perfect TikTok template that will help make your video stand out? From popular themes like holiday and travel-inspired shots to unique settings such as underwater images, these powerful tools will give your videos an eye-catching edge. You can find templates on TikTok in these video models within the app.

Entertainment 59

Entertainment Media Social Advertising Agency 59

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). In this guide, we have header bidding explained, so keep reading to discover all the details. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. What does this mean for advertisers?

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Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

InMobi

SEPTEMBER 7, 2016

After “Mobile is Eating our World” it’s time for “Video is the new HTML”, and building on these thoughts of Benedict Evans, we at InMobi are proud to introduce the #WinWithVideo series which we kickstarted last week with a webinar (Download: Presentation , Video Recording ) on the mobile video ads.

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Video Ads Brand Awareness CPA Advertising 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. We’ll cover: What is adtech? What is adtech?

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First-Party Cookies Cookies Impressions Ad Exchange 112

Digiday

JUNE 21, 2022

Vox Media’s acquisition of Group Nine Media has added kids and family programming to the mix, for example. Pressure-testing and pushing forward our animation workflow that we had built to make [“Headspace Guide to Meditation” for Netflix] and were able to really deploy for this series. Every show is an evolution.

Media 67

Media Pop-Up Entertainment Audience 67

Single Grain

SEPTEMBER 13, 2019

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. Including a video within a brief email and delivering content in multimedia formats can help drive response rates, improve information retention, and make your company or offer more memorable”. ~ Andy Zimmerman. Video Is the Preferred Medium.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

JUNE 26, 2020

Design for Mobile First. Displaying image and video packs. Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. This post on effective SEO techniques has been refreshed for 2020. TABLE OF CONTENTS: Improve User Experience Across Your Entire Site. By: Disguising ads.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. Mobile ads: These are ads displayed on mobile devices.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

SEPTEMBER 5, 2019

Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? Facebook advertising is changing and one of the most notable changes is the ability to target people who’ve already engaged with your business with retargeting ads. Dive Deeper: How to Get 1,000 True Fans with Facebook Video Retargeting.

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Retargeting Conversion Audience Banner 110

Single Grain

AUGUST 27, 2020

If you own a business or work as a marketer for any industry with strict regulatory considerations – such as cannabis, which we'll use as our example, alcohol and tobacco – you are painfully aware of the limitations in how these companies can be marketed. Marijuana Advertising Laws. No mobile or otherwise location-based advertising.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

AdvertiseMint

JUNE 28, 2023

Use a hook at the video’s start to make your TikTok post engaging. So, on social media platforms like TikTok, where users can’t run out of viral videos to watch, you need something to make your content unique and scroll-stopping. minutes per day on the app on their mobile device, highlighting the high level of competition.

Clickbait 52

Clickbait Audience Impressions Media 52

AdvertiseMint

SEPTEMBER 9, 2023

Are you a business owner or agency eager to win a Marketing and Advertising Award? Creative, Advertising and Marketing awards build credibility, can generate more business, provide credibility around your business along with shine a spotlight on your innovative campaigns. What are Marketing and Advertising Awards?

Advertising 52

Advertising Marketing Agency ROI 52

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. Replace any examples/case studies with new, current ones.

SEO 111

SEO Marketing Advertising Audience 111

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Single Grain

MAY 12, 2020

This post about the best types of video content that keeps people engaged has been updated for 2020. In 2020, consumers are watching more video content than ever before. Over the past few years, content marketing has undergone a huge transformation, and video has emerged front-and-center. watch video content. Testimonial.

Audience 145

Audience ROI Marketing Brand Awareness 145

Karola Karlson

FEBRUARY 1, 2021

How much does it cost to advertise on Facebook? Another important Facebook advertising cost metric that many advertisers keep their eye on is the CPM – cost per 1,000 views. Alright, let’s start with the most burning question: How much does it cost to advertise on Facebook? How to succeed in Facebook ad bidding?

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CPC CPM Click Through Rate Audience 52

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Demand Sage ) Why Should You Use LinkedIn Advertising?

Advertising 98

Advertising Marketing CPC ROI 98

VideoWeek

AUGUST 19, 2022

TikTok announced the launch of ‘Shopping Ads’ on Wednesday, the latest addition to its suite of advertising tools, as it continued to invest in its ecommerce capabilities. And Catalog Listing Ads, available in the US, lead users to in-app product catalogues without the need for video assets. Streaming now accounts for 34.8

Media 52

Media Ad Tech Agency eCommerce 52

Smart-Hub

DECEMBER 18, 2023

Programmatic advertising offers multiple ways to purchase ad placements, but RTB is the most popular option. In this guide, we will answer these and other questions. So, let`s explore the nuances of RTB programmatic advertising and gain insights on how to make the best of it. In turn, advertisers bid on the inventory.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Single Grain

MARCH 8, 2023

When it comes to advertising and marketing, the digital world is always on the move, and staying ahead of the curve is crucial to success. From data and analytics to employee advocacy, we’ll explore four ways the future of digital advertising will change this year (and beyond).

Advertising 59

Advertising Audience Machine Learning Communications 59

Single Grain

SEPTEMBER 6, 2023

However, growing a Facebook Group from scratch can be a daunting task, especially if you don’t have a budget for paid advertising. However, growing a Facebook Group from scratch can be a daunting task, especially if you don’t have a budget for paid advertising. For example, let’s say you’re a fan of the Netflix show Stranger Things.

Pop-Up 52

Pop-Up Audience Media SEO 52

Single Grain

JULY 16, 2020

Co-browsing allows your sales executive to assist customers in filling out a form and completing the transaction. Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others: Existing customers are 70% more likely to buy a product or service than a new client.

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Pop-Up Shipping Fashion Manufacturing 131

Single Grain

JUNE 5, 2023

So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Facebook Ads is the advertising platform of the leading social media platform, Facebook. Advertising on Facebook is similar to Google Ads. Let’s begin! Work With Us What Are Facebook Ads? Facebook connects almost 2.9

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

Lemonads

AUGUST 30, 2020

Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. This is why we will fully guide you in reaching to understand your best pick: RevContent or Taboola ? RevContent Vs Taboola! That’s right! It’s RevContent free?

CPM 52

CPM CPC Native Advertising CPA 52

Single Grain

JUNE 15, 2021

Read on to discover five examples of small business industries creating products to offset losses – and how you, too, can create digital products to grow your small business during (and after) the pandemic. Examples of popular virtual cooking classes: Masterclass. Don't worry if you've never done it before. Kitchn Cooking School.

Entertainment 52

Entertainment Education SEO Audience 52

Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). Benefits of HbbTV Advertising. HbbTV Advertising from the Viewer’s Perspective. Source: Nexttv.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Single Grain

AUGUST 6, 2020

By the end of this guide, you'll have a clear idea of what the best ecommerce platforms are, their pros and cons, their costs, and what the best fit for you is. The ecommerce industry is booming. trillion in projected ecommerce sales this year, it’s no surprise that businesses small and large want a piece of the Shopify pie.

eCommerce 90

eCommerce SEO Shipping Marketing 90

Karola Karlson

JANUARY 5, 2021

For example, how to design your Facebook ads to get more clicks? Also, when advertising on Facebook, you’ll have an option to use more than one ad type. In this guide, we’ll touch upon the following questions: What’s the right Facebook ad size? What are some of the best examples of Facebook ads? 2021 UPDATE!

Banner 52

Banner Video Ads Audience Real Estate 52

Single Grain

JUNE 9, 2023

Here, we’ll go over nine different types of online advertising techniques that you can use to inspire your digital marketing strategy. Is your brand is trying to find creative and effective ways to permeate a digital ad space with compelling brand messaging? Let’s go! Consistency with your language is key.

Advertising 52

Advertising Marketing Audience Pop-Up 52

Single Grain

JUNE 25, 2019

Top 10 Mobile Optimization Best Practices For E-commerce Sites. Top 10 Mobile Optimization Best Practices For E-commerce Sites. For example, the cosmetics brand Bali Body knows that its customers have many questions about the products before buying them. Click here to download it for free right now! Get A Free Consultation.

Banner 80

Banner Media Education Brand Awareness 80

Single Grain

JULY 5, 2023

Updated July 2023. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. And the key to getting the best responses is inputting the best ChatGPT prompts. Let’s begin! To jump straight to the marketing prompts, click here.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Karola Karlson

JANUARY 5, 2021

How to audit a Facebook advertising account? 10 questions for Facebook ad audit: Here’s a quick overview of the 10 questions that I always ask/check/review when auditing a Facebook advertising account. Do your video ads follow all of the best practices? examples to clarify what works and what doesn’t. What to check?

Video Ads 52

Video Ads Audience Conversion Brand Awareness 52

Single Grain

MARCH 4, 2022

In this guide, I will share a list of the best digital marketing agencies in the world to help you grow your business online. Online PPC advertisements provide a 200% ROI. Pay-Per-Click (PPC) Advertising. Video Marketing. TABLE OF CONTENTS: ↓ What Is a Digital Marketing Agency? Top 8 Digital Marketing Agencies.

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Agency SEO Marketing ROI 52