AdvertiseMint

JULY 3, 2023

Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? With a huge and engaged user base, marketing your business on this platform can be an excellent way to reach potential customers. CPC: $1 The typical cost per click (CPC) for TikTok Ads is around $1.

CPC 59

CPC CPM Click Through Rate Impressions 59

Martech

DECEMBER 16, 2022

The omnichannel struggle is very painful to orchestrate and manage. We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc. Carrying and inputting CRM data across multiple touchpoints. What is a DXP?

eCommerce 86

eCommerce MarTech Audience Marketing 86

Martech

OCTOBER 14, 2021

Your revenue operations team can reliably get inbound leads into the hands of your sales representatives in roughly two minutes, executing every step of your lead management process along the way. Fast and reliable lead routing is extremely important for lead management.

ROI 102

ROI Marketing MarTech 102

Ad Ops Hero

OCTOBER 2, 2023

AI is now a board-level priority Last year, AI consisted of point solutions and niche applications that used ML to predict behaviors, find patterns, and spot anomalies in carefully curated data sets. AI and change management Change management has long been instrumental to the success of AI projects.

Finance 91

Finance Marketing Conversion 91

Lemonads

SEPTEMBER 13, 2020

What is real-time bidding and how does it work? Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Which Platforms does RTB involve? How does RTB Work? How does RTB Work? How much does RTB cost?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

AdvertiseMint

SEPTEMBER 28, 2023

This blog post will explore Amazon’s competitors across various industries. is a multinational e-commerce platform known for its massive online marketplace. It is a platform known for its online auction and consumer-to-consumer sales. Founded by Tobi Lütke , Shopify has emerged as a strong e-commerce platform.

Retail 52

Retail Machine Learning Electronics Audience 52

Monetize More

NOVEMBER 8, 2022

But when you understand what bidflation really is — and how it’s costing some major publishers millions of dollars in lost revenue — you need to pay attention. This blog post breaks down what Bidflation is and how publishers can stop losing money from it. ” In the real world, the opposite happens.

Impressions 52

Impressions Demand Side Platform Ad Server Advertising 52

AdvertiseMint

AUGUST 3, 2023

TikTok has cemented its place as one of the biggest social media platforms. This blog post will discuss the benefits of TikTok ads and cover some successful TikTok ad campaigns. The platform offers different types of ads for various purposes and budgets. Are TikTok Ads worth it? It has over 1 billion active users as of 2023.

Audience 52

Audience Fashion Entertainment Advertising 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. We’ll cover: What is adtech?

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

AdvertiseMint

JANUARY 20, 2024

Keeping track of the ever-changing Google algorithms, new social platforms, and martech tools could be exhausting. I’ll walk you through: What they do When to hire one How to pick the right one How to measure return on investment And more! That drives much better results than fragmented, one-off marketing initiatives.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Supply-side platforms (SSPs) are indeed your money-making sidekick as a publisher. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Managing ad slots is just a part of the game, and SSP is the engine turning your website into an ad-revenue masterpiece.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Karola Karlson

JANUARY 2, 2023

By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? How Does Targeting on Instagram Work? Since 2022, the platform is called Meta Business Manager.).

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

AdvertiseMint

SEPTEMBER 11, 2023

Are you wondering how Amazon SEO services can help your businesses? But with so much competition, how can you make your products stand out? This blog post will explain how Amazon search engines work and discuss the advantages of working with an Amazon SEO company. Much like Google, Amazon has its search algorithm.

SEO 52

SEO Click Through Rate Agency Communications 52

Karola Karlson

JANUARY 16, 2021

How much does it cost to advertise on Instagram? Quick answer: The average Instagram ads cost CPC is around $0.50 – $1.00. Instagram ads cost can reach up to $3.50 Read this article to see how to keep your costs low. Read this article to see how to keep your costs low.

CPC 52

CPC ROI CPM Conversion 52

Martech

APRIL 26, 2023

Today we’re talking to Monique Battiste , senior social media specialist at Solera , a business that offers risk management and asset protection software and services to the automotive industry and property insurance marketplace (Interview edited for length and clarity.) Q: What has your career path been? It’s been a lot of freelance.

MarTech 81

MarTech SEO Audience Education 81

AdvertiseMint

JULY 29, 2023

But how can you make your ads stand out from the competition? This blog post will provide simple yet powerful tips on creating effective TikTok ads. TikTok is a platform that thrives on uniqueness and authenticity, so don’t be afraid to show off your creativity and personality. Remember to add a caption too!

A/B Testing 52

A/B Testing Marketing Audience Agency 52

Fuel Lines

OCTOBER 18, 2012

Does this sound familiar? Learning additional time management skills isn’t the answer, if the activities where most of your time is spent is no longer effective. Social media is an agent of change which has created a significant paradigm shift in how new business is acquired. It’s driven by agents of change.

Agency 277

Agency Media Audience Manufacturing 277

RevX

NOVEMBER 7, 2022

No matter how many channels you use, it's crucial to know how each channel adds value to your business’ bottom line. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. What does this mean for advertisers?

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Monetize More

FEBRUARY 24, 2023

Let’s jump in… RPM RPM or Revenue Per Mille is the cost for every 1000 pageviews. Since it’s an estimation, it may not always be how much a publisher will get paid for their ad impressions. Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates.

CPM 52

CPM Fill rate Impressions CPC 52

Lemonads

JULY 24, 2021

This article aims to give you a full understanding of PPC management and we will take you from the basics up until you have all the full ideas clear. What is PPC Management? PPC management is the process of monitoring and managing a campaign PPC ad spend. So PPC Management does require time and a set of digital skills.

Advertising 52

Advertising CPC Click Through Rate A/B Testing 52

Lemonads

MAY 27, 2021

How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Is It Possible to Make Money Off Blog Readers?

Affiliates 52

Affiliates Marketing Conversion SEO 52

Digiday

DECEMBER 7, 2022

Not only is the ANA trying to audit how much of an ad dollar actually gets to a publisher after ad tech intermediaries have taken their cut, it’s also trying to audit what it actually pays for once it does — i.e a market which is far more scaled, ergo much more complex. Not that it’s surprising.

Advertising 56

Advertising Ad Tech Impressions Viewability 56

VideoWeek

SEPTEMBER 2, 2022

In this week’s Week in Review: Rumours circulate around the cost of advertising on Netflix, Nielsen shareholders approve its sale to private equity, and Samsung revamps its streaming service. Nielsen has reached approval for its acquisition by a private equity consortium led by Elliott Management and Brookfield Asset Management.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). You can feel safe with such a platform, as all tech maintenance responsibility falls to the white label company.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

AdvertiseMint

SEPTEMBER 30, 2023

What is Amazon PPC advertising, and how does it work? How Does Amazon PPC Ads Work? The information below will show you how Amazon PPC advertising campaigns work: Keyword research: Amazon sellers choose keywords related to their products. This article will break down Amazon PPC campaigns in simple terms.

Click Through Rate 52

Click Through Rate CPC Conversion Conversion Rate 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. What Do Ad Operations Managers Do?

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. It’s like an open exchange, but on a much smaller scale. In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms?

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Lemonads

DECEMBER 7, 2020

Besides optimizing constantly your campaigns, if you plan your work for the week, for example, Monday for creatives, Tuesday for spy tools, Wednesday to make a resume of your campaigns with your(s) Account Manager(s), and so on, you will see that your work will have a better flow. How can you optimize a process?

Affiliates 52

Affiliates Marketing A/B Testing Conversion 52

Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! In this article we will tell you how taboola works, what is it great for, and some other options for you to choose from.

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

AdvertiseMint

SEPTEMBER 26, 2023

Your brand gives you a platform to engage with other leaders, brands, and potential collaborators who can help grow your business and opportunities. Personal branding has become more vital in today’s competitive business landscape. No matter who you are or what you do, having a strong personal brand is absolutely crucial for success.

Audience 52

Audience Education Media Communications 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Lemonads

JUNE 6, 2021

A spy tool is an online platform that works as a repository of creatives, prelanders, keywords , strategies, and trends of ads all over the world. These platforms provide details of what the whole market is doing and give the numbers that show the efficiency of each: conversation rate and network’s performance in each offer.

Affiliates 52

Affiliates Keyword advertising Conversion Rate Marketing 52

Monetize More

MAY 17, 2022

So how does an app publisher go about standing out from the crowd? They appear in much the same way as other embedded ads, such as video ads or banner ads. While of course, playable ads are directly a paid form of marketing, as they cost money to be displayed on websites and video ad networks. There are currently 4.83

Banner 52

Banner Mobile Ads Conversion Affiliates 52

VideoWeek

MAY 27, 2022

In this week’s Week in Review: BBC plans to go digital-first, Firework raises $150 million, and IAB AdEx data shows video’s continued growth. Top Stories. BBC Unveils Plans to Go Digital First. Shoppable Video Startup Firework Raises $150 million. Video Drives European Ad Spend Growth. European digital advertising grew 30.5

Ad Tech 59

Ad Tech Agency Media Audience 59

AdvertiseMint

JANUARY 13, 2022

Immediate Benefits of Social Media Platforms for Business. Platforms like LinkedIn provide an incredible opportunity to connect with potential customers in a professional setting, and Twitter’s lead generation cards make it easy for interested individuals to fill out forms with just one click. Photo by Carlos Esteves on Unsplash.

Media 59

Media Marketing Audience Brand Awareness 59

Lemonads

NOVEMBER 17, 2020

For the first post of this series, we’ll review FraudShield by 24Metrics, tell you how this anti-fraud platform can benefit your campaigns, and give you tips on using this solution to nip deceitful ad interactions from the bud.

Affiliates 52

Affiliates Ad network Conversion CPA 52

Digiday

JUNE 21, 2022

This week’s Future of TV Briefing features an interview with Vox Media Studios’ chief creative officer Chad Mumm who talks about the media company’s latest show and how the production business has evolved. Beyond being the first Netflix show from The Verge, does “The Future Of” represent any evolution in Vox Media Studios’ work?

Media 63

Media Pop-Up Entertainment Audience 63