Monetize More

FEBRUARY 21, 2023

Both AdSense and Google Ad Exchange are critical components of a successful publishing business. Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. Publishers receive 68% of the ad cost paid by advertisers in ad revenue.

Ad Exchange 52

Ad Exchange Fill rate Ad Inventory Demand Side Platform 52

Automatad Inc.

NOVEMBER 30, 2023

That is why this blog gives the ultimate guide on AdSense arbitrage, along with actionable tips and suggestions to do better arbitrages. AdSense arbitrage is a process where website owners buy traffic via ads from different sources and then monetize it by showing AdSense ads on their websites. So, let’s dive in.

CPC 52

CPC Non-Profit Native Advertising SEO 52

Mediavine

JANUARY 19, 2023

These are facts, but if you’re looking for gloom and doom predictions for the next 12 months, you’ve come to the wrong blog post and guy. Let’s look at where the digital advertising ecosystem is headed, and how Mediavine is positioned to tackle the most important challenges. The era of privacy is upon us and it’s bigger than Google.

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Ad Rants

SEPTEMBER 27, 2022

In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. To understand AI's role, it's important to understand the basics of artificial intelligence and how it can help marketers. billion by 2030. Predictive Analytics and Forecasting.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

Digiday

OCTOBER 20, 2022

Google is rolling out My Ad Center, a portal it hopes will attract users to sign in and indicate preferences for the types of ads they want to see across its Discover, Search, YouTube, and network properties. ” So, how does it work? ” So, how does it work? Ruben Schreurs.

Cookies 64

Cookies Advertising Media 64

Automatad Inc.

JANUARY 23, 2024

Google is enabling more privacy-focused targeting with Privacy Sandbox and its Application Programming Interfaces (APIs). This blog shares an extensive guide on PAAPI, like why it is important, how it works in the media ecosystem, and the key concepts you need to understand. How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

AdvertiseMint

JULY 15, 2023

You can use images that explain how your product or service works. Moreover, show visitors how what you offer can solve their pain points. Put a description of the service on your website so customers know what to expect before they work with you. People want to know who they will be working with before they decide.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

AdvertiseMint

JULY 14, 2023

This blog post discusses using social media marketing services to give your business an advantage over other companies! So, it’s important to know how to leverage it if you want your message to reach the right individuals. Search engines like Google and Bing now include user tweets, profiles, and comments on their results pages.

Media 98

Media Marketing SEO Impressions 98

Mediavine

OCTOBER 18, 2022

We’re excited to announce the launch of PubNation, an entirely new offering built by Mediavine utilizing our industry leading ad technology. What are its similarities and differences with traditional Mediavine Ad Management? How will it help existing Mediavine publishers as well as new ones? What is PubNation?

Entertainment 102

Entertainment Ad Exchange Food Advertising 102

illumin

SEPTEMBER 20, 2023

With that being said, what is data attribution and how does it help marketers make informed decisions? This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. What is data attribution? It also lets marketers set goals, enabling easy attribution.

Conversion 52

Conversion ROI Ad Tech Marketing 52

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Analyze the provided Google Analytics channel data to identify audience origins and the most effective channels. Extract actionable insights for the marketing manager’s budgeting. You are a data analyst.

Marketing 141

Marketing Conversion Rate Audience MarTech 141

Brid.tv

MARCH 28, 2023

Programmatic advertising has completely revolutionized the industry by making the ad buying and selling process much more efficient and easier. But what is programmatic direct exactly and how does it work? How Does Programmatic Direct Work? Programmatic direct is a form of programmatic ad trading.

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Automatad Inc.

NOVEMBER 28, 2023

Share Tweet Share Getting advertisers takes work, as many tend to avoid news content, especially when it involves sensitive or negative issues. Then there’s the buzzkill of ad blockers. These blockers mean fewer eyes on your ads, hitting your income. And wait, there’s more! Now, don’t panic.

Affiliates 52

Affiliates SEO Audience Banner 52

Martech

DECEMBER 6, 2023

Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Microsoft is also working on rolling out Copilot to SMBs.

Education 94

Education MarTech Marketing Audience 94

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. How Does a Data Clean Room Work?

Cookies 97

Cookies Ad Targeting Retail Audience 97

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. PAIR is the latest solution on Google’s Display & Video 360, a.k.a. How is this different than before?

Advertising 67

Advertising Demand Side Platform Public Relations Cookies 67

Monetize More

FEBRUARY 20, 2023

One promising trend in digital advertising is the use of parallax ads, which offer a more interactive and visually appealing experience for users. In this blog post, we’ll explore what parallax ads are, why they’re effective, and how you can start using them on your site. What are Parallax Ads?

Click Through Rate 52

Click Through Rate Ad network Conversion Rate Audience 52

Digiday

JANUARY 20, 2023

Alphabet today has confirmed that it plans to cut 12,000 jobs, reportedly the largest round of layoffs in its history, a development that comes as advertisers note a gradual shift in how Google deals with its largest paying customers. Some note how this has intensified over the course of 2022.

Demand Side Platform 66

Demand Side Platform Ad Server Electronics Media 66

Monetize More

SEPTEMBER 8, 2022

Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. How can you start affiliate marketing? You can start affiliate marketing if you have a blog, a series of videos, or any type of content.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Automatad Inc.

NOVEMBER 20, 2023

This blog explores preferred deals, breaks down the steps to set preferred deals in GAM, and gives tips for effective preferred deals and suggestions for when you can choose preferred deals. How Does Preferred Deal Work? Then, the Ad Manager renders the ad on your website. There is no auction.

CPM 52

CPM Header Bidding Ad Space Impressions 52

Ad Wisey

AUGUST 2, 2022

To serve advertising throughout the Google network, Performance Max campaigns employ asset groups that consist of pictures, text, logos, YouTube videos, and other forms of media related to that specific group. In this blog, we take a closer look at Google Performance Max ads: their mechanisms, benefits, drawbacks, and potential impact.

Conversion 52

Conversion Audience eCommerce Advertising 52

Ad Ops Hero

MAY 7, 2023

By inputting a simple prompt, you can get a whole host of ideas, from blog post topics to social media captions, that can help you create engaging and effective marketing campaigns for your clients. Best ChatGPT prompts for Marketing Can you provide me with some ideas for blog posts about [topic of your choice]?

A/B Testing 79

A/B Testing Finance Audience Education 79

VideoWeek

SEPTEMBER 2, 2022

Netflix Ad Rumours Spell Value for Consumers, Costly for Brands. Details of Netflix’s ad-supported plans finally began to emerge this week, including rumours of subscription pricing and the potential cost for advertisers, plus key hires for its advertising business. The price is around half that of its current ad-free offering.

Non-Profit 128

Non-Profit Ad Tech Entertainment Agency 128

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. How is adtech changing the marketing landscape? Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Monetize More

JUNE 29, 2023

In this article, we’ll explore the impact of AI on AdTech marketing and how it’s changing the game for publishers and advertisers alike. This allows advertisers to understand their audience deeper and craft highly personalized ad campaigns that capture attention and drive engagement.

Machine Learning 97

Machine Learning A/B Testing Header Bidding Cookies 97

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. Ad spend is projected to grow 4.4 The research also predicts five major tech firms will take more than half of global ad spend this year.

Media 52

Media Retail GDPR Agency 52

AdvertiseMint

JULY 29, 2023

Do you want to learn TikTok ads best practices? But how can you make your ads stand out from the competition? This blog post will provide simple yet powerful tips on creating effective TikTok ads. To make your ads work, you must figure out who you want to invite to your party!

A/B Testing 52

A/B Testing Marketing Audience Agency 52

illumin

OCTOBER 25, 2023

But, how does one figure out what’s trending, and more effectively, how does one see and understand what’s going to trend in the near future? Google Trends: Google Trends is one of the most famous tools for tracking online trends.

Media 52

Media Audience Ad Tech Communications 52

Lemonads

SEPTEMBER 13, 2020

What is real-time bidding and how does it work? Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! How does RTB Work? How much does RTB cost? Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

Monetize More

JULY 14, 2022

If you are a publisher on Google AdSense and have enabled Vignette ads, you would want to check out this blog post. Vignette ads are one of the most popular ad formats on the internet, accounting for 20% of all online ads. On mobile devices, they account for a whopping 70% of all mobile display ad revenue.

Mobile Ads 52

Mobile Ads Header Bidding Banner Pop-Up 52

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

MARCH 5, 2023

As Google Analytics is a widely used tool for tracking website traffic and user behavior, it’s essential to have a solid grasp of what pageviews are and how they work. Google Analytics describes a pageview as the following: “A view of a page on your site that is being tracked by the Analytics tracking code.”

SEO 52

SEO Impressions Native Advertising Media 52