MNTN

JANUARY 31, 2024

Figuring out how to increase brand awareness is a persistent challenge for every business decision-maker. Overcoming that hurdle means devising and executing an exemplary brand awareness strategy that leverages multiple touchpoints and complementary channels. After all, optimizing your content for organic search takes time.

Brand Awareness 52

Brand Awareness SEO Public Relations Audience 52

TechCrunch Ads

JANUARY 25, 2023

Amid declining ad revenue and advertiser exits , Twitter announced today that it has teamed up with ad-tech companies DoubleVerify and Integral Ad Science (IAS) to tell advertisers if their ad is placed around inappropriate content. This provides them insight into how their ads are appearing on Twitter.

Advertising 80

Advertising Electronics Conversion Ad Tech 80

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

AdvertiseMint

JANUARY 24, 2024

This blog will compare Facebook Pages and Groups to help you make the right choice. Here’s a breakdown of their differences: Facebook Pages: Facebook Pages are ideal for businesses, celebrities, brands, or public figures looking to establish an official online presence. Choose page type and category. Create a username.

Communications 52

Communications Audience Brand Awareness Advertising 52

Basis

MAY 8, 2023

Here’s a question: Why even read an article about how artificial intelligence will change the landscape of search engine marketing (SEM) when you could just.ask an AI? For example: Robert Kurtz: In 50 words or less, tell me the most important things about how artificial intelligence is set to change search engine marketing.

Marketing 78

Marketing Machine Learning SEO Conversion 78

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising?

Video Ads 52

Video Ads Advertising Viewability ROI 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. These solutions have been defining the world of online advertising for years now.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

AdvertiseMint

SEPTEMBER 30, 2023

What is Amazon PPC advertising, and how does it work? Amazon PPC, or Pay-Per-Click, is a form of online advertising where sellers pay a fee each time a potential customer clicks on their ad. The ads are highly effective at improving sales and may appear in Amazon’s search results and product detail pages.

Click Through Rate 52

Click Through Rate CPC Conversion Conversion Rate 52

Monetize More

DECEMBER 21, 2022

There are many ways to monetize traffic online these days, but one of the most effective ways is through advertising. Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. Selling Branded Content.

Ad network 52

Ad network Audience Header Bidding Ad Exchange 52

illumin

OCTOBER 25, 2023

Use the right tools Using tools can be a great way to stay on top of trends and decide which of them are a good opportunity for your brand. It lets marketers easily track search trends from around the world, broken down by date range, location, category, search type, and more.

Media 52

Media Audience Ad Tech Communications 52

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. What types of tools or software enable content marketing? guides, articles, blog posts, graphics, videos, social posts, etc.)

Marketing 128

Marketing SEO ROI Conversion 128

AdvertiseMint

FEBRUARY 11, 2024

We have simplified the process below: Go to Facebook: Open your internet browser and type www.facebook.com or download the app. Find friends: You can look for friends by typing their names or do this later. Find the search bar: There’s a search bar at the top of your Facebook page. Click on it. Have fun and connect!

Retargeting 52

Retargeting Affiliates Audience Ad Click 52

Monetize More

SEPTEMBER 8, 2022

Content creators, such as social media influencers and blog writers, get revenue from this. These monetization strategies work with different types of content, from blog posts to videos. You can start affiliate marketing if you have a blog, a series of videos, or any type of content. Affiliate Sales.

Affiliates 52

Affiliates Click Through Rate Audience Banner 52

Digiday

OCTOBER 20, 2022

Google is rolling out My Ad Center, a portal it hopes will attract users to sign in and indicate preferences for the types of ads they want to see across its Discover, Search, YouTube, and network properties. ” So, how does it work? ” So, how does it work? ” Consequences?

Cookies 70

Cookies Advertising Media 70

Spoton Digital Media

SEPTEMBER 22, 2021

So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. Between blog posts, social media updates, videos, and newsletters, the amount of content distributed daily across the web is enormous. When you publish strategically created content, you can get benefits for your brand.

Marketing 52

Marketing SEO Education Audience 52

AdvertiseMint

JULY 2, 2023

Are you looking for something innovative beyond the traditional marketing methods for brands? TikTok Ads Library is what you need. Moreover, it lets brands connect with new audiences and drive innovation in advertising campaigns. The Ad Library and Top Ads Dashboard are the main parts of the Creative Center.

Click Through Rate 59

Click Through Rate Audience Brand Awareness Conversion 59

Martech

NOVEMBER 30, 2021

Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year. Are there excessive ad units on the page, especially ads above the fold, interstitials, popups, or overlays?

SEO 94

SEO Healthcare Affiliates Finance 94

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Dig deeper: Why we care about social media marketing: A guide for brands Is Threads the best alternative for advertisers?

Marketing 98

Marketing Retail Fashion Conversion 98

Brid.tv

JULY 3, 2023

However, before publishers decide to feature this type of content on their websites, they should consider its benefits and drawbacks. User-generated content (UGC) refers to any type of content created and shared by online users rather than companies and publishers. This type of content is much more trustworthy.

SEO 52

SEO Rich Media Fashion Media 52

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? SmartHub's Features Have No Limits!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digiday

APRIL 26, 2023

Amazon search results are no longer showcasing so-called “editorial recommendations,” marking the end of an opaque program that many viewed as pay-for-play. For example, in a screenshot taken in 2021 , search results for masks had a section from the blog Gear Review that showcased the publisher’s top picks.

Affiliates 63

Affiliates Retail Agency Impressions 63

Fuel Lines

SEPTEMBER 17, 2013

Guest post by David Schwartz David is a personal friend and an excellent Digital Brand Strategist focused on content development. He is the author of Brand Ed: Brand Education Services , a conversation about restaurant branding. Industry thought leaders today blog about their ideas. They engage in Twitter Chats.

Agency 263

Agency Education Communications Media 263

Lemonads

JUNE 28, 2020

Many people in marketing and advertising aren’t exactly sure what native advertising is. It is important to learn that native advertising and content marketing are not interchangeable terms, and while sharing similarities and methods, can be very different. So, what is native advertising?

Native Advertising 52

Native Advertising Advertising Banner Fashion 52

Fuel Lines

FEBRUARY 12, 2013

I share my philosophy and tips on how agencies can use a niche blog for new business. A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise.

Agency 279

Agency Public Relations Retail Audience 279

Ad Wisey

AUGUST 2, 2022

Performance Max campaigns will completely replace Smart Shopping and Local campaigns as they are designed to offer more dynamic advertisement. Performance Max is meant to augment all other kinds of campaigns, such as Search and Display. What Are Performance Max Campaigns in Google Ads?

Conversion 52

Conversion Audience eCommerce Advertising 52

Lemonads

JUNE 10, 2021

But we know that constantly finding good affiliate programs that relate to your niche, can be at times complicated, especially if you are always searching in the same places. Google to find the topic and for affiliate program search. Type your keyword and see what are the terms that appear after. is very useful for this.

Affiliates 52

Affiliates SEO Food Education 52

Ad Wisey

MAY 6, 2022

These include changing digital technologies and approaches in marketing and advertising, and the growth of social media. They make it easier for consumers to purchase products, and they do not have to switch between several brand websites to shop. Advanced advertising forms. Advanced advertising forms. Level up your ads.

eCommerce 92

eCommerce Machine Learning Healthcare Food 92

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. SmartHub's Features Have No Limits! Get a Consultation For Free Contact us 1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Lemonads

JUNE 16, 2020

Lead generation is the whole process to attract more consumers to a business: finding potential buyers and increasing brand awareness. Marketing leads are brand-specific leads. Lead generation is a whole process to find those potential buyers, get their attention to your brand, and get their contact details. What is the lead?

CPL 52

CPL Brand Awareness Affiliates Banner 52

NewProgrammatic

APRIL 28, 2022

Naturally, where’s demand, the supply follows, hence top brands decided to quickly follow the new buying model and, of course, capitalize on it. How can a brand benefit from BNPL advertising? Buy Now Pay Later advertising is not for BNPL transactions only. Intent-based targeting boosts conversions.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. However, to understand and increase the efficiency of ad campaigns, you need to apply CTV attribution tactics. At the same time, you should remember that most CTV ads are not clickable. SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Lemonads

AUGUST 12, 2021

Facebook ads are one of the most effective marketing tactics. In this article we will explain what Facebook ads are, what can you advertise on Facebook and we will focus on what the Facebook ad library is, and how to leverage the tool for your future campaigns. What are Facebook ads? Facebook ads formats?

Impressions 52

Impressions Affiliates Conversion Brand Awareness 52

Spoton Digital Media

MARCH 23, 2022

As brands put together strategies for how they can reach more customers and grow their business, they often don’t know how to set an exact budget. There are multiple factors that determine how much a brand should spend -- and even then, those numbers can change over time. This is one of the most common questions in marketing.

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. What Is Ad Exchange? What Is Ad Exchange?

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52