TechCrunch Ads

AUGUST 5, 2022

” “This expands our 3rd-Party Tracker Loading Protection , which blocks identified tracking scripts from Facebook, Google, and other companies from loading on third-party websites, to now include third-party Microsoft tracking scripts.

Ad Click 99

Ad Click Cookies Conversion Advertising 99

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Digiday

OCTOBER 12, 2022

The bedrock of digital advertising — that’s third-party cookies, by the way — are not long for this world , causing the ad industry great difficulty when it comes to activating online ad campaigns. And yes, this will involve data clean rooms. Read on for a (reasonably) pain-free explainer.

Advertising 66

Advertising Demand Side Platform Public Relations Cookies 66

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Smart-Hub

DECEMBER 8, 2023

The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. Direct sales involve human-assisted contracts between the parties. Get a Consultation For Free Contact us In the past, 3rd party data was a key element that ensured accurate user targeting.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! They are also known as Identity Solutions.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Martech

OCTOBER 14, 2022

These factors, combined with the growing influence of Amazon, increasing consumer privacy regulations and deprecating third-party cookies, are only exacerbating the need for transformation in retail that emphasizes customer relationships. Putting data at the heart of customer engagement. Choosing the right optimization strategy.

A/B Testing 113

A/B Testing Marketing Retail Communications 113

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies ! First party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. We’ll cover: What is adtech?

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

PrograMetrix

JULY 21, 2021

Improve Your B2B Programmatic Advertising Using Intent Data. In the first part of our series on account-based marketing in 2021, we looked at five key trends in B2B marketing. A major advantage of moving more of your marketing into the digital realm is data. Data can help you maximize the ROI on every dollar you spend online.

Advertising 52

Advertising Retargeting Fashion Marketing 52

YieldBird

MAY 26, 2023

Bandwidth/Data was an add-on service with simple flat rates, which opened the door to OTC (over-the-counter) providers and data-free riders, where a small percentage of users consume a proportional percentage of data traffic. First, we have to accept co-existence with a third-party adblocker. How ad blockers work?

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Martech

JUNE 17, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. To further help you out, here is a list of 24 questions you can ask: Does the platform support first-party data onboarding? Do you own or license your referential identity data? CRMs , DSPs , CDPs )?

MarTech 101

MarTech ROI Marketing 101

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report. Read more on VideoWeek.

Cookies 98

Cookies Audience Media Demand Side Platform 98

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Data Can Publishers Use to Create Seller-Defined Audiences?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Clearcode

MAY 18, 2023

PETs are designed to help companies protect user privacy while still enabling them to collect and use data for programmatic advertising. In this blog post, we will explore the various types of PETs available and provide examples of how they are being used in AdTech today. It is expected that Google Chrome will do the same in 2024.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

illumin

NOVEMBER 7, 2023

Consumer journey mapping requires marketers to paint a picture of how a user or consumer may behave or react in the real world using traffic data, analytics, research, testing, and evaluation. The consumer’s journey starts from when they first interact with the brand, to making a purchase, and to continued brand advocacy.

Advertising 52

Advertising Retargeting Click Through Rate Conversion 52

Martech Series

DECEMBER 27, 2022

You can read more about this in our previous blog post Google’s Manifest V3 (MV3) Impact on Ad Blockers and Ad Tech. First party data reliance. One of the ad tech trends that will continue in 2023 is the drive for first party data. It certainly appears so, but we need to watch this space!

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech

JANUARY 6, 2022

Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. The further help you out, here is a list of 23 questions you can ask: Do you own or license your referential identity data? What are your identity data sources? Does the platform support first-party data onboarding?

MarTech 105

MarTech ROI Marketing 105

Smart-Hub

JANUARY 2, 2024

Earlier, when we reviewed the programmatic advertising ecosystem without 3rd party data, we provided a simplified framework scheme. As you can see, publishers who own websites, most often online media or blogs, use SSPs to get paid for advertising. Let’s say you promote ads through slots placed on blog pages.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Clearcode

APRIL 4, 2022

Topics API is the latest addition to Google Chrome’s Privacy Sandbox and will replace its Federated Learning of Cohorts (FLoC) API, which was designed to run interest-based advertising but in a more privacy friendly way than ad targeting via third-party cookies. Attribution Reporting proposal: updates in January 2022 — Chrome Blog.

MarTech 52

MarTech Audience Ad Tech Ad Exchange 52

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. This means that AdTech companies must strategically incorporate privacy-enhancing technologies (PETs) to protect user data, maintain their privacy, and deliver targeted ads.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Basis

OCTOBER 9, 2023

Had you been actively searching for material around its themes? The resulting data can empower you with a sense of how successful it was—insights that can help you understand the effectiveness of your copy and the attractiveness of your offer in terms of delivering value and inciting action. Was it recommended to you by a colleague?

Marketing 66

Marketing Rich Media Audience Education 66

Clearcode

JANUARY 18, 2022

Instead of making your marketing efforts easier, all these decentralized data silos make it harder. Fortunately, there is a piece of marketing software that allows companies to collect their first-party customer data and build a central repository of client-oriented information and use it for audience activation.

Advertising 52

Advertising Retargeting Marketing Communications 52

VideoWeek

APRIL 26, 2024

In this week’s Week in Review: WBD makes a first-party data play, YouTube’s ad revenues show its continued dominance of video, and a Thinkbox study shows TV produces disproportionate returns on spend. Discovery Launches First-Party Data Platform Olli Warner Bros. Top Stories Warner Bros.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Martech Series

NOVEMBER 21, 2022

EMQ, the world’s leading software provider of open-source IoT data infrastructure, announced a notable value-added service for its fully managed MQTT messaging platform, EMQX Cloud. The new Shadow service provides out-of-the-box platform-side data caching, helping dev teams to accelerate the development process for many IoT use cases.

Manufacturing 52

Manufacturing Finance MarTech Marketing 52

PrograMetrix

APRIL 28, 2021

How Data Decentralization Will Shape the Future of Programmatic. In the ad tech space, decentralization sentiment has been spotted in frustrations over the use of personal data for ad targeting as well as in the push to regulate walled-garden advertising behemoths like Facebook and Google. The Shifting Data Landscape.

Cookies 52

Cookies Ad Targeting GDPR Advertising 52

AdvertiseMint

FEBRUARY 25, 2024

Start engaging with your audience by creating your first post. Use Facebook Insights to gather valuable data about your audience demographics, preferences, and behaviors. Tools like Facebook Business Suite or third-party scheduling apps can help streamline this process. Step 9: Create Facebook posts. Create a content calendar.

Audience 52

Audience Retargeting Media Agency 52

Martech

JULY 12, 2023

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. Nine of the top ten retailers, including Walmart and Kroger, have now activated their accounts on Threads, according to the National Retail Federation.

Marketing 98

Marketing Retail Fashion Conversion 98

VideoWeek

AUGUST 25, 2023

In this week’s Week in Review: WAR predicts global ad spend to top $1 trillion, the DSA comes into force for largest tech platforms, and Nielsen folds ACR data in its currency. The DSA places specific obligations around transparency, giving users control over data, and protecting against harmful content on VLOPs and VLOSEs.

Media 52

Media Retail GDPR Agency 52

PrograMetrix

SEPTEMBER 8, 2021

Account-based marketing has experienced a resurgence due to evolving technology, improved use of data, and a changing B2B landscape. B2B advertising is in a whole new era, and it is an era defined by data. Once segmentation in your CRM is complete, you need to activate these custom audiences in your preferred media buying platform(s).

Advertising 52

Advertising ROI Audience Retargeting 52

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Marketing 109

Marketing Education Electronics Healthcare 109

YieldBird

MAY 26, 2023

Bandwidth/Data was an add-on service with simple flat rates, which opened the door to OTC (over-the-counter) providers and data-free riders, where a small percentage of users consume a proportional percentage of data traffic. First, we have to accept co-existence with a third-party adblocker. How ad blockers work?

CPM 52

CPM Pop-Up Data Management Platform Shipping 52

AdvertiseMint

OCTOBER 9, 2023

This blog post will walk you through the ins and outs of this exciting opportunity, designed to help you grow your brand and earn money. They operate through blogs, websites, or any social media platform. Amazon affiliates: Amazon associates earn money through affiliate links on blogs, websites, or online content. Content style.

Affiliates 52

Affiliates Conversion Rate Audience Conversion 52

Smart-Hub

OCTOBER 16, 2023

Consequently, the first day was abuzz with discussions surrounding the profound shifts in the digital landscape that have unfolded over recent years. Attending DMEXCO in Cologne was an amazing experience, especially since it was my first time there. Meeting so many incredible people in person was truly inspiring.

Retail 64

Retail Ad Exchange Cookies Fashion 64

Digiday

OCTOBER 20, 2022

First unveiled at its Developer I/O conference, My Ad Center effectively replaces Google’s ‘About this ad’ feature but promises users even further control over the type of ads they’ll see, and from which brands. That said, some of the sub-controls will not be available to third-party apps and websites.

Cookies 63

Cookies Advertising Media 63

Martech

DECEMBER 4, 2023

Tracking upper-funnel and B2B activities is challenging but feasible. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. The post 2024 B2B trends: 6 key areas for marketing success appeared first on MarTech.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

NewProgrammatic

FEBRUARY 24, 2022

For years now the advertising industry has been changing towards a more data-centric approach. New internet technologies allowed for more precision in data gathering, sorting, and utilization. Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction.

Advertising 52

Advertising Cookies Marketing Video Ads 52