Chief Martech

JULY 14, 2024

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

MarTech 107

MarTech Marketing Impressions Audience 107

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Challenging legacy metrics and expanding the view MMM has traditionally focused on broad visibility, relying on metrics like reach, impressions and cost.

Media 126

Media Impressions Audience Conversion 126

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. The post Welcome emails lift KPIs: Best of the MarTechBot appeared first on MarTech.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

JULY 31, 2024

This was in response to a 74% increase in impression volume. At the same time, those new impressions were relatively cheap, which pushed average CPM down 26% year-over-year in Q2, down from a 3% decline in the previous quarter, according to Tinuiti’s Q2 2024 Digital Ads Benchmark Report. The full report can be found here.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Use vetted buying partners and measurement and verification tools to ensure quality impressions. Email: Business email address Sign me up! Processing.

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. It was my job to gently educate these skeptics on why their target audience was on the social platform in the first place and see the opportunity to meet their needs in a new way — not just pushing the product.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC).

Impressions 108

Impressions Video Ads MarTech Audience 108

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Prioritize quality over quantity Gain deeper insights from publishers about user engagement instead of merely focusing on reaching a large audience.

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Martech

OCTOBER 18, 2024

It’s where you showcase your brand, share company updates and connect with your audience. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. It lets you connect with your audience in real time.

Click Through Rate 139

Click Through Rate Brand Awareness Audience Conversion 139

Martech

SEPTEMBER 19, 2024

Dig deeper: Unlocking AI’s potential in B2B marketing The aesthetic challenge of AI in design Design is another area where AI’s impressive capabilities fall short of human creativity and judgment. The energy from live audiences is more eager and intense than ever. I’m getting more speaking and keynote bookings. Processing.

Audience 135

Audience Marketing Impressions Communications 135

Martech

JULY 30, 2024

Regardless of size or status, successful lead generation relies on understanding and addressing their audience’s desires and pain points. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty. Processing.

Marketing 113

Marketing Brand Awareness Machine Learning GDPR 113

Martech

APRIL 1, 2025

Before diving into development, invest time in defining your brand identity by: Understanding your target audience. A well-defined brand ensures your website makes a lasting impression and communicates effectively. Understanding industry conditions helps you: Identify trends and audience behaviors. Processing.

Conversion 128

Conversion SEO Communications Audience 128

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 98

MarTech eCommerce CPM Banner 98

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech Series

NOVEMBER 30, 2022

With the help of long-standing DMP and data partner Lotame to test high-quality audiences in the first universal ID campaign in Colombia, cookieless targeting via Panorama ID was successful, even delivering metrics across the board that overperformed cookies. More viewable impressions across devices (76%).

Viewability 98

Viewability Impressions Cookies MarTech 98

Martech

JANUARY 22, 2025

Marginal sums were also spent on Messenger and Audience Network. Due to high CPM for Amazon owned and operated properties, that category receives a higher percentage of spend (55%) than impressions (46%). The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Instagram was 35%.

CPM 114

CPM Demand Side Platform Impressions Media 114

Martech

JANUARY 14, 2025

If your clicks, leads and sales dont correspond with the high rankings and impressions, its time to adjust your strategy, targeting and likely messaging. Know your audience Understand who you are marketing to, what they think about and how they behave at each stage of the path to purchase. Processing.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121

Martech

JUNE 17, 2025

Tier 3 : Reach and engagement (impressions, likes, comments, shares). Overall performance on LinkedIn over the 90 days saw a 20% increase in impressions and a 42% lift in engagement compared to the previous period. Even more striking, the final 28 days showed a 408% surge in impressions and a 290% increase in engagement.

Impressions 68

Impressions Audience ROI Conversion 68

Martech

MAY 23, 2025

Why more content is no longer the answer Back in the old days of B2B marketing (circa 2017 or so), social media algorithms rewarded more volumes of content and posts by showing them to larger and larger audiences. Authentic user-generated content (UGC) often resonates more significantly with audiences.

Audience 129

Audience Healthcare SEO Impressions 129

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 98

Audience Machine Learning Impressions Finance 98

Martech

JUNE 19, 2025

Many followers can be inactive, bots or simply not your target audience. Suggested replacement: Email click-through rate (CTR) and conversion rate Why they’re stronger: CTR tells you your audience found your content compelling enough to click on a link in the email. Vanity metric No. Vanity metric No.

Conversion Rate 78

Conversion Rate Marketing CPA Conversion 78

Martech

SEPTEMBER 13, 2024

The best way to make an impression is to find the right balance. List interesting findings Create a dedicated tab with all the info you learn about your audience. The post 6 tips for creating a winning email marketing calendar appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B Testing 135

A/B Testing Marketing Pop-Up Conversion Rate 135

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. StreamAlive added GenAI capabilities to its live audience engagement platform. These are based on presentation topic and audience type (e.g. These are based on presentation topic and audience type (e.g. corporate employees, students, etc.).

MarTech 109

MarTech Retargeting Audience Impressions 109

Martech

DECEMBER 16, 2022

Know your audience. Consider your audience. If there’s one way to not impress the executive team, it’s presenting data and displaying charts and graphics with little to no context. Infusing a narrative into year-end reporting will ensure your message is understood by your audience. Get MarTech! Tell a story.

Impressions 102

Impressions Marketing Shipping Audience 102

Martech

FEBRUARY 21, 2025

Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. The audience you thought would convert isnt responding. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs.

Conversion 95

Conversion Retargeting Audience Click Through Rate 95

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

Martech

SEPTEMBER 24, 2024

A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. greater reach than addressing a general travel audience. The cost per viewable impression was 1.5X The statistics. more efficient.

Viewability 65

Viewability Impressions Audience MarTech 65

Chief Martech

APRIL 7, 2022

What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi , Wistia CEO Chris Savage , and Persado COO Assaf Baciu — to consider these questions from several different perspectives. But martech moves fast. What is the metaverse?

MarTech 134

MarTech Real Estate Pop-Up Fashion 134

Martech

APRIL 8, 2025

With turbulence and fragmentation swirling around us, those chunks of time are both a gift and a massive opportunity to make a positive impression. Because you can shape your CTV audiences in a way you cant with linear TV, you can test creative and messaging in a highly relevant way on other lower-CPM channels like Meta and YouTube.

CPM 115

CPM Audience Impressions MarTech 115

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. If there’s no cookie, the solution will predict whether a conversion was based on an impression Quantcast delivered. It turns out that three months is a lifetime in adtech.

Cookies 116

Cookies Conversion Education Impressions 116

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 115

Education Conversion Marketing MarTech 115

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 98

Audience Healthcare Machine Learning Advertising 98

Martech

MAY 1, 2025

” or “What’s the best way to approach video advertising for a B2B audience?” But if you’re ignoring YouTube as an advertising channel, you’re likely missing out on one of the most effective platforms for reaching your audience. But that’s starting to change. Where should we start?

Education 112

Education Video Ads Audience Conversion 112

Martech

MAY 30, 2024

Here are this week’s new AI-powered martech solutions, enhancements and releases. It applies price floors in real time based on historical buying patterns and inventory performance, analyzing site-specific data like the audience, geo, ad unit, device, browser, etc., to determine the value of an impression and set optimal floors.

MarTech 112

MarTech Fill rate Ad Inventory Impressions 112

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 126

MarTech Marketing Impressions Audience 126

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 117

Media Advertising Ad Ops Non-Profit 117