Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 137

Marketing Brand Awareness Viewability Audience 137

Martech

JULY 24, 2023

The Women’s World Cup (WWC) is underway, fueling the dreams of fans and marketers around the world. FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. Get MarTech! appeared first on MarTech.

Audience 72

Audience Marketing Impressions MarTech 72

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse….

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Inboxes are overflowing and attention spans are shrinking.

Marketing 127

Marketing Communications MarTech Audience 127

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 117

Cookies Marketing Retargeting CPC 117

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 119

Marketing Audience Media ROI 119

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Marketing 109

Marketing Finance Cookies Impressions 109

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 125

Marketing Audience Click Through Rate Conversion 125

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. Marketing Technology News: Deploying A Text Solution – SPLICE Software Has You Covered.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JULY 22, 2022

For marketers, maximizing video capabilities is essential to breaking through the noise. Most marketing professionals consider video as one of the most effective and powerful resources to capture customers’ attention, as well as convey complex emotions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Audience 94

Audience ROI Impressions MarTech 94

Martech Series

SEPTEMBER 12, 2022

Welcome to this MarTech Series chat, Curt, tell us about your journey through the B2B tech market and more about your time at Sharethrough…. Marketing Technology News: MarTech Interview With Konrad Feldman, CEO at Quantcast. How in your view will adtech as a segment evolve to meet changing market needs and conditions?

MarTech 91

MarTech Cookies Native Advertising Ad Exchange 91

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. For a specific niche with a small target audience, such ads are usually not recommended. Marketing Technology News: Data Privacy Implications for Online Advertisers. The problem is solved with native ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing 99

Marketing Impressions MarTech Conversion 99

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences. Multichannel. Omnichannel. Omnipresent. location or time of day).

Marketing 109

Marketing Click Through Rate Impressions Conversion 109

Martech Series

SEPTEMBER 19, 2022

Marketing Technology News: Playvox and Squaretalk Partner to Optimize Customer Experience. ” Fermat helps brands easily embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience. Starting today, Fermat is available to any brand on Shopify.

Audience 87

Audience Ad Tech Impressions MarTech 87

Martech

APRIL 28, 2022

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. ” Part of the modern marketer’s responsibility is to reduce the number of impersonal touches prospects face. . Work to bring offline audiences online.

Marketing 110

Marketing Machine Learning MarTech Audience 110

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

Martech Series

DECEMBER 1, 2022

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels. 64% YoY increase in ad impressions served to online shoppers. .

Marketing 92

Marketing Retail MarTech Impressions 92

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing? Solutions to customers’ problems.

Marketing 126

Marketing Manufacturing Audience ROI 126

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Martech Series

NOVEMBER 22, 2022

GEORA is a marketing platform that uses beacon technology to send time-sensitive content to a target audience at specific locations. GEORA, a proximity marketing company, has announced its prelaunch and is now open to early subscriptions for free. Marketing Technology News: Building Brand Loyalty: Transparency in Marketing.

Marketing 90

Marketing Affiliates MarTech Impressions 90

Martech

APRIL 12, 2024

Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Advertising 98

Advertising Impressions Media MarTech 98

Martech

JUNE 6, 2023

Generative AI is a high-value, additive capability for marketing, not a replacement for talent. The elimination of marketing roles and jobs is reactionary. Proving the point: 81% of marketing leaders say gen AI won’t reduce team size, according to a May 2023 Norwest Ventures generative AI survey of marketers.

Marketing 95

Marketing Machine Learning SEO MarTech 95

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. It should be the lifeblood of martech.

MarTech 100

MarTech Healthcare Retargeting Audience 100

Martech

FEBRUARY 8, 2024

The guidelines should help marketers and advertisers quantify delivery of ads and gauge performance. “The augmented reality advertising market is projected to generate $1.2 The guidelines consitute a substantial discussion of metrics, including: Impressions. User attribution and audience. Why we care. Viewability.

Viewability 98

Viewability MarTech Impressions Advertising 98

Martech Series

JANUARY 12, 2023

Public Company Marketer Brings Expertise in High-Growth Technology to FLYR. FLYR Labs , the pioneer of The Revenue Operating System, announced the appointment of Kelley Michalik as its new Chief Marketing Officer (CMO), reporting to founder and CEO Alex Mans. Marketing Technology News: VideoAmp and Warner Bros.

Marketing 81

Marketing Impressions Communications MarTech 81

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Marketing 112

Marketing eCommerce Retail MarTech 112

Martech Series

JUNE 29, 2022

Partnership allows brand marketers direct access to the TikTok Creator Marketplace, including first-party data and analytics for seamless end-to-end management and measurement within the Mavrck platform. Marketing Technology News: Cavai Appoints Mats Persson as CEO. And brands have taken notice.

Marketing 88

Marketing MarTech Impressions Communications 88

Martech Series

AUGUST 2, 2022

The partnership will grant advertisers of all sizes and across all industries in select markets in Europe * and Central Asia ** access to Reddit’s global advertising opportunities, enabling advertisers to reach Reddit users in their local markets and beyond.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech

JANUARY 27, 2023

Many marketers told me they were busier than ever. 3 directional changes to grow your email program Naturally, every marketer’s goals will be unique. We have different audiences, challenges, resources and goals. Successful email marketers believe in the sanctity of permission. We made it to 2023!

Marketing 134

Marketing MarTech Food Audience 134

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 97

Affiliates Marketing CPA ROI 97

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Top challenges marketers face in 2022. Canada, India, and the UK.

Marketing 100

Marketing Impressions Conversion MarTech 100

Martech Series

JULY 5, 2022

Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues the roll out of its enhanced Nielsen Identity System for Digital Ad Ratings. Marketing Technology News: Sensor Tower Grows Executive Leadership as It Scales for the Next Era in Digital Intelligence.

Marketing 82

Marketing MarTech Cookies Impressions 82

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.

Ad Targeting 114

Ad Targeting Demand Side Platform Impressions Audience 114

Martech

FEBRUARY 8, 2023

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

Marketing 100

Marketing AutoMobile Impressions MarTech 100