Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. Marketing Technology News: REAL Messenger Welcomes New Chief Data Officer Kamal Shaik.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. Marketing Technology News: Screena Releases the 1ST Movie Set in the Sandbox, Announces Its Plan to Build a Metaverse….

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Marketing 140

Marketing Brand Awareness Viewability Audience 140

Ad Monsters

DECEMBER 12, 2023

The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. What Is PAAPI (Protected Audience API)? The Protected Audience API (PAAPI) is the most critical component of the privacy sandbox for audience addressability.

Audience 52

Audience Header Bidding Cookies Impressions 52

Martech Series

OCTOBER 13, 2022

Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.

Audience 80

Audience Healthcare Machine Learning Advertising 80

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 125

Cookies Marketing Retargeting CPC 125

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Marketing 127

Marketing Audience Media ROI 127

MNTN

MAY 23, 2022

As the TV industry becomes increasingly fragmented, it looks like linear advertisers are having trouble reaching the entirety of TV audiences. According to the report, that 55% of linear audiences saw an average of 144 linear ads per day, while the other 45% saw only 11 ads per day. contact-form-7].

Audience 96

Audience Impressions Advertising Marketing 96

Ad Rants

OCTOBER 24, 2022

That's why video is such an important tool for B2B marketers. For example, using video in your email marketing can result in a 300% boost in click-through rates. A great B2B video hooks the viewer and leaves a lasting impression. Use Video in Email Marketing. They have businesses to run! Text-based content can't do that.

Marketing 233

Marketing Click Through Rate Conversion eCommerce 233

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 132

Marketing Audience Click Through Rate Conversion 132

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable. scan to add to cart”).

Audience 54

Audience Marketing Video Ads Entertainment 54

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Inboxes are overflowing and attention spans are shrinking.

Marketing 132

Marketing Communications MarTech Audience 132

Smarty Ads

JANUARY 11, 2023

What's best — a broad marketing strategy or narrow marketing? With the advent of programmatic advertising, many marketers and media buyers resolved the major advertising issue — serving irrelevant impressions to the wrong audience.

Audience 52

Audience Impressions Media Advertising 52

The Ad Tech Blog

APRIL 15, 2024

This fusion is changing the nature of public space advertising and reshaping how businesses connect with their audiences. These platforms allow for real-time content updates, making it possible to serve ads that are relevant to the time of day, the audience present, or even current weather conditions.

Advertising 130

Advertising ROI Impressions Audience 130

Martech

FEBRUARY 8, 2024

Data has fueled digital marketing for many years. As marketing has evolved, the amount of data we have access to and the importance of using it correctly continues to grow. Building strong data foundations Recently, we have seen some revolutionary new technologies introduced to digital marketing.

Marketing 117

Marketing Finance Cookies Impressions 117

Rob Campbell

FEBRUARY 2, 2023

OK, so it was only 3 days, but I’m still impressed. But seeing my cat in real time while being so far away, surrounded by nothingness is not even the most impressive bit. And for people who don’t know what the hell I’m trying to say, it’s this: Listen to your audience more than your ego. Or Birkenstocks.

Audience 81

Audience Impressions Food Marketing 81

Martech Series

JULY 22, 2022

For marketers, maximizing video capabilities is essential to breaking through the noise. Most marketing professionals consider video as one of the most effective and powerful resources to capture customers’ attention, as well as convey complex emotions. Marketing Technology News: MarTech Interview with Douglas Thede, CEO at Lytho.

Audience 94

Audience ROI Impressions MarTech 94

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 49

Audience Brand Lift Impressions Manufacturing 49

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising? How Does B2B Programmatic Advertising Work?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. Marketing Technology News: Deploying A Text Solution – SPLICE Software Has You Covered.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

DECEMBER 28, 2022

Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. For a specific niche with a small target audience, such ads are usually not recommended. Marketing Technology News: Data Privacy Implications for Online Advertisers. The problem is solved with native ads.

Native Advertising 125

Native Advertising Marketing Banner Audience 125

Digital Remedy

JANUARY 12, 2024

In today’s ever-evolving digital landscape, effective marketing strategies demand innovation and precision. YouTube TV advertising has emerged as a game-changing platform, offering businesses unparalleled opportunities to connect with their target audience. What Is YouTube TV? people in 2023—bringing the platform to a whopping 6.3m

Advertising 105

Advertising Marketing Click Through Rate Conversion Rate 105

Martech

MAY 8, 2024

“Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech. This means that the Curb audience is engaged on multiple channels throughout their ride, and reachable on mobile before the ride and after. Mobile ads. Image: Curb.

Geo targeting 112

Geo targeting Advertising Click Through Rate Mobile Ads 112

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 116

Advertising Marketing Ad Exchange Retail 116

Basis

JANUARY 26, 2024

What Should Marketers Start Doing In The New Year To Improve The “Health” Of Their Campaigns? Page Kelley: Now that Google has started phasing out third-party cookies from users’ internet browsers, marketers should start to test and understand new cookie-proof ad targeting tactics to gain an understanding of their performance.

Advertising 77

Advertising Marketing Cookies Impressions 77

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. Continue reading this article on digiday.com.

Audience 56

Audience Impressions Communications Conversion 56

Digiday

OCTOBER 26, 2022

Implementing a successful strategy takes a fusion of longstanding marketing functions, including PR, branding and SEO. Google has become a new kind of business card, and page 1 results are often the first impression. An effective ORM strategy will generally consist of a combination of PR, branding, marketing and SEO practices.

Impressions 73

Impressions SEO Media Conversion 73

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences. Multichannel. Omnichannel. Omnipresent. location or time of day).

Marketing 119

Marketing Click Through Rate Impressions Conversion 119

More About Advertising

APRIL 2, 2024

KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.

Media 105

Media Entertainment Impressions Agency 105

Digiday

NOVEMBER 8, 2023

In a crowded marketing landscape, brands today are making an effort to appear more authentically in culture rather than intrusively appearing around it. Brands like Mars Wrigley’s 5 Gum and General Mills are hoping their investments in music marketing will help. Last month, 5 Gum hired rapper J.I.D That collaboration led to 5.5

Marketing 91

Marketing Impressions Audience Media 91

MNTN

JANUARY 3, 2023

Almost everyone is a TV fan, including B2B audiences. With the rise of streaming, not only are more people cutting the cord to start streaming, but these audiences are now highly targetable through the digital roots of the new TV environment. Why Audiences are Essential for B2B Advertisers.

Audience 52

Audience A/B Testing Retargeting Impressions 52

AdvertiseMint

JANUARY 23, 2024

Facebook marketing vs Instagram marketing: which is best for marketing your brand? Facebook and Instagram offer unique opportunities and challenges for brands looking to connect with their audience. This blog post will guide you through the key differences between Facebook and Instagram marketing.

Marketing 52

Marketing Audience Impressions Video Ads 52

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing 108

Marketing Impressions MarTech Conversion 108

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Get the daily newsletter digital marketers rely on.

Affiliates 101

Affiliates Marketing CPA ROI 101

Martech Series

SEPTEMBER 19, 2022

Marketing Technology News: Playvox and Squaretalk Partner to Optimize Customer Experience. ” Fermat helps brands easily embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience. Starting today, Fermat is available to any brand on Shopify.

Audience 87

Audience Ad Tech Impressions MarTech 87

Martech Series

JUNE 24, 2022

Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well. What is B2B video marketing? Solutions to customers’ problems.

Marketing 126

Marketing Manufacturing Audience ROI 126