Martech

OCTOBER 14, 2024

It seems like a no-brainer solution, but companies that do this consistently are actively excluding specific audiences from being able to interact with the message — to view it, to act on it, to convert and provide value from it. ” As I said in an earlier MarTech article, image-only emails can get you sent to email jail.

Audience 129

Audience Impressions MarTech eCommerce 129

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Martech Series

JUNE 10, 2025

Awin’s presence in Mexico strengthens its global footprint and enables it to meet the rising demand for affiliate and partner marketing across the Americas Global affiliate marketing platform Awin announces its expansion into Mexico, empowering its partners to scale their businesses with new audiences and local partnerships.

Affiliates 76

Affiliates Audience ROI eCommerce 76

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. CLV by segment identifies high-value audiences. Used consistently, GA4 is a reliable tool for improving acquisition, engagement and retentionsupporting evidence-based decisions across your ecommerce strategy. Funnel analysis pinpoints where conversions are lost.

eCommerce 65

eCommerce Conversion Rate CPA Conversion 65

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. Before I discuss each in more detail, a reminder is that automations work best with — and often depend on — audience segmentation and personalization. Where to buy.”

eCommerce 121

eCommerce Audience Retail Marketing 121

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 122

eCommerce Retail Electronics MarTech 122

Martech

SEPTEMBER 27, 2024

ROAS: A too-good-to-be-true KPI ROAS is essential for performance-driven marketers, especially in direct-to-consumer (DTC) and ecommerce , where linking ad spend to revenue is key. It ensures your ads appear in contexts that prevent harm and actively resonate with your brand values and target audience. Processing.

Media 127

Media Advertising Conversion Rate Machine Learning 127

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. Not only can it provide access to new audiences, but it is yet another push for standardizing measurement in retail media networks. It could be a boon for advertisers, too. Email: Business email address Sign me up!

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

JULY 23, 2024

“Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So The latest figure I saw was something like 347,000,000,000 emails sent a day,” Cynthia Price, SVP of Marketing at Litmus, told Martech.

MarTech 122

MarTech eCommerce Marketing Audience 122

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. ” Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. .”

eCommerce 105

eCommerce Agency SEO Conversion 105

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech Series

JULY 29, 2022

Leading eCommerce suite provider helps businesses recognize when it’s time to upgrade to a new eCommerce solution. Los Angeles, CA: Whether it is the lack of features, customization, or integration capabilities, Dynamicweb is providing businesses with the knowledge to know when it’s time to explore new eCommerce solutions.

eCommerce 97

eCommerce Education MarTech Audience 97

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. This process enriches your understanding of customers who complete conversions, giving you a more complete view of your audience.

Cookies 125

Cookies Data Management Platform Machine Learning Conversion 125

Martech

JUNE 27, 2024

Now, here are this week’s AI-powered martech solutions, enhancements and releases. Bloomreach’s Loomi AI ecommerce platform has seven new features. Baresquare’s Tywin is an autonomous ecommerce AI agent. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 98

MarTech eCommerce CPM Banner 98

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. The post 3 ways to use predictive analytics to make better decisions appeared first on MarTech. Processing.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

OCTOBER 14, 2024

As remote work grows and ecommerce breaks down global barriers, a consumer’s location has less impact on their brand preferences or buying habits. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights. There are no empty promises or quick fixes.

Audience 127

Audience eCommerce Marketing Education 127

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. Zmags rebrands as Fastr and launches FastrAI that streamlines ecommerce experience creation in support of multivariate experimentation and fast iteration. Get MarTech! Look for them to move center stage soon. In your inbox.

MarTech 120

MarTech eCommerce SEO Impressions 120

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons. Processing.

Marketing 104

Marketing eCommerce Machine Learning Conversion 104

Martech

AUGUST 30, 2024

This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Using Advantage+ shopping campaigns replaces much of the work for segmentation, according to Yingying Kuang, VP of growth and ecommerce at Kitsch. Why we care. Processing.

Fashion 109

Fashion Retail eCommerce Audience 109

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 98

Audience Conversion Rate eCommerce MarTech 98

Martech

JANUARY 22, 2025

At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. 26x greater return than Foodpanda’s typical audience ROAS. The results were remarkable: 1.5x

Retail 109

Retail Food Cookies Banner 109

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. Marketing Technology News: MarTech Interview with Reeve Collins, Co-Founder at SmartMedia Technologies (SMT).

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. It also was a firm message to brands that it’s not just viewership that’s growing; audiences are showing a clear preference for brands that sponsor women’s sports.” Are you getting the most from your stack?

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. It requires upfront investment in brand and audience analysis, plus a robust messaging overhaul. Email: See terms.

Education 110

Education Clickbait Communications Audience 110

Martech Series

JANUARY 24, 2023

The report includes valuable information for ecommerce leaders regarding site navigation features, shopper behavior around recommendations, and devices used to browse and buy. Ecommerce leaders have to prioritize technologies that accelerate relevancy to support product discovery, enhance the shopper experience, and drive sales.”

eCommerce 98

eCommerce Retail Impressions MarTech 98

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 121

MarTech Communications Machine Learning Conversion Rate 121

Martech

NOVEMBER 4, 2024

Retailer audiences offer valuable data for acquiring new customers. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! The post 3 tips for cutting through the DTC noise with marketing data appeared first on MarTech. Processing.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

Martech

MAY 18, 2023

Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week. NetElixir’s audience intelligence platform LXRInsights now has an AI-powered content generator that can create ad copy and product descriptions. Get MarTech!

MarTech 107

MarTech Machine Learning eCommerce Communications 107

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users. Marketing Technology News: MarTech Interview With John McClung, Group Director at AdQuick.

Audience 98

Audience Native Advertising eCommerce MarTech 98

Martech

APRIL 4, 2025

This data can help identify audience segments and the channels that generate the most qualified users, or those who intend to purchase or complete specific actions on the site. Use specific filters or facets on ecommerce product pages. What are events in GA4? In GA4, everything revolves around events. Accept a cookie consent banner.

eCommerce 80

eCommerce Conversion Banner Audience 80

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 97

Audience eCommerce Retail Entertainment 97

Martech Series

JUNE 23, 2022

Welcome to this MarTech Series chat, Jerry, tell us about yourself and what inspired Firework? That idea is what ultimately inspired Vincent Yang and I to co-found Firework in 2017 – to help organizations forge more authentic, human connections with their audiences through the language of video.

MarTech 97

MarTech eCommerce Shipping Conversion 97

Martech

SEPTEMBER 12, 2023

As with any design change, success depends on many things, including the quirks of your own audience. 1 above), I would test it against a different design to learn whether it could influence my brand’s audience. Get MarTech! Although I love the pyramid design I showed you in the Snowe email (example No. In your inbox.

eCommerce 129

eCommerce Conversion MarTech Audience 129

Martech

NOVEMBER 11, 2024

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Engage every customer touchpoint It’s crucial to engage your audience across multiple channels — email, SMS, WhatsApp, social media or push notifications.

Audience 116

Audience Conversion MarTech Marketing 116

Martech Series

JULY 6, 2022

Debjani Deb, CEO at ZineOne chats about the inception of ZineOne and thriving in an evolving martech ecosystem in this quick catch-up: _. Welcome to this 2022 MarTech Series chat, Debjani, we’d love to hear more about your B2B journey and more about being CEO at ZineOne…what’s a day at work like?

MarTech 98

MarTech Machine Learning eCommerce Conversion 98

Martech

JUNE 2, 2025

Investment in martech to improve personalization is the core of many CX and digital transformation strategies. Dig deeper: Half of ecommerce brands lack the support to scale personalization effectively What does it cost to deliver one personalized email? for those with a lower emphasis on personalization.

MarTech 75

MarTech ROI Conversion Rate eCommerce 75

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. Marketing Technology News: MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus.

MarTech 111

MarTech Retail Entertainment eCommerce 111