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PR “Contributing to 74% of New B2B Business Leads” According to UK Study

Martech Series

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Nurturing sales conversations (54%). Generating brand awareness (54%).

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How to Bridge the Consumer Closeness Gap to Drive Growth

Martech Series

Using social intelligence and advanced analytics technologies the brand team was able to tap into online consumer conversations across social, blogs, forums, and news sites to understand “path to party.” The spirits company learned that its audience associated its brand with “post-game” events or during “late nights.”

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Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Martech Series

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

With the many platforms and apps, it can take time to understand where your audience spends time online. Therefore, companies must collect and analyze data from all sources — digital, social media and audience analytics. Audience analytics is more research-based versus performance-based and happens before a campaign launches.

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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Now he sees things you don’t.

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CEOs who are social will be the next new thing

Fuel Lines

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Ken and I continued the conversation on the impact social media has made upon the advertising industry and business.

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10 Top of Funnel Marketing Strategies to Increase Awareness

MNTN

If you’re focused on awareness funnel marketing, you can employ the following strategies to spread the word about your brand and capture new audiences. Influencer Marketing Influencers build their brands on creating a trusting relationship with audiences, and people tend to value their recommendations.