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Magnolia Bakery Wants To Send Your Mom Banana Pudding

Adweek

At one of the many Jacob's Pickles locations, I sat down Magnolia Bakery's vp of Public Relations in the West Village of NYC to talk about their newest partnership. My conversation with her felt as warm and. Sara Gramling has been leading PR and partnerships at Magnolia Bakery for an almost unheard of 11 years.

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PR “Contributing to 74% of New B2B Business Leads” According to UK Study

Martech Series

Senior B2B marketers report that public relations (PR) contributes to or is responsible for 74% of all new business opportunities, according to an independent study – “ B2B PR for Growth ” – commissioned by Champion Communications. Nurturing sales conversations (54%). Generating brand awareness (54%).

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How to Bridge the Consumer Closeness Gap to Drive Growth

Martech Series

Using social intelligence and advanced analytics technologies the brand team was able to tap into online consumer conversations across social, blogs, forums, and news sites to understand “path to party.” Public relations and communications.

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Stagwell Revs Up for SXSW 2023 to Explore Brand Fandom, Generative AI, Immersive Experiences and More

Martech Series

“From the unifying power of sports and brand fandom to the next frontiers of AR and AI, Stagwell is headed to Austin to help drive – and learn from – the conversations that are top-of-mind right now for marketers, technologists, entrepreneurs and business leaders alike.”

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Owners Need to Be Social for Ad Agency New Business

Fuel Lines

“Just as having a company website has become standard operating procedure over the past two decades, utilizing social media channels has now become an increasingly essential platform for companies to communicate their messages to the general public and other audiences.” Andy Polansky, CEO of global public relations firm Weber Shandwick.

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CEOs who are social will be the next new thing

Fuel Lines

Ken and I continued the conversation on the impact social media has made upon the advertising industry and business. Andy Polansky , CEO of global public relations firm Weber Shandwick. The next day, Ken emailed me the cartoon above and thought I would share it with you.

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Top 3 priorities for your 2023 B2B marketing strategy

Martech

Let’s say clicks or conversions are trending down, a closer look at the data will help you identify and address the issue quickly, enabling you to adjust your campaigns accordingly. Then, the data can provide actionable insights such as top media affinities, social channel preferences, attitudes and behaviors and conversational trends.

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