Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Focus on metrics that reflect performance and signal opportunity: Conversion rate and average order value show purchasing trends by product and channel. These show how users engage and where they disengageoften before conversion rates decline. Add-to-cart actions.

eCommerce 65

eCommerce Conversion Rate CPA Conversion 65

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

Cookies 125

Cookies Data Management Platform Machine Learning Conversion 125

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. These features help marketers maximize their output and better engage with their audience. “Are you working overtime?” “So you’re not going home?”

MarTech 112

MarTech Retail Manufacturing Conversion 112

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging.

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

PubMatic

NOVEMBER 13, 2024

billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take a deeper dive into the challenges and key solutions that commerce media networks must adopt to thrive in this moment of tremendous opportunity. With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

Ad Rants

AUGUST 2, 2022

Ecommerce and web development are two essential aspects of any business today. Ecommerce is vital for businesses for several reasons; here are a few of the significant benefits e-commerce can provide: It provides Convenience. Ecommerce provides customers the convenience of shopping for what they want when they want it.

eCommerce 130

eCommerce Audience Communications SEO 130

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech

JANUARY 9, 2025

This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. Amazons new Retail Ad Service is bringing retail media networks available to everyone.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech Series

JULY 18, 2022

WPP announces that it is acquiring Corebiz, a leading Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region. The company will strengthen WPP’s digital commerce capabilities in Latin America as a part of the VMLY&R COMMERCE global network.

eCommerce 105

eCommerce Agency SEO Conversion 105

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 129

Conversion Marketing Conversion Rate Audience 129

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. For example, it might reveal that a specific audience segment converts better to video content posted on Thursday afternoons.

Marketing 104

Marketing eCommerce Machine Learning Conversion 104

Martech

JUNE 11, 2025

Outdated success metrics force us to double down on tactics like paid advertising or AI-crafted content that do not differentiate our brand and products and propel our product message toward the wrong audiences. that most B2B lead generation has been like a quick handshake rather than a conversation over coffee.

Education 110

Education Clickbait Communications Audience 110

Martech

APRIL 4, 2025

This data can help identify audience segments and the channels that generate the most qualified users, or those who intend to purchase or complete specific actions on the site. Key events tell Google Analytics to treat the event as a conversion. Use specific filters or facets on ecommerce product pages. What are events in GA4?

eCommerce 80

eCommerce Conversion Banner Audience 80

Martech

APRIL 17, 2025

Here is this weeks roundup of AI-powered martech news and releases: NLX released Touchpoint, a multimodal conversational interface. This product integrates chat, voice, images and video into a single AI-powered conversational experience for users. This integration aims to provide conversational experiences on the WhatsApp platform.

MarTech 108

MarTech Conversion eCommerce Audience 108

Martech

OCTOBER 14, 2024

As remote work grows and ecommerce breaks down global barriers, a consumer’s location has less impact on their brand preferences or buying habits. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights. There are no empty promises or quick fixes.

Audience 127

Audience eCommerce Marketing Education 127

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 122

Conversion Marketing Communications MarTech 122

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Ad Monsters

FEBRUARY 20, 2025

RTBDAY 25 highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. From AIs growing influence on media buying to ecommerce flexing its muscle and the ongoing game of measurement musical chairs, the event underscored how collaboration is no longer a nice-to-have but a necessity.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. 9 Strategies We Used to Double E-commerce Conversion Volume (with a 3X+ ROAS). and scale sales by 1.7X

Food 105

Food eCommerce Retargeting Conversion 105

Martech Series

NOVEMBER 18, 2022

The extensive volumes of data generated by ecommerce loyalty programs offer an opportunity to leverage digital transformation as a powerful tool for creating new pathways to profitability. The post Why Your Ecommerce Loyalty Program Needs a Data-Driven Overhaul appeared first on MarTech Series.

eCommerce 111

eCommerce Retail ROI Brand Awareness 111

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Import Audiences from Klaviyo: Seamlessly import customer segments from email or SMS marketing and enrich them with real-time behavior data for better targeting.

Audience 98

Audience Conversion Rate eCommerce MarTech 98

Martech

NOVEMBER 4, 2024

Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Retailer audiences offer valuable data for acquiring new customers. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! Processing.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

Martech

JANUARY 22, 2025

A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. “Their low cost per acquisition indicates that they found the right audience.”

Retail 109

Retail Food Cookies Banner 109

Single Grain

NOVEMBER 9, 2022

Keep reading to learn the steps you can take to implement a simple ecommerce SEO strategy for your product pages – and watch your traffic and sales skyrocket! A 15-Point Product Page Ecommerce SEO Checklist. Ecommerce SEO is simply search engine optimization done for online retail businesses, particularly for individual product pages.

SEO 115

SEO eCommerce Click Through Rate Conversion Rate 115

Martech Series

JANUARY 24, 2023

The report includes valuable information for ecommerce leaders regarding site navigation features, shopper behavior around recommendations, and devices used to browse and buy. The search bar is a key driver for conversions and brand affinity. regarding their online shopping habits.

eCommerce 98

eCommerce Retail Impressions MarTech 98

AdvertiseMint

JANUARY 13, 2025

Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. By enabling direct purchases from videos, VSAs increase conversion rates effectively.

Conversion Rate 52

Conversion Rate eCommerce Conversion Brand Awareness 52

Ad Rants

OCTOBER 24, 2022

And, landing page videos can increase conversions by 130%. How can you use videos to increase conversions and get more leads in your next B2B marketing campaign? But now, millennials comprise most of a B2B marketer's audience. Landing page videos play a huge role in boosting conversions and engagement.

Marketing 243

Marketing Click Through Rate Conversion eCommerce 243

Martech

JANUARY 13, 2025

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. An often-cited study shows that even a one-second delay can result in a 7% reduction in conversions. It includes a one-click WebP conversion tool, making it easy to adopt modern image formats.

SEO 121

SEO Conversion Banner eCommerce 121

Single Grain

AUGUST 21, 2023

Ever feel like your ecommerce campaign is treading water, barely keeping its head above the waves of competition? It’s disheartening when your sales plateau or when that surge in conversions seems like it’s always just out of reach. Conversion rates are 1.8X Then let’s get started!

eCommerce 52

eCommerce Conversion Marketing Conversion Rate 52

Martech

SEPTEMBER 12, 2023

But your email design can amplify your copywriting to encourage conversion. Remember first that an email’s job is not to deliver the conversion within the email. They can inspire you to start thinking about redesigning your templates to make them more conversion-centered and persuasive. 5, the von Restorff effect.

eCommerce 129

eCommerce Conversion MarTech Audience 129

Martech

JULY 24, 2024

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. It also was a firm message to brands that it’s not just viewership that’s growing; audiences are showing a clear preference for brands that sponsor women’s sports.”

Marketing 117

Marketing Pop-Up Fashion Entertainment 117

Martech

NOVEMBER 11, 2024

Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. Engage every customer touchpoint It’s crucial to engage your audience across multiple channels — email, SMS, WhatsApp, social media or push notifications.

Audience 116

Audience Conversion MarTech Marketing 116

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. Tailoring reports to their audience is also essential. Start by answering a few key questions, such as: Who is the target audience?

CPA 109

CPA eCommerce Audience Conversion 109

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Conversion rates: Prioritize automations linked to revenue.

Click Through Rate 111

Click Through Rate Non-Profit Impressions Conversion Rate 111

Digital Remedy

APRIL 10, 2025

With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. Reaching Fragmented Audiences Across Screens With consumers streaming across Smart TVs, laptops, and mobile devices, traditional TV ads no longer guarantee reach.

Advertising 66

Advertising Brand Awareness Conversion Audience 66

Ad Beat

JULY 3, 2024

So it’s no surprise that starting an ecommerce business consistently ranks as one of America’s most popular side hustles : Of course, to start an ecommerce business , you first need a website. Surely that’s when people are thinking about opening an ecommerce store? Creatives Standard Trust us: we look at a lot of display ads.

eCommerce 77

eCommerce Display Advertising Video Ads Native Advertising 77