article thumbnail

Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness

Digiday

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

article thumbnail

Location, Location, Location: The Importance Of Billboard Placement

Ad Rants

Remember, the more eyes that land on your billboard, the better the chances of creating brand awareness or enticing potential customers. Target Audience While it's important to have your billboard visible to as many people as possible, you also need to ensure that the right people see it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Broadband Marketers Grow Campaign Engagement by 65 Percent and Reach New Audiences With Revolutionary Acquisition Capabilities in Calix Marketing Cloud Plus

Martech Series

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

article thumbnail

In 2023, the retail media story is bigger than just CPG brands

Digiday

Less than 5% work in the technology, consumer electronics or services industries. This includes advertisers in consumer electronics (92%), apparel and footwear (76%) and other specialty retail (75%). These brands have their own data sets, etc.,

Retail 52
article thumbnail

ChainGuardians Commits One Million Dollars to Fund Entrepreneurial Efforts in the Web3 Metaverse

Martech Series

In the future, ChainGuardians will also launch a new $100,000 grant opportunity in a different business sector, such as wine and spirits, toys, electronics and music. Marketing Technology News: MarTech Interview with Kevin Wang, SVP of Product at Braze.

article thumbnail

Programmatic Advertising: What Is It and How Does It Work?

MNTN

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

article thumbnail

Point Pickup Selects InMobi Commerce to Power Ad Monetization Across Grocery Partners

Martech Series

“Retail media has the chance deliver consumer experiences that power full-funnel, AI-supported marketing, giving brands the opportunity to foster trust and connection with their audiences in an intimate environment,” says Abhay Singhal, Co-Founder of InMobi Group and CEO of InMobi Ads.

Retail 84