MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Ad Monsters

APRIL 8, 2024

So, if you’re an advertiser, what should you do next? Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies advertisers can implement now to prepare for third-party cookie deprecation. Soon, many solutions advertisers take for granted won’t be feasible.

Cookies 104

Cookies Ad Tech Advertising Media 104

Ad Monsters

MAY 9, 2024

The cybercriminal community is applying the latest technologies to test new and more effective ways to siphon money from advertisers’ budgets. Advertisers place ads to build up their audience or customer base, and they are increasingly using mobile devices to access the Internet. The reason for this is simple.

Ad Exchange 98

Ad Exchange Machine Learning Ad Tech Impressions 98

Digiday

MARCH 27, 2024

Some marketers are testing more retail media networks and betting on said networks as Google crumbles Chrome’s third-party cookie and first-party data becomes that much more valuable. The other 10% of its retail media spend is dedicated to additional testing with retail media networks (either new or those that have evolved capabilities).

Retail 75

Retail Media Cookies Marketing 75

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? With a lack of performance capabilities, it’s more difficult for advertisers to measure the true impact of their ads.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

MNTN

MARCH 29, 2024

In the grand scheme of things — and by “things,” we mean “TV advertising” — it’s fairly easy for retailers to generate brand awareness. As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom!

Retail 52

Retail Conversion Rate Advertising Retargeting 52

YieldBird

DECEMBER 14, 2023

In this context, green programmatic advertising is becoming more crucial because it is a powerful tool for businesses to communicate their commitment to environmental responsibility. Sustainable Programmatic Deals Right now, the need for green advertising is not driven by regulatory requirements. kilometers, compared to 76.8

Advertising 52

Advertising Rich Media Impressions Audience 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Ad Monsters

APRIL 25, 2024

” It’s also critical that the CMA has sufficient time to review all evidence, including results from industry tests, which the CMA has asked market participants to provide by the end of June. Still, giving publishers and advertisers more time to test post-cookie and privacy-centric solutions is a good thing.

Cookies 100

Cookies Ad Tech A/B Testing CPM 100

The Ad Tech Blog

MAY 1, 2024

Continuous testing and optimization are necessary to refine algorithms and improve ad relevance and effectiveness. Core Concepts Real-time ad personalization is a technique that uses data to tailor advertising content to individuals in real time as they interact with digital platforms.

Machine Learning 130

Machine Learning GDPR Conversion Rate Conversion 130

Martech

AUGUST 29, 2023

Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. Likewise, a video creative test has been deemed ineffective due to low completion rates. This frees up analysts’ time to focus on planning future tests.

Audience 98

Audience A/B Testing Agency Media 98

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B Why is this CTV advertising surge happening? How Connected TV Advertising Works.

Advertising 68

Advertising Retargeting Ad Inventory A/B Testing 68

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. As people watch more CTV content, advertisers have more chances to make an impact.

Marketing 52

Marketing A/B Testing Audience ROI 52

Agility Ads

FEBRUARY 11, 2022

Addressable TV advertising allows specific, segmented television advertisements to be broadcast to more precise viewing audiences. Addressable TV advertising is only in its infancy and is still growing in availability , with the first phase of testing having started in June of 2020.

Advertising 52

Advertising Audience Retargeting Manufacturing 52

PubMatic

DECEMBER 7, 2022

It reminds me of when I used to sell advertising in the early aughts and some of my customers would say, ‘I want to open the newspaper and see my ad.’”. Everybody’s in this process of test and learn for years and years.”. The post 4 Ways CTV Advertising Will Evolve in 2023 appeared first on PubMatic.

Advertising 83

Advertising Cookies Audience Ad Tech 83

Martech

MARCH 7, 2024

It’s been one step forward, two steps back all the way for Google’s Privacy Sandbox, the initiative intended to devise new and privacy-compliant ways for digital advertising to operate on the open internet. GumGum, with its stake in contextual advertising, is one. Remember FLoC ? It was not friendly.

Cookies 124

Cookies GDPR Click Through Rate Advertising 124

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. As programmatic brand advertising has grown so has the complexity for marketers. Introducing Brand Lift Live by Quantcast. Brand Lift Live solves this problem.”.

Brand Lift 84

Brand Lift Advertising Marketing Viewability 84

Basis

NOVEMBER 7, 2023

Political advertising is a unique beast. And with so many political (and non-political) advertisers looking to grab their share of voice and motivate their audiences to action, having the latest and greatest tips, tactics, insights, and strategies will be essential to ensuring a successful campaign.

Advertising 68

Advertising Education Audience Cookies 68

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) It’s important to start testing and learning about these new tools as soon as possible.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Basis

MARCH 16, 2023

Indeed, the flexibility afforded by programmatic makes it a safer bet in times of uncertainty, as advertisers can quickly shift budgets and optimize spend toward channels, platforms, or formats that are delivering high returns without the headache of navigating cancellation terms. And, also, really important to measure.

ROI 68

ROI Advertising Brand Awareness Cookies 68

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Digiday

MAY 1, 2023

Amy Leifer, Chief Advertising Sales Officer, DIRECTV Advertising For advertisers, it’s the most wonderful time of the year. New entrants are leading to fragmentation — and opportunities — as brands and advertisers work harder to build unduplicated reach.

Audience 52

Audience Advertising Cookies Marketing 52

Brid.tv

DECEMBER 29, 2023

While video advertising is a successful tool and the current go-to method for online advertising, it does not automatically guarantee success for advertisers. Like with any ad format , to achieve the desired results with video ads, advertisers need to know precisely what can impact their campaign.

Video Ads 67

Video Ads A/B Testing Retargeting Conversion Rate 67

VideoWeek

NOVEMBER 21, 2023

While plenty are already sold on the value of TV, some advertisers newer to the space are keen for hard data proving the return on their investment. And even for established TV advertisers, having outcome data to show to the finance department makes it easier to justify investment in TV. Follow VideoWeek on Twitter and LinkedIn.

Brand Lift 52

Brand Lift Impressions Finance Advertising 52

MNTN

AUGUST 23, 2022

What is addressable TV advertising, and how does it work? It removes the guesswork that was endemic to advertising in the past, in which you hoped that if someone were watching Seinfeld , for example, they’d be interested in your product. Addressable TV Definition. Addressable TV vs. OTT. How Much Does Addressable TV Cost?

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. These interlinked elements hold substantial sway, molding the digital advertising scene and smoothly distributing promotional content across the vast online realm. SmartHub's Features Have No Limits!

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Ad Exchange Ad network CPC CPM 64

Smart-Hub

NOVEMBER 29, 2023

This statistical fact proves the growing importance of connected TV in advertising. This article is here to guide you through the CTV attribution process, as well as to explain the most efficient strategies to follow in order to reach stable advertising income. SmartHub's Features Have No Limits! SmartHub's Features Have No Limits!

Conversion Rate 67

Conversion Rate Conversion Ad Exchange A/B Testing 67

Ad Monsters

JANUARY 23, 2023

In 2023, the continued increase in cord-cutters and the predicted recession will collide to further Connected TV (CTV)’s advertisement potential on advertising-based video-on-demand (AVOD) and free ad-supported streaming TV (FAST) channels. Think: A streaming service for U.S. sitcoms from the 1970s targeting your grandma.

Audience 95

Audience Marketing ROI Conversion 95

Basis

MARCH 20, 2023

Her presentation earlier this month at SXSW 2023 explored a question at the forefront of many advertisers’ minds: Will data privacy kill advertising? Here, Noor offers a framework for what advertising teams can do today to set themselves up for success in a privacy-focused future.

Cookies 82

Cookies Machine Learning Food Audience 82

MNTN

NOVEMBER 13, 2023

But the rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance marketing tool known as Performance TV. Performance TV is a form of television advertising designed for one primary purpose: delivering measurable results.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

Advertising 52

Advertising Brand Awareness Audience Banner 52

Martech Series

NOVEMBER 18, 2022

One can also implement very complex ad settings to precisely target specific groups of users and types of content. Test ad networks. Though this is a global phenomenon, it’s highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Flexible ad types. Monetize content.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Over-the-Top Advertising. What Is Performance Marketing?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? What is it about Facebook advertising that makes it work so astonishingly well?

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52