Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Audience 111

Audience Entertainment MarTech Marketing 111

MNTN

MAY 17, 2024

According to CNN’s CEO and Chairman Mark Thompson, “the idea of finding an audience and building it from platform to platform is—for a certain kind of advertiser—a much deeper relationship than just placing 30-second spots.” It’s similar to a principle smart advertisers employ every day. Your thoughts?

Audience 98

Audience Advertising Media Marketing 98

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Read on to hear announcements from NBCUniversal, Fox, Amazon, Disney, Warner Bros.

Ad Tech 105

Ad Tech Audience Retail eCommerce 105

Digiday

OCTOBER 26, 2022

Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. Will a consumer make a different choice if an advertiser and/or a media partner is not responsible? And were clients asking for this?

Media 62

Media Advertising Conversion Audience 62

Digiday

APRIL 19, 2023

Snapchat has needed to catch a break among advertisers for a pretty long time, and Wednesday’s annual Snap Partner Summit, held at the Barker Hangar in Santa Monica, California, was its opportunity to reset the narrative. Snap did tease a new feature, AR Mirrors, which will allow users to virtually try on products.

Advertising 78

Advertising Entertainment Audience Media 78

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC 87

CPC Marketing Click Through Rate Electronics 87

MNTN

OCTOBER 13, 2023

In the realm of CTV (Connected TV) advertising, a common question customers ask is: “What should my budget be?” It primarily depends on two pivotal factors: creative and audience. Focus on Creative and Audience: These are the cornerstones of your campaign’s performance, no matter what budget you use.

Audience 52

Audience Conversion Rate Conversion Media 52

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. The TV screen wasn’t always the best place for B2B advertisers. Next, select your target audience. Change can be scary.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

MNTN

FEBRUARY 3, 2023

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. A majority of Roku’s revenue comes from their advertising business. The shifting data environment means that advertising companies are looking to offer their clients the best targeting available.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Digiday

OCTOBER 5, 2022

The campaign, “Para Tu Proximo Paso” — which in English is “For your Next Step” — debuted last month and is now running across connected TV, YouTube, social media and out-of-home ads in Miami, Houston and Dallas. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg.

Marketing 60

Marketing Ad Targeting CPM Audience 60

VideoWeek

MARCH 5, 2024

UK publishing group Reach, owner of the Mirror, Daily Star, Daily Express, and a range of local newspapers, reported a 5.4 The drop in digital revenues came down to two major factors according to Reach: a fall in traffic, and lower yield from programmatic advertising. But there’s also been a general fall in news consumption.

Cookies 52

Cookies Advertising Audience Media 52

Digiday

MAY 29, 2022

Cannabis consumers actually mirror just about every other CPG consumer group out there. Reaching new audiences is the holy grail for any marketer and the data shows that cannabis consumers are uniquely valuable to mainstream brands who want to reach those early adopters and more adventurous consumers.”.

Media 66

Media Pharmaceuticals Advertising Marketing 66

AdvertiseMint

FEBRUARY 1, 2024

The right strategy can make all the difference in reaching your target audience and maximizing the impact of your Facebook ad campaign. Inadequate audience targeting. Ad fatigue How To Optimize Your Facebook Advertising Campaigns Understanding how to effectively optimize Facebook ads can help you boost your conversions.

A/B Testing 52

A/B Testing Retargeting Audience CPC 52

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. With CTV, advertisers can accurately reach their audience. Setup as Simple as Social. Connected TV Addresses the Pitfalls of Linear TV for B2B Businesses.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

Martech

AUGUST 3, 2021

“We can do programmatic advertising,” said Evangelista, “but we have a large sales force that engages in person-to-person sales.” Across the main social media channels, Vevo has a total audience of over 30 million. ” To say Vevo has a presence on YouTube is an understatement. . Moods and Rewind.

Audience 116

Audience Entertainment Advertising MarTech 116

VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. Barb will take a seat on the MRC board of directors, and will work with the organisation in evolving measurement standards for the media and advertising industry.

Media 52

Media Retail Ad Server Ad Inventory 52

VideoWeek

APRIL 12, 2023

For instance Reach – the UK publishing group whose titles include the Mirror, Express and Daily Star – has seen its referrals from Google News Showcase climb from 129,000 in July 2021 (a few months into the programme) to 145 million in January 2023. “Off-site content is just as important as on-site content. .

Audience 98

Audience Conversion Advertising Marketing 98

Digiday

JULY 25, 2022

DAOs] can give journalists a platform to connect more directly with their audience and be supported directly for their work, [however] DAOs are nascent and experimental in nature,” said Kelsie Nabben, a researcher at RMIT University Blockchain Innovation Hub in Melbourne, Australia, who has written for decentralized publishing platform Mirror.XYZ.

Media 61

Media Audience Advertising Agency 61

Digiday

NOVEMBER 2, 2022

TikTok wants brands and marketers to know all about its vibrant gaming community — but exactly how the platform will offer it up to advertisers remains to be seen. We’re an entertainment company; we’re not a social network,” said TikTok head of gaming and global business solutions Assaf Sagy. TikTok’s “Made Me Play It” event on Nov.

Entertainment 69

Entertainment Electronics Audience Conversion 69

AdvertiseMint

AUGUST 10, 2023

Here are some clear advantages: Wide audience reach: TikTok boasts a vast and diverse user base that spans the globe. Businesses can craft engaging, short videos that resonate with their target audience. Cost-effectiveness: TikTok offers cost-effective options for businesses compared to other advertising platforms.

Food 52

Food Fashion Audience Media 52

Digiday

MAY 3, 2023

Snapchat’s latest ad offerings aim to change the platform’s narrative to advertisers. The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. ” This message was abundantly clear throughout Snap’s recent events for advertisers. Which makes sense.

Ad Inventory 65

Ad Inventory Conversion Advertising Video Ads 65

Digiday

DECEMBER 14, 2022

This week’s Media Briefing includes a conversation with The Athletic’s chief commercial officer Sebastian Tomich about how his sales team is pitching advertisers on campaigns amidst a busy sports season. How has the timing of the World Cup helped with the launch of your advertising business? Twitter referrals trend down.

Media 54

Media Advertising Conversion Real Estate 54

VideoWeek

APRIL 5, 2024

The company has also explored ways to determine what the user is doing on their HDMI-connected devices in order to show them relevant advertising, including automatic content recognition (ACR) or fingerprinting/watermarking technology. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech 59

Ad Tech Agency Media Audience 59

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. DCO allows advertisers & publishers to personalize ad content in real-time based on user data, preferences, and contextual information.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Digiday

MARCH 29, 2023

Ann Piper, head of client partnerships, vertical team , Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9

Marketing 57

Marketing Audience Media Advertising 57

VideoWeek

SEPTEMBER 9, 2022

The move is part of a strategy by Meta to scale back Instagram’s shopping features, shifting its e-commerce efforts to measures that drive advertising directly. The social media platform will replace the shopping page with a simplified, more generic shopping feature, known internally as Tab Lite. The Week in Tech.

GDPR 52

GDPR Media Audience Ad Tech 52

InMobi

DECEMBER 6, 2016

Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. The discussions at Stream covered a spectrum of thought-provoking topics such as Artificial Intelligence, Parenting in the Digital Age, Why Hillary lost the Election, The Future of the Advertising Agency and Corporate Transparency.

Verification services 52

Verification services Advertising Viewability Impressions 52

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. AI-enabled characters will allow audiences to guide their own experience and become active participants instead of passive consumers of content. I have been testing many of these tools and the capabilities are impressive! And why not? Super smart!

Marketing 130

Marketing Education Communications Entertainment 130

VideoWeek

DECEMBER 9, 2022

The shopping-focused feature could develop further “social” functionality, Amazon explained, including the options to view trending content and share posts. Reach Launches US Operations for the Mirror, Express, and Irish Star. Twitter to Give Advertisers More Control, Amazon and Apple Resume Spending.

Food 52

Food Ad Tech Media Agency 52

VideoWeek

APRIL 14, 2023

Musk also claimed that most of the advertisers who fled Twitter have returned, and the company could become cash-flow positive this quarter – contrary to last week’s reports that revenues are down 50 percent on October as advertisers continue to stay away. percent, a small rise from its previous prediction of 2.6

Media 98

Media Agency Ad Tech Manufacturing 98

VideoWeek

DECEMBER 16, 2022

Netflix stock dropped by seven percent on Thursday after reports emerged that the business hasn’t been able to deliver the required reach for some of its advertisers. Display advertising revenues were up by 13.9 They can’t deliver. UK publishers’ digital revenues grew by 2.7 percent, and subscription revenues grew by 12.1

Media 98

Media Audience Retail Display Advertising 98

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

Conversion 52

Conversion ROI Audience Cookies 52

Digiday

APRIL 5, 2023

Think of it like Instagram and Pinterest, for a Gen Z-type audience, merged together: the polished photos that you’d find on Instagram, alongside the focus on products and categorization features from Pinterest with a sprinkle of the lifestyle topics including fashion and food that have helped set the platform apart from its peers.

Marketing 71

Marketing Fashion Agency Food 71

Fuel Lines

JUNE 4, 2018

When designing or revising your website, keep this objective and your prospective client audience in mind. Highlight case studies, testimonials, advertising and marketing campaigns. Links to your agency’s social media platforms such as Facebook, LinkedIn and Twitter. A directory of current clients. Agency services.

Agency 248

Agency Affiliates Marketing Audience 248

InMobi

APRIL 11, 2023

“The second one is live streams – a fast-growing trend we are experiencing: live streaming by key opinion leaders (KOLs), social influencers, or even gamers.” That means, if they're looking for female audiences in a particular age group, they must identify and connect with them with the right messaging.

Food 98

Food Electronics Audience Marketing 98

Ad Monsters

JUNE 17, 2022

Morgan’s expertise in strategic marketing, PR, Social Media campaigns, cultural communications, marketing ops, sales enablement, and training are crucial to driving awareness, engagement, and customer journeys resulting in conversion. CEO, Mirror Digital. Sheila Marmon. consumer base – the multicultural market.

Ad Tech 96

Ad Tech Media Real Estate Communications 96