Basis

JANUARY 24, 2024

From Apple’s App Tracking Transparency to consumer privacy demands and resulting regulatory action , digital advertisers have grappled with widespread signal loss in recent years. What are your biggest pieces of advice for health and pharma advertisers as we move towards a cookieless future?

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Digiday

MAY 2, 2024

Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing.

Pharmaceuticals 96

Pharmaceuticals Healthcare Advertising Marketing 96

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 98

Healthcare Impressions Demand Side Platform Pharmaceuticals 98

Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 96

Healthcare Pharmaceuticals Demand Side Platform Marketing 96

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.

Advertising 111

Advertising Pharmaceuticals Food Entertainment 111

Basis

DECEMBER 1, 2023

Further, health and pharma advertising is undergoing some substantial digital shifts: In 2023, the health and pharma industry spent $17.8 billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Ad Monsters

OCTOBER 18, 2022

This time last year, advertisers started taking a closer look at OOH. With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Trust is needed to create long-term relationships and loyalty from the target audience. . in sales result.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

illumin

MARCH 14, 2024

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing.

Pharmaceuticals 97

Pharmaceuticals Healthcare Marketing Conversion 97

Digiday

MAY 29, 2022

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. “We They are obvious targets for CPG brands.

Media 84

Media Advertising Pharmaceuticals Marketing 84

Martech Series

SEPTEMBER 23, 2022

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Chris Paquette a CEO of the Year in its annual Trailblazer Awards. This distinction marks DeepIntent’s seventh win in a PM360 awards program.

Healthcare 98

Healthcare Pharmaceuticals MarTech Audience 98

Ad Monsters

JANUARY 28, 2024

Last year, for Data Privacy Day, fellow privacy lawyer Farah Zaman, pondered whether the recent focus on data privacy in advertising would continue. Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Ad Monsters

MAY 8, 2023

This enables organizations to understand better, reach, and measure the effectiveness of campaigns to specific audiences. This integration will allow healthcare and pharmaceutical companies to improve outcomes across the full lifecycle of patient engagement, especially measurement of outreach effectiveness. MS: The U.S.

Healthcare 98

Healthcare Pharmaceuticals Audience ROI 98

MNTN

MARCH 14, 2024

They’ve got a point — nobody wants the big climax scene in their favorite drama suddenly interrupted by a pharmaceutical commercial. Show creators don’t want their art to suffer anymore than advertisers want their ads to clash with, much less spoil, the content they’re served on. Let’s put this in perspective. And networks?

Pharmaceuticals 105

Pharmaceuticals Advertising Audience Marketing 105

Single Grain

AUGUST 27, 2020

Second, many marketing programs and platforms (and particularly those that serve ads nationally) have outright banned cannabis-related advertisements. But with regulatory concerns and a lack of cooperation from many advertising platforms, cannabis companies are fighting an uphill battle when it comes to attracting new customers.

Marketing 94

Marketing Audience Pop-Up Advertising 94

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 15, 2019

Geotargeting is a marketing tactic that uses geographical locations derived from a user’s IP address to serve city- or neighborhood-specific content or advertisements to them. In general, there are two major ways that advertisers reach the wrong people. On the other hand, you can also go wrong by making your parameters too narrow.

Banner 102

Banner SEO Pharmaceuticals Audience 102

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

VideoWeek

MAY 31, 2023

Agency group Dentsu today downgraded its 2023 ad spend forecast for the second time, expecting “a flat year for advertising” as macroeconomic factors, turbulent financial sectors and the war in Ukraine continue to squeeze spending. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory.

Pharmaceuticals 59

Pharmaceuticals Agency Media Marketing 59

Single Grain

SEPTEMBER 22, 2023

Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. An example might be purchasing a pharmaceutical drug. This model has been widely used in marketing and advertising for over a century. Other products or services will require much more education.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Digiday

MARCH 1, 2023

advertisers. While some publishers are choosing to tap American leadership or establish NYC-based headquarters to make their presences known, others are investing further in the audiences they’ve convened thus far in the U.S. At the end of this fiscal year, direct-sold advertising in the U.S. The British invasion of the U.S.

Media 69

Media Audience Pharmaceuticals Agency 69

InMobi

DECEMBER 9, 2019

These stores are critical not just for dispensing necessary drugs and pharmaceuticals but also for supplying a wide variety of basic household goods. Why bother going to a physical drug store location when you can get both basic necessities and life-altering pharmaceuticals delivered right to your front door?

Pharmaceuticals 52

Pharmaceuticals Ad Exchange Marketing Retail 52

Digital Turbine

JULY 28, 2022

It also knew the fastest way to reach its intended audience of young millennial parents was via mobile. The company reached out to its mobile-savvy target audience of young parents via their smartphones with a compelling mobile ad unit that simulated their shopping experience. The compelling mobile creative had a total reach of 10.8

Education 40

Education Click Through Rate Banner Brand Awareness 40

VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv Samba TV, Admo.tv

Agency 52

Agency Media Audience Cookies 52

VideoWeek

NOVEMBER 10, 2023

Roblox Launches Video Ads Popular video game Roblox this week announced it is testing a new video ad format, as it expands its advertising offering and looks to grow ad revenues for both itself and developers who create games and experiences within Roblox’s platform.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

MAY 19, 2023

“By obtaining leadership positions, we become a must-have partner, enabling strong advertising yields and affiliate commissions with resilience through economic cycles,” the results read. ” Future added that ad revenues performed better in the UK, due to a better mix of video and direct advertising on its UK properties. .

Cookies 52

Cookies Non-Profit Agency Media 52

Single Grain

NOVEMBER 24, 2020

All material should be age-appropriate for the audience and must not have any non-evidence-based, offensive or deceptive claims. million – which claimed that the company “sold laundry detergent, dish soap and a surface cleaner that contained a harsh chemical it pledged to avoid” after running a false advertisement: Product Risks.

Marketing 64

Marketing GDPR Shipping Fashion 64

Lemonads

APRIL 3, 2020

Adapting to Traffic Fluctuations Cause By the Coronavirus At lemonads, we collaborate with affiliates, publishers, and advertisers from all over the world. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.

Affiliates 52

Affiliates Marketing Non-Profit Food 52

Clearcode

MAY 10, 2023

What industries and clients use Decentriq’s data clean room for non-advertising and media purposes? What are some of the use cases of data clean rooms outside of advertising and media? What are the main use cases of the Decentriq data clean room for advertising and media purposes? Juan Baron : Thank you, Michael.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Basis

JUNE 10, 2022

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks.

Agency 94

Agency Media A/B Testing Demand Side Platform 94

VideoWeek

DECEMBER 13, 2024

Advertisers will be able to target their campaigns based on programmes, genre, viewer demographic and device-type, according to the commercial broadcaster. The social video company said advertisers and agencies can compare ad performance on TikTok across all screens, including digital and CTV, using cross-media measurement tool Nielsen ONE.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Basis

AUGUST 17, 2023

Throughout programmatic advertising history, brands have largely entrusted its execution to agencies and trading desks. Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks.

Agency 75

Agency Finance Media A/B Testing 75

Digiday

OCTOBER 19, 2022

In its second quarter financial filing this year, Interpublic Group (IPG) noted that the agency holding company, “experienced growth, driven in our domestic market by growth across all disciplines, most notably in our advertising and media businesses ….” So, needless to say, that goes into our advertising budgets.

Agency 69

Agency Media Retail Entertainment 69

illumin

JULY 5, 2024

The omnipresence of AI is steadily growing in the 2020s, including in advertising. It’s no different in the world of marketing, as AI slowly shapes digital advertising in front of our eyes. Programmatic advertising is a game-changer in the advertising industry. Where does AI fit into programmatic advertising?

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92

Advertising to Baby Boomers

AUGUST 28, 2013

Advertising to Baby Boomers. Youll find all sorts of information about the current trends in advertising and marketing to this unwieldy, diverse demographic. Soon we will have it: 07 January 2013 Tablets Moses and the pharmaceutical industry once had exclusive dibs on this word. 28 August 2013. We Muggles already have this.

Advertising 53

Advertising Pharmaceuticals Banner Education 53

VideoWeek

DECEMBER 6, 2024

In this week’s Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump’s election on TV advertising. Deregulation, lower interest rates, and even the prospect of inflation are all expected to benefit US advertising.

Advertising 52

Advertising Retail Media Pharmaceuticals 52

VideoWeek

JUNE 13, 2025

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1

Media 52

Media Pharmaceuticals Ad Tech Retail 52

VideoWeek

JANUARY 31, 2025

Analytic Edge, a marketing analytics company designated as one of the partners, said the collaboration will help advertisers better understand the interactions between channels and improve their campaign strategies. “It enhances the measurement of reach and frequency for YouTube campaigns, helping advertisers with campaign planning.”

Media 52

Media Healthcare Pharmaceuticals Audience 52