VideoWeek

APRIL 11, 2023

As virtual and augmented reality (VR/AR) usage rises among consumers, advertisers are slow to integrate the technology into their campaigns, marketing research firm Advertiser Perceptions has found. “There’s a lack of general understanding,” says John Bishop, VP, Business Intelligence at Advertiser Perceptions.

Advertising 117

Advertising Brand Awareness Agency Education 117

VideoWeek

APRIL 23, 2024

Market research firm Ipsos this morning announced it will add UK viewing data from YouTube into its online audience measurement platform, Ipsos iris. Ipsos iris reports viewing across uniform demographics, and will provide YouTube measurement across more than 500 audience segments.

Audience 59

Audience Advertising Media Agency 59

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 90

Retail Media Advertising Manufacturing 90

VideoWeek

SEPTEMBER 6, 2023

Barb, the UK’s major TV measurement body, has today announced it will take over the running of CFlight, a cross-platform measurement solution, from January next year. The measurement body says CFlight is complementary to the ‘Advanced Campaign Hub’, its own cross-screen service.

Audience 119

Audience Media Agency Advertising 119

Basis

SEPTEMBER 22, 2023

So, let’s lift the lid on how marketers can stand out from the pack with a gold-medal digital advertising campaign: Brewing With Great Ingredients Knowing that all beer essentially starts with water, malt, hops, and yeast, what makes some beers rise above the rest? Advertisers can also leverage trends to better connect with their audiences.

Advertising 68

Advertising Audience Food Impressions 68

More About Advertising

MAY 16, 2019

Commercial radio in the UK has reported its highest ever audience of 36.1 million listeners according to new figures for Q1 2019 published by RAJAR, the body responsible for measuring radio audiences in the UK. There are now 1.7m

Audience 63

Audience Finance Media Advertising 63

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. To begin with, the political and advertising landscapes are each reeling in their own ways from the ongoing pandemic, inflation, and Russia’s invasion of Ukraine.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What is contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

VideoWeek

JANUARY 3, 2024

French TV measurement body Médiamétrie has kicked off the new year with a revamped audience panel, bringing more internet-delivered TV viewing under the lens of its Médiamat panel. The measurement body says the change will make its TV ratings more accurate, better representing the viewing habits of the entire French population.

CPM 52

CPM Audience Agency Media 52

VideoWeek

MAY 15, 2024

More specifically, they should make sure they’re equipped to collect data on their audiences, preferably down to the level of an individual, and make sure that data is organised in a way which is useful for advertisers. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.

First-Party Cookies 98

First-Party Cookies Cookies GDPR Advertising 98

VideoWeek

AUGUST 24, 2023

On Monday, GroupM, WPP’s media unit, announced plans to exclude Made For Advertising (MFA) websites from campaigns. The move follows the Association of National Advertisers’ (ANA) finding that 15 percent of programmatic ad spend goes on MFA sites, representing 21 percent of total impressions. It’s just revenue-first.”

Clickbait 52

Clickbait Advertising Pop-Up Audience 52

VideoWeek

MAY 28, 2024

Attention is table stakes for any ad to be effective – if audiences don’t pay any attention to an ad, it’s unlikely to have made an impression. Meanwhile high levels of attention suggest audiences are engaging with an ad, which seems likely to lead to positive outcomes for the marketer. The answer again was no.

Impressions 52

Impressions Audience Media Advertising 52

VideoWeek

MAY 22, 2024

The rise of retail media, coupled with the eventual phasing out of third-party cookies, has made retail data increasingly attractive for advertisers – and therefore particularly valuable to publishers and broadcasters. percent YoY) to strong performance in advertising, with TF1+ driving a 43 percent uplift in streaming revenues.

Retail 59

Retail Food Cookies Media 59

Digiday

NOVEMBER 30, 2022

To learn more about his new position at Dentsu and his vision for gaming advertising, Digiday caught up with the newly minted Dentsu exec before he jetted to Japan for onboarding. On the role agencies can play within the gaming advertising ecosystem. There’s this void in advertising and media that really lacks gaming strategy.

Media 62

Media Advertising Machine Learning Education 62

Martech Series

NOVEMBER 3, 2022

The Birdseye Report , released as part of the Twitter Official Partner Program (TOPP), examines seven audiences through the lens of social conversations to reveal distinct audience behaviors, demographic, firmographic, and geographic insights, interest affinities, as well as ways that brands can stay ahead.

Conversion 101

Conversion Audience Communications MarTech 101

VideoWeek

FEBRUARY 20, 2024

There’s a lot to be learned too from how the show built its audience says Doug Whelpdale, Head of Insight at Barb. The first episode of ITV’s Mr Bates vs The Post Office won a seven-day audience of 9.2m. So, some may be surprised to see that Mr Bates concentrated its audience build in the first four days.

Audience 69

Audience Advertising 69

VideoWeek

SEPTEMBER 28, 2023

Earlier this month, it was announced that Barb, the UK’s TV measurement body, will take over the running of CFlight, the cross-platform advertising solution for tracking reach and frequency across linear and VOD. “Barb is the leading audience measurement service for the UK. Business as usual?

Audience 64

Audience Conversion Agency Media 64

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Companies plan on increasing their ad spend on in-game advertising. The number of gamers is also booming as there are approximately 3.09

Advertising 52

Advertising Brand Awareness Audience Banner 52

Digiday

JUNE 8, 2022

In this week’s Media Briefing, media editor Kayleigh Barber looks at how publishers like Gannett and The Atlantic are surveying their readers to accumulate more first-party data that can boost their advertising businesses. Unlike long-form surveys, advertisers might not see as much value in buying custom questions in micro-surveys.

Audience 59

Audience Media Affiliates CPM 59

Ad Monsters

DECEMBER 14, 2023

They have the pipes, infrastructure, and the audience to garner the majority of ad spend. The organization was the original body that complained to the CMA , leading to the commitments that delayed the rollout of the Privacy Sandbox. He explained that digital advertising is about 25 years old and we must see regulation.

Cookies 99

Cookies Conversion Ad Tech Advertising 99

VideoWeek

FEBRUARY 21, 2023

Barb will expand its reporting to include YouTube and other “fit-for-TV content” on video-sharing platforms, the UK measurement body announced this morning. In recognition of these developments, BARB ( Broadcasters’ Audience Research Board) has changed its company name to Barb Audiences Ltd.

Audience 83

Audience Advertising Agency 83

MNTN

AUGUST 4, 2022

TV advertising is smarter, measurable, and fully targetable now thanks to Connected TV. It has completely changed the playing field for advertisers—so what does that mean for law firms like yours? But much like our laws are constantly updating and changing, so too does the world of advertising. Objecting the Old Methods.

Advertising 52

Advertising Audience Ad Inventory Entertainment 52

VideoWeek

OCTOBER 11, 2022

BARB, the UK’s broadcaster-founded TV measurement body, has today announced that Netflix has signed up to its measurement service. The move marks a significant step for the streaming giant in opening up to outside measurement – BARB says it is the first industry-owned audience currency in the world which Netflix has joined.

Viewability 111

Viewability Audience Conversion Advertising 111

VideoWeek

JANUARY 31, 2023

UK measurement body BARB today launched an API for clients to access viewing data. The API includes three types of linear data: programme audiences, advertising spots and impacts by time segments. The data sets cover all BARB-reported linear channels on a daily basis, by region and demographic.

Audience 59

Audience Advertising Marketing 59

VideoWeek

JUNE 6, 2023

UK TV measurement body Barb is exploring the measurement of ads on Netflix’s ad tier, the organisation said in a briefing this morning. “Currently, there is very little advertising that is watermarked,” noted Matt Laycock, Audiences Director at Barb.

Audience 72

Audience Fashion Advertising Agency 72

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. What is Galileo, and how does it work?

Cookies 61

Cookies Advertising Demand Side Platform Audience 61

Martech Series

JANUARY 23, 2023

“Programmatic advertising, like any other economic activity, contributes to global carbon emissions, which many brands have committed to reducing but lack meaningful ways to benchmark or enforce programmatically,” said Anthony Katsur , CEO, IAB Tech Lab. ” Marketing Technology News: Coming Soon: A Cookieless Future?

MarTech 75

MarTech Advertising Media Marketing 75

Digiday

OCTOBER 31, 2022

In other words, what was supposed to quell advertisers’ concerns has instead made for mixed reviews from media buyers. “Behaving the same way won’t work for a company funded by advertisers that want eyeballs and not controversy.” 3 Questions with Alex Griffin, CMO at Swiss sportswear brand On.

Advertising 67

Advertising Marketing eCommerce Brand Awareness 67

Martech Series

FEBRUARY 16, 2023

“With the loss of traditional identifiers, data clean rooms have emerged as a promising option for companies in search of alternate ways to enable advertising use cases for planning, audience activation and measurement,” said Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab.

MarTech 88

MarTech Audience Advertising Marketing 88

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. RMNs are attractive to advertisers because of the deep knowledge retailers have about their customers. Top reasons for RMN advertising. Why we care. Data accuracy. Challenges to RMN growth.

Retail 116

Retail Media Cookies GDPR 116

VideoWeek

JANUARY 16, 2024

As much as it gets criticised by some corners of the industry, and some specific measurement bodies have come under fire, the traditional panel methodology for measuring TV viewing remains the gold standard in TV. Media planners themselves meanwhile potentially miss out on small but valuable audiences who are watching these channels.

Ad Tech 52

Ad Tech Manufacturing Audience Marketing 52

Spoton Digital Media

APRIL 19, 2024

LinkedIn is an excellent platform for B2B businesses to reach new audiences and nurture potential buyers, but it doesn’t come without its challenges. How do you get new audiences to follow you and your pages? You can promote personal insights and experience while putting your brand in front of new audiences.

Audience 52

Audience Brand Awareness Media Marketing 52

AdvertiseMint

JANUARY 8, 2024

Facebook has become the go-to platform for advertising, allowing businesses of all sizes to connect with their target audience. Why is Facebook Advertising So Effective? What is it about Facebook advertising that makes it work so astonishingly well? Cost-effective advertising. Massive user base. Visual appeal.

Retargeting 52

Retargeting Click Through Rate A/B Testing Audience 52

AdvertiseMint

SEPTEMBER 15, 2023

She is widely recognized for her sultry photos, which show her style, beauty, and toned body. Isaza began her fitness journey young and maintained her sculpted body and defined glutes. These include snippets of her photoshoots and pictures of her flaunting her beach-perfect body in swimsuits.

Fashion 52

Fashion Affiliates Media Audience 52

Automatad Inc.

MARCH 17, 2022

Does contextual advertising scrape data unfairly? Does Contextual Advertising Scrape Data? With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. increase (YoY) in global advertising growth.

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Automatad Inc.

NOVEMBER 23, 2023

This extensive guide gives you a clear ground on the basics of adtech, its benefits, its governing body, and everything you need to know. They help them analyze, strategize, and deliver better digital advertising campaigns. The key players on the source and demand side are publishers, advertisers, users, and adtech providers.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

illumin

OCTOBER 26, 2018

It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.

Advertising 40

Advertising Machine Learning Viewability Ad Exchange 40