Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. That lets marketers answer strategic business questions such as how to allocate budgets across channels, forecast ROI or separate the impact of discounts from marketing efforts.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. A threshold of statistical significance that justifies further testing and/or investment in the efforts. Measuring the ROI of personalization. Get MarTech! In other words, welcome back to Statistics 101. In your inbox. Processing.

ROI 135

ROI A/B Testing Audience eCommerce 135

Martech

DECEMBER 12, 2024

Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. The post Why syncing email and SMS is critical to marketing success appeared first on MarTech.

Marketing 114

Marketing Pop-Up A/B Testing ROI 114

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. Test multiple biases strategically within a holistic testing framework. Processing.

A/B Testing 119

A/B Testing Clickbait Conversion Impressions 119

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

A/B Testing 121

A/B Testing ROI Machine Learning Shipping 121

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner. Email: Business email address Sign me up! Processing.

Machine Learning 130

Machine Learning Click Through Rate A/B Testing Conversion Rate 130

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. If you’re unsure, set up a new campaign that implements one of the changes to A/B test the effectiveness.

Conversion 110

Conversion Brand Awareness Click Through Rate A/B Testing 110

Martech

MARCH 24, 2025

In our latest MarTech Intelligence Report, Email Marketing Platforms: A Marketers Guide , we take a deep dive into how AI is shaping the next generation of email platforms. Intelligent A/B testing Traditional A/B testing takes time and manual effort. Hype or game-changer? Click here to download!

A/B Testing 113

A/B Testing Marketing MarTech eCommerce 113

Martech

NOVEMBER 9, 2022

The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Quantifying data ROI using decision playbooks. Let’s say that your team wants to run an A/B test on a key part of the conversion funnel. Get MarTech!

ROI 97

ROI A/B Testing Retail MarTech 97

Martech

JANUARY 23, 2025

Youre then left with a bottleneck where every meaningful question about campaign performance, customer behavior or ROI must pass through the same overworked few the data gatekeepers. Whats the ROI of this campaign? Heres what well try next: A/B testing three new styles to re-engage subscribers. Visuals are key as well.

Marketing 122

Marketing A/B Testing ROI Conversion 122

Martech Series

FEBRUARY 14, 2023

Starting today, Evolv AI is offering free migration and onboarding services through its Accelerator services package to any company ready to switch to AI experience optimization from traditional A/B testing and CRO. The discontinuation of Google Optimize is the catalyst companies need to finally shift from A/B testing to AI adoption.

A/B Testing 98

A/B Testing ROI Conversion Rate Conversion 98

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. Find Out appeared first on MarTech Series.

ROI 97

ROI A/B Testing Conversion Rate Conversion 97

Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. We have a best-of-breed MarTech strategy. The investment has made a 4x ROI in the first six months and a 14x pipeline ROI.

MarTech 98

MarTech Marketing SEO ROI 98

Martech

MAY 8, 2025

No surprise, then, that only 25% of AI initiatives delivered expected ROI and only 16% have scaled enterprise-wide. Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal.

MarTech 82

MarTech Conversion ROI A/B Testing 82

Martech

MAY 1, 2025

Dig deeper: How to prove the value of brand marketing without sacrificing ROI How to build a real testing program If you’re serious about getting sharper, here’s how to build a value proposition testing process: 1. Pro tip: Sales objections are free A/B tests. Stop guessing when you could just ask.

A/B Testing 113

A/B Testing Marketing ROI Audience 113

Martech

AUGUST 31, 2023

Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Of course, there’s no magic wand to simply bring all that together, even using expensive, enterprise-targeted martech suites. Get MarTech! The post New genAI marketing solution rolled out on Google Cloud appeared first on MarTech.

A/B Testing 117

A/B Testing Marketing ROI MarTech 117

Martech

APRIL 9, 2025

Use A/B testing, trackable links and promo codes to evaluate effectiveness. If you’re putting seven figures into a campaign, the ROI shouldn’t be anecdotal it should be visible in the numbers. In other words, it’s not who shouts the loudest; it’s who your audience actually listens to.

Fashion 94

Fashion A/B Testing Audience Marketing 94

Martech

DECEMBER 12, 2022

Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. When allocating money, always set aside a sum for A/B testing, as it can help you greatly improve your campaign’s performance. Run A/B tests even when your campaign performs well.

A/B Testing 109

A/B Testing Conversion Audience ROI 109

Martech Series

SEPTEMBER 19, 2022

We believe that in an email marketing context, it should be given as much consideration as strategy, A/B testing, data and reporting.”. It also showcases some of the ROI, revenue increases and YoY improvements CodeCrew has achieved for their clients in 2022 so far. appeared first on MarTech Series.

Agency 98

Agency A/B Testing Marketing ROI 98

Martech

MAY 23, 2022

“The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “ Eighty-six percent of virtual events deliver a positive ROI in [the first] six months,” Lovatt said. “But, how do you prove that?

Marketing 120

Marketing A/B Testing Audience MarTech 120

Martech

DECEMBER 12, 2022

One would think this focus signals good news for marketing technology budgets, but the C-suite doesn’t look so positively upon more investments in martech solutions. What’s more, martech utilization is shockingly low. Marketers report only using 42% of their martech stack capabilities. CMOs should invest in martech training.

A/B Testing 112

A/B Testing MarTech Conversion Rate ROI 112

Martech

MARCH 26, 2025

Dig deeper: Download our MarTech Intelligence Report on email marketing platforms to compare tools and vendors Is your email marketing platform up to the task? AI is also used to automate A/B testing, perform sentiment analysis and enhance deliverability. Download the MarTech Intelligence Report on email marketing platforms.

Click Through Rate 55

Click Through Rate A/B Testing MarTech Mobile Ads 55

Martech Series

JUNE 1, 2022

Backed by a rich TikTok API integration, this partnership magnifies the way Open Influence will continue to usher brands across the globe onto the For You Page to create innovative, ROI-driven creator marketing campaigns. Marketing Technology News: Trident AB Ranks As the Most-Trusted A/B Testing Tool on Shopify.

Marketing 98

Marketing A/B Testing ROI Audience 98

Martech

OCTOBER 18, 2023

Companies can precisely measure the ROI of each marketing channel or campaign by taking into account the revenue generated by each touchpoint, even on awareness campaigns. If email campaigns show high ROI, consider allocating more resources to this channel. A/B testing. Get MarTech! Scale wisely. In your inbox.

CPA 127

CPA Conversion Rate Conversion A/B Testing 127

Martech

JANUARY 31, 2023

COPs also help businesses maximize ROI from investments in driving traffic to websites or mobile apps. Testing and insights The primary function of COPs is to test changes to websites and apps that improve customer experiences and conversions/results. appeared first on MarTech.

Conversion 106

Conversion Machine Learning A/B Testing Conversion Rate 106

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 127

Marketing ROI A/B Testing Conversion 127

Martech

SEPTEMBER 28, 2022

Research shows that you can expect a 42X ROI when you invest in email marketing. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI. Some elements you should routinely be testing are: Subject lines Day or time of send Main call to action The images within your email.

Marketing 102

Marketing Real Estate Click Through Rate A/B Testing 102

Martech

OCTOBER 30, 2023

The martech industry continues to experience exponential growth, with over 11,000 tools and platforms available to marketers today, according to the 2023 Marketing Technology Landscape Supergraphic. Some of these martech solutions are packed with advanced features for segmentation, individual-level targeting and AI-driven personalization.

Conversion Rate 124

Conversion Rate Cookies A/B Testing MarTech 124

Martech

DECEMBER 13, 2023

Dig deeper: The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests But I must also reiterate my mantra: “Strategy first, tactics second.” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Applying it to 2024 Look at your martech stack.

MarTech 124

MarTech A/B Testing Conversion Marketing 124

Martech

APRIL 16, 2024

A/B testing: Continuously test different headlines, calls to action and content formats to discover what effectively transforms readers into leads. Return on investment (ROI): Evaluate the ROI of your decision-stage content. Customer feedback: Collect and analyze feedback from customers influenced by your content.

Education 127

Education Audience ROI A/B Testing 127

Martech Series

OCTOBER 11, 2022

With advanced features added across the company’s Engagement, Discovery, and Content product pillars, Bloomreach now offers practitioners even more ways to drive impactful business results, fast ROI, and lasting customer loyalty. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto.

Marketing 98

Marketing A/B Testing MarTech Banner 98

Martech Series

JANUARY 6, 2023

Marketing Technology News: MarTech Interview with Andrew Milich, Co-Founder and CEO at Skiff. That sensitivity will pay you back in ROAS and ROI, but more importantly it will make you the respectful and helpful advertiser that viewers want. The post Five Ways to Make Creative Work in CTV appeared first on MarTech Series.

Retail 98

Retail A/B Testing Audience ROI 98

Martech

SEPTEMBER 25, 2023

This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold. Showing an ROI for a tradeshow event should include all the possible activities that contributed. A/B testing. Get MarTech! It shows the entire marketing landscape within which decisions are made.

Marketing 122

Marketing A/B Testing Machine Learning Finance 122

Martech

JULY 21, 2022

Channels: What is your spend and ROI for each channel? If you’re going to make every ad dollar count, you need to test your messaging before launch, optimize your creative throughout and constantly optimize your website and landing pages toward conversions throughout the entire lifecycle of each campaign.

Machine Learning 124

Machine Learning Conversion A/B Testing Audience 124

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: MarTech Interview with Jill Ransome, CMO at Jitterbit. Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. Helping brands navigate the complex gaming environment. Learn more at iion.io.

Audience 105

Audience Advertising Rich Media Entertainment 105

Martech

JANUARY 31, 2022

Here A/B testing comes into play. Analysis can determine “which initiatives are most effective, and shine light on how trust and transparency are leading to ROI.”. The post Let consumers tell you how they want to be contacted appeared first on MarTech. Build it right and they will come. Parsad said.

A/B Testing 98

A/B Testing Communications ROI Marketing 98

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 120

Marketing Manufacturing Communications Healthcare 120