Adweek

SEPTEMBER 19, 2024

As CEO of Barstool Sports for nearly one decade, Badan oversaw an editorial empire that transformed armchair quarterbacking, raucous podcasting, and "smokeshow" franchises into a $550 million sale in 2023. While Barstool serves an audience of. So, when she was named CEO of Food52 in April, the appointment felt odd.

Audience 338

Audience Media 338

Adweek

JANUARY 2, 2024

In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8%

Advertising 331

Advertising Audience 331

Adweek

SEPTEMBER 5, 2024

Travis Kelce and manager Aaron Eanes had a plan for 2023 to bring on a bunch of brand partners, showcase his abilities as a pitchman, and prove that brands were better off having him on their team. Taylor Swift, a third Super Bowl title for his Kansas City Chiefs, and an ever-expanding audience for his.

Audience 312

Audience Marketing 312

Adweek

JUNE 11, 2025

In 2023, it debuted display ads within its mobile app, then tacked on video ads the following year. EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation Lyft did not respond to a request for comment by press time. Lyft began investing significantly in advertising in 2022 with the launch of its media network.

Viewability 239

Viewability Ad Tech Conversion Media 239

Adweek

APRIL 26, 2024

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. In 2023, the National Football League welcomed 11.29 million viewers to its.

Marketing 334

Marketing Audience 334

Adweek

JANUARY 12, 2024

In 2023, climate publisher The Cool Down set a goal of reaching 10 million monthly unique visitors, aiming to prove in its first full year of operation that it could reach a scaled audience of climate enthusiasts. Reaching nearly 30 million unique visitors in December, it has since set itself a new goal for this.

Audience 317

Audience Media 317

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 317

Cookies Ad Tech Audience Advertising 317

Martech

JULY 16, 2024

Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 This is a reflection of viewers’ shift toward digital.

Video Ads 115

Video Ads Viewability Audience Advertising 115

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Audience 126

Adweek

SEPTEMBER 28, 2023

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. million as of July 2023, according to data by Comscore, which only has data from the last five. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6

Audience 302

Audience Ad Tech 302

Adweek

DECEMBER 19, 2023

Many brands are increasingly focused on capturing millennial and Gen Z audiences. Yet, with a July 2023 congressional hearing having confirmed the existence of unidentified aerial phenomena (UAPs), isn't it time that the industry starts reaching out to the extraterrestrial market? MoonPie took note of the hearings.

Marketing 294

Marketing Advertising Audience 294

Martech

JULY 12, 2024

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. How it works. Why we care.

MarTech 114

MarTech Audience Advertising Marketing 114

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Adweek

MARCH 22, 2023

With global video game revenue expected to hit $365 billion by the end of 2023, and users expected to reach 3 billion by 2027, there is an incredible opportunity for brands to reach a massive untapped audience. And it turns out, younger gamers are increasingly persuasive when it comes to what their parents buy. Research.

Audience 290

Audience Retail 290

Adweek

DECEMBER 9, 2024

In the broadening sports media landscape, Disney Advertising is discovering that audiences booing opposing teams on Monday Night Football and saying "Boo-urns" over on Disney+ are often the same.

Audience 264

Audience Media Advertising Marketing 264

AdExchanger

JANUARY 2, 2023

Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.

Audience 135

Audience Advertising Marketing 135

Adweek

APRIL 19, 2023

The headlines in 2023 for retail media have so far been dominated by all the new bells and whistles of this relatively young advertising offering.

Retail 278

Retail Audience Media Advertising 278

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 142

Marketing Audience Machine Learning Public Relations 142

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. Marginal sums were also spent on Messenger and Audience Network. This was half the growth rate (27%) TikTok saw in Q3 during the U.S.

CPM 114

CPM Demand Side Platform Media Impressions 114

Martech

MARCH 10, 2025

Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences. Content selection: Audiences are more selective about the content they engage with. The emphasis is on creating impactful content that resonates with audiences in a short time frame (Writefully, 2024).

Marketing 121

Marketing Audience MarTech Media 121

Martech

JULY 31, 2024

This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023. Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. We have different audiences, challenges, resources and goals. But be realistic.

Marketing 142

Marketing MarTech Food Audience 142

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Because marketing directed audiences to specific landing pages, it is difficult to measure genuine interest. It’s hard to gain mindshare with audiences. Research Research performed well in certain industries.

Conversion 135

Conversion Audience Marketing MarTech 135

Adweek

NOVEMBER 30, 2022

In exchange for Fox's 2023 asking price of $7 million per 30-second slot, advertisers can hit an audience that averages more than 100 million people. The Super Bowl has become a high stakes wager for brands looking to market during a premier sporting event. Last year's Super Bowl drew an estimated 208 million viewers.

Audience 246

Audience Advertising Marketing 246

Adweek

DECEMBER 13, 2022

As retail and media converge, a saturated advertising space is emerging where retailers and agencies are hard at work trying to gain an edge, building partnerships that give marketers the best access to data-driven, effective audience targeting.

Retail 246

Retail Media Agency Audience 246

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 130

Audience Advertising Cookies Marketing 130

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. This trend is not reversing.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech

MAY 10, 2024

Comedy and sports leading the way Podcasting’s slowed growth in 2023 was indicative of lower ad budgets overall as advertisers braced for economic headwinds, according to Matt Shapo, director, Media Center for IAB, in his keynote. in Q1 2024 over Q1 2023. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.”

Audience 108

Audience Advertising Media Entertainment 108

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

Advertising 119

Advertising Audience Cookies Media 119

Adweek

JUNE 4, 2024

Despite 2023 being viewed as a year of evolving international turmoil, we are seeing a stabilization of the global issues that matter most to people globally and in the U.S. Poverty, hunger and homelessness" is the most important issue for people worldwide according to Revolt's annual index ranking of the 50 issues that matter most.

Audience 306

Audience 306

Adweek

JUNE 17, 2025

Callahan joined Spectrum Reach in 2023 as group vp of National Advertising Sales, overseeing Traditional, Streaming, Addressable, Programmatic, Political, Unreserved and Client Direct channels. During Before joining Spectrum Reach, Callahan spent nearly a decade at Fox Networks Group where he held multiple senior advertising sales positions.

Media 147

Media Advertising Audience Agency 147

Ad Rants

SEPTEMBER 13, 2023

As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. You’ll have both types in your audience, but treating them all the same is really where people get into trouble.” The average bounce rate was 1.98%.

MarTech 122

MarTech eCommerce Marketing Audience 122

VideoWeek

NOVEMBER 4, 2024

The 31st edition of the report emphasises the relatively high consumption of TV in Europe, where daily viewing time averaged 3 hours 13 minutes in 2023. percent in 2023. By way of contrast, daily TV viewing time in the US is around 2 hours 30 minutes.

Advertising 104

Advertising Media Audience Marketing 104

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. MFA supply has surged from 5% of web auctions in early 2020 to nearly 30% by mid-2023. The study found that: Only $0.36

Marketing 119

Marketing Demand Side Platform Audience Impressions 119

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 109

Audience Cookies GDPR Retargeting 109