Martech

JUNE 1, 2022

Google announced that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. The challenge is going to be how to continue building your audience online without them. Meanwhile, rest assured that first-party cookies will still work. The changes with Google Analytics 4. Maintenance.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Ad Monsters

NOVEMBER 16, 2022

Instead of publishers wanting to get Safari CPMs where Chromes are, think about the reality: Chrome CPMs will drop to Safari lows by 2023. . In an open market programmatic world, cookies make inventory addressable for publishers. “It doesn’t just have to be Seller Defined Audiences. Bridging the Gap.

Cookies 74

Cookies Viewability Click Through Rate Food 74

Automatad Inc.

MARCH 23, 2022

While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Universal Analytics (UA), its legacy analytics product, will be discontinued by 2023 to make way for Google Analytics 4 (GA4). . Audiences Constantly Look For Ways to Bypass Website Paywalls.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Martech

DECEMBER 14, 2022

The so-called “cookie apocalypse” does not only impact third-party cookies. Safari and Firefox are already limiting certain aspects of the first-party cookies set directly by your website. What do cookies have to do with this? The popularity of first-party cookies.

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First-Party Cookies Cookies Retargeting A/B Testing 102

Ad Monsters

JANUARY 30, 2023

That’s why I was excited when I scrolled through this Twitter thread by Ben Guez , Enterprise Sales, Americas, Kevel, about 6 First-party Data Strategies That Publishers Should Consider Adopting in 2023. 5 First-party Data Strategies For Publishers in 2023 1.

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Cookies Audience First-Party Cookies Impressions 78

Brid.tv

DECEMBER 6, 2023

Rise of Contextual Targeting The Boom of CTV Advertising Personalization With the Help of AI Kick Off 2024 With TargetVideo Video Content and Video Trends for the Next Year With 92% audience reach worldwide , video has been steadily dominating throughout 2023, especially short-form videos like Reels and TikToks.

Cookies 87

Cookies First-Party Cookies Audience Ad Inventory 87

Martech

JANUARY 26, 2022

It allowed us to automate all of our core campaigns, both digital and CRM, so those audiences were always fresh,” she said. Our first action was to introduce durable, server-side cookies so that we could have control and visibility into that data,” she said. “We pushed them regularly. Why it’s hot now.

First-Party Cookies 89

First-Party Cookies Marketing Cookies MarTech 89

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

Lemonads

OCTOBER 5, 2021

The Phase-Out Is Delayed -- But It’s Coming During its initial announcement, the team at Google announced that cookies from third parties would be discontinued as early as 2022. Instead, the company has announced that the phase-out will take place over three months starting in mid-2023 and running until close to the end of the year.

Cookies 52

Cookies First-Party Cookies GDPR Affiliates 52

Monetize More

FEBRUARY 7, 2023

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. So read on and find out what are the best replacements for third party cookies !

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Clearcode

JANUARY 22, 2023

Both IDs in third-party cookies and mobile IDs are used to identify individuals as they visit different websites and mobile apps. 6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech and Programmatic Advertising 1. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Universal IDs and Device Graphs 2.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Monetize More

JUNE 17, 2022

Third Party Cookies are set to go away in 2023, so what’s gonna replace them in digital advertising? Learn about the best alternative to third-party cookies that can help keep your website running smoothly. Not effective enough on sites focused on multiple niches having broad audiences. User Identity Graphs.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52

Single Grain

JUNE 16, 2023

Different ad platforms can optimize your ads for specific apps, so you can reach your target audience and convert more leads. Plus, search ads are an easy way to reach your target audience. You’re investing in keywords your audience searches for, tapping into their wants, needs, and pain points.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

This post was updated November 2023. Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This allows them to deliver personalized experiences at scale which can ultimately lead to increased conversions.

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Marketing First-Party Cookies SEO Cookies 126