Adweek

JANUARY 17, 2023

1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk, which has seen upticks in audience and advertiser demand, the Challenge offered seven.

Audience 244

Audience Advertising 244

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.

Audience 71

Audience Cookies GDPR Retargeting 71

Adweek

JANUARY 9, 2023

Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023.

Audience 197

Audience Media 197

Adweek

APRIL 26, 2024

Though NFL Draft viewership is lower than the league's usual standards for games, many sports would love to have a fraction of the audience that tuned in on Thursday to see Caleb Williams go to the Chicago Bears with the No. In 2023, the National Football League welcomed 11.29 million viewers to its.

Marketing 283

Marketing Audience 283

illumin

OCTOBER 30, 2023

Most 2023 Halloween ads are specifically for seasonal drinks or shows. The top 5 Halloween ads of 2023 These are the top five ads from this year’s spooktacular Halloween lineup. Between the great tunes and festive dancing skeletons this ad does a great job of grabbing attention and getting its audience in the spirit.

Pop-Up 105

Pop-Up Audience Ad Tech Retail 105

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 82

Audience Cookies Ad Targeting Media 82

Digiday

APRIL 18, 2024

While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. In 2023, the Times introduced Connections , which quickly became its second-most-popular game after Wordle. (A A New York Times representative declined to comment on this story.)

Audience 81

Audience Media Marketing 81

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 130

Audience Advertising Cookies Marketing 130

AdExchanger

JANUARY 2, 2023

Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of precision historically not available in the linear TV market. But despite the benefits, The post Will 2023 Finally Be Addressable TV’s Year? appeared first on AdExchanger.

Audience 134

Audience Advertising Marketing 134

Exchange Wire

MARCH 21, 2023

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [.]

Audience 98

Audience Agency Marketing 98

VideoWeek

MARCH 13, 2024

The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.

Audience 59

Audience Media Advertising Agency 59

AdExchanger

DECEMBER 18, 2023

From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.

Advertising 117

Advertising Audience Cookies Media 117

Adweek

JANUARY 2, 2024

In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are. Total revenue for publishers was up 0.3% from Q2 2022, but far more interesting was the 154.8%

Advertising 278

Advertising Audience 278

Ad Rants

SEPTEMBER 13, 2023

As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. Audience-pay models take the helm Subscription revenue will play a crucial role in supporting the publishing sector and local news going forward.

Audience 59

Audience Ad Tech Advertising Media 59

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Statista reported that from September 2022 to January 2023, 15% of programmatic spend was spent on MFA sites.

Audience 59

Audience Advertising Cookies Ad Space 59

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Premium streamers provide the inventory, price hikes increase the audience for ads. For example, investing in the audiences that are most inclined to buy your product or service instead of mass reach.”.

Media 114

Media Advertising Audience Ad Exchange 114

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. With the many platforms and apps, it can take time to understand where your audience spends time online. With the many platforms and apps, it can take time to understand where your audience spends time online.

Marketing 139

Marketing Audience Machine Learning Public Relations 139

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. With take-up of Disney+ among online over-64s rising from 7% in 2022 to 12% in 2023.” Older viewers are increasingly using streaming services,” reports Ofcom.

Audience 98

Audience Retail Fashion Entertainment 98

illumin

JANUARY 4, 2024

E-commerce has shown rapid growth this past decade, and Black Friday 2023 further exemplified how critical online shopping is for retail and advertisers. Black Friday weekend saw record sales in 2023. million, planned to shop Black Friday sales in 2023, up from 69% in 2022. And those plans were kept.

Retail 101

Retail Ad Tech Impressions Advertising 101

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. Mobile devices have taken over the world in the last decade, with the number of internet users surpassing desktop users.

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. What is the future of digital advertising in 2023 and beyond? One of the ad tech trends that will continue in 2023 is the drive for first party data. CTV leading the way in 2023. in 2023 and $18.29

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Martech Series

DECEMBER 7, 2022

The Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced its lineup of events for the first half of 2023. 2023 is no different as this year’s theme “It Starts Here” explores a vision for the industry, uncovered opportunities, paths forward, new connections, and big ideas.

Ad Tech 91

Ad Tech Audience Media Entertainment 91

AdExchanger

JANUARY 10, 2023

Expect a heightened focus on ACR, calibration panels and advanced audiences. The post The TV Industry Will (Finally) Shift To New Currencies In 2023 appeared first on AdExchanger. TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas.

Audience 104

Audience 104

VideoWeek

DECEMBER 20, 2022

VideoWeek asked nine ad tech execs what 2023 holds for video, TV and advertising, covering everything from AI to word games – and what this shifting ecosystem might look like in the year ahead. Three themes will dominate 2023: creative optimisation, omnichannel performance and attention. . 2023 will be that period.

Cookies 127

Cookies Audience Media Ad Tech 127

Digiday

NOVEMBER 13, 2023

One approach advertisers are focusing on in 2024 is audience-first creative — building impactful ads and making memorable seasonal moments for the audiences they reach and engage.

Audience 69

Audience Media Marketing Advertising 69

MNTN

JUNE 23, 2023

billion in 2023, an increase of 13.2% According to eMarketer , this aligns with the increasing trend of consumers gravitating towards streaming platforms, which has prompted advertisers to recognize CTV as an opportune space for engaging with a receptive audience. Billion in 2023 appeared first on MNTN. over last year.

Viewability 98

Viewability Audience Advertising Marketing 98

Smaato

JULY 18, 2023

One of the golden rules in marketing is to know your audience. Ask any marketer in 2023, and you’ll probably hear that knowing your audience isn’t enough. One essential tool in the programmatic advertising toolbox is audience targeting. What’s the difference between a target audience and audience targeting?

Audience 52

Audience Marketing Advertising 52

Martech Series

FEBRUARY 2, 2023

With improved audience targeting capabilities across digital video and CTV device penetration at an all-time high, Advanced TV is set to become even more advanced in 2023. Even though global ad spend is expected to slow in 2023, CTV continues to be a bright spot. Game Streaming Matures. billion U.S.

Advertising 86

Advertising Audience Retail MarTech 86

Martech

NOVEMBER 30, 2022

Your B2B audience is full of avid TV watchers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision targeting of B2B audiences. . Learn more by attending “Putting in the Work: Understanding B2B Audiences on Connected TV,” presented by MNTN.

Advertising 95

Advertising Audience MarTech Marketing 95

Martech

OCTOBER 3, 2023

Leverage smart list targeting in Dynamic Chat and pass values to Marketo Engage When creating a target audience for a Dialogue, marketers can add the criteria “Member of Smart List.” This provides a shortcut to targeted smart list audiences built directly in Marketo. View the complete set of September 2023 Marketo Release Notes.

Conversion 113

Conversion Shipping Banner MarTech 113

Marketing Tech News

APRIL 13, 2023

AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics.

Audience 79

Audience Media Advertising Marketing 79

Martech

DECEMBER 30, 2022

Below are some predictions for where they’re heading in 2023. It’s likely 2023 will see more standardization. I believe 2023 is when action will finally start to be taken.”. From a digital advertising perspective, is a retail media network that much different than a streaming app with an audience of a similar scale?

Retail 99

Retail Media eCommerce ROI 99

MNTN

MARCH 9, 2023

Retail sales give us a gauge on the overall health of the economy, and an article by MarketWatch revealed that they increased by three percent at the start of 2023—a clear signal that the economy is holding up the fort. So, what does spring mean for building audience segments to target for your upcoming campaign?

Audience 52

Audience Retail Marketing Advertising 52

Digiday

FEBRUARY 27, 2024

This year’s Digiday Awards Europe winners focused on incorporating new technologies and formats into campaigns, transcending traditional advertising and tapping into partnerships that unlocked desired audiences. Bloomberg Media secured the award for Best Custom Advertising for its campaign with UBS.

Media 81

Media Audience Advertising Marketing 81

Martech

JANUARY 27, 2023

We made it to 2023! Look back and celebrate, then move on The first business for 2023 will be to step back, clear your head and take stock of all the great things you accomplished in 2022 despite the odds (i.e., And now it’s 2023. We have different audiences, challenges, resources and goals. But be realistic.

Marketing 136

Marketing MarTech Food Audience 136

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. In 2023, look for retail media networks to affirm or debunk “attention” as a viable metric. In 2023, brands will shift television budgets to leverage the combined impact of retail data and CTV.

Retail 98

Retail eCommerce Media Audience 98