Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% Not that this is surprising.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 71

Brand Awareness Marketing Food Media 71

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. The Rise in Omnichannel Advertising. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 61

Brand Awareness Marketing Food Audience 61

Digital Remedy

JANUARY 29, 2023

A movement of possibility for CTV/OTT advertisers is coming, and it’s hitting full force in 2023. Whether you’re just making the jump to CTV or looking to improve your overall campaign performance, a new year on the books marks new ways of winning over your audience.

Audience 52

Audience Brand Awareness Advertising Media 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 58

Audience Marketing Video Ads Entertainment 58

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Too nascent.

Brand Awareness 109

Brand Awareness Marketing eCommerce ROI 109

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 65

Audience Entertainment Media Brand Awareness 65

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Image: LinkedIn.

Brand Lift 69

Brand Lift Conversion Rate Retargeting Video Ads 69

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. There is room for improvement.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Ad Ops Hero

MAY 7, 2023

For example, you can use ChatGPT to generate ideas for social media posts that will grab your audience's attention and get them engaged. Similarly, you can use ChatGPT to come up with email marketing campaign ideas that will help you reach your audience and drive conversions. Create a list of potential topics for a company newsletter.

A/B Testing 79

A/B Testing Finance Audience Education 79

illumin

APRIL 18, 2024

Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers. These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023.

Marketing 111

Marketing Cookies Brand Awareness Ad Tech 111

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. They can choose from brand awareness, driving traffic and collecting leads. Meta saw 16.6% There were more than 1.1

Media 111

Media Marketing Machine Learning MarTech 111

Digital Turbine

SEPTEMBER 18, 2023

With this in mind, brands have a unique opportunity to connect with their audience beyond traditional TV ads through in-app advertising. Our Super Bowl research found that in 2023, over half of viewers (54%) were eager to engage with mobile-enhanced TV ads during football games.

Brand Awareness 52

Brand Awareness Audience Conversion Advertising 52

Digiday

FEBRUARY 5, 2023

But not all publishers agree that experiential will be the saving grace for 2023, especially because quick-turn campaigns are still being prioritized by clients and many publishers don’t have a permanent event space at their disposal.

Brand Awareness 64

Brand Awareness Advertising Media Impressions 64

Basis

OCTOBER 24, 2022

As CMOs fight to defend their marketing budgets heading into 2023, brands would do well to strategically reallocate spend to maximize its efficiency during this economic instability. Maintain Brand Awareness with Personalized Messaging. Here are five ads that got inflation messaging right. ). Invest in Agility.

Brand Awareness 84

Brand Awareness Marketing Education Audience 84

VideoWeek

DECEMBER 18, 2023

While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. We expect more brands to start looking at ways of enhancing their ad messaging based on audience to drive performance with intelligent use of creative formats.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

Digiday

MARCH 27, 2023

“Non-CPG brands — from electronics brands to brands not sold at retailers — have a more nuanced relationship with RMNs,” said Jen Jensen, vice president, Best Buy Ads partner and category marketing at Best Buy. These brands have their own data sets, etc., The campaign delivered 21 million impressions.

Retail 57

Retail Geo targeting Electronics Media 57

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

Marketing 58

Marketing Brand Awareness Education Audience 58

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Customers can view all of their TikTok data in one place, understand how their audience engages with their content, and quickly respond to comments from customers and prospects.

Media 91

Media Brand Awareness MarTech Conversion 91

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision.

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. With ~230 million users in the U.S. But viewership numbers aren’t the only draw.

Advertising 99

Advertising Ad Server Manufacturing Brand Awareness 99

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Strategic ad placement: Position your ads in locations where your target audience frequents.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage.

Viewability 87

Viewability Advertising Impressions Brand Awareness 87

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 69

Marketing Brand Awareness Media Communications 69

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. Right now, CTV advertising is projected to increase by over 14% in 2023, according to the IAB. So, how is this shift in ad spend to being justified?

Advertising 88

Advertising Audience Brand Awareness Conversion 88

Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Media 115

Media Education Brand Awareness Audience 115

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. Target audience by location. are 50 and up.

Marketing 114

Marketing Audience Media Brand Awareness 114

Digiday

JANUARY 5, 2023

This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. This is not a prediction piece proclaiming 2023 will be the year TV advertising’s upfront model undergoes its long-awaited overhaul. Explore the series here.

Brand Awareness 71

Brand Awareness Agency Audience Native Advertising 71

MNTN

MAY 5, 2023

Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance. The best part is that brands can achieve both through Performance TV. In Global Revenue In 2023, $12B By 2027 The post Let’s Be Upfront.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Digital Turbine

MAY 15, 2023

Jumpstart your week here: The streaming industry has transformed the way we live, offering audiences more entertainment options than ever. As the industry becomes more crowded, it’s natural for brands to fight harder to stay relevant. In our BRAG Brand Insights , we discussed how HBO Max and discovery+ are very different brands.

Entertainment 52

Entertainment Brand Awareness Audience 52

Martech

FEBRUARY 8, 2024

But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. This is a great way to reach a wider audience and generate more engagement. Get more leads.

SEO 115

SEO Conversion Conversion Rate Brand Awareness 115

MNTN

APRIL 28, 2023

DOOH offers advertisers benefits that static simply can’t, including the ability to target multiple audiences at once, serve a variety of messages, and show relevant content based on the time of day, weather, etc. For decades, out-of-home was seen as strictly a top-of-funnel channel, used solely to drive brand awareness.

Real Estate 98

Real Estate Brand Awareness Audience Advertising 98

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Digiday

NOVEMBER 29, 2022

13, is part of a push to build brand awareness. Furthermore, the brand wanted to highlight a “rural lifestyle” said Kimberley Gardiner, CMO at Tractor Supply Company. It is the first time that the brand produced an ad in the style of the social platform. “As million views.

Brand Awareness 68

Brand Awareness Impressions Retail Audience 68