Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Driving results.

Brand Lift 70

Brand Lift Conversion Rate Retargeting Video Ads 70

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness.

Marketing 105

Marketing Brand Lift Conversion Rate Brand Awareness 105

Digiday

JUNE 15, 2022

Apple’s Mail Privacy Protection setting has made open rates unreliable but some publishers are using audience surveys to convince advertisers that their campaigns are worth the investment. For example, some advertiser categories are beginning to drop off, such as brand advertisers.

Media 68

Media Brand Lift Click Through Rate Brand Awareness 68

Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. This key difference gives performance TV the capability to target and measure audiences. will own one by 2026.

Brand Lift 52

Brand Lift Conversion Machine Learning Conversion Rate 52

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

AdvertiseMint

OCTOBER 19, 2023

As more people use the web daily, online ads provide affordable exposure to targeted audiences. You’ll learn how to : Know your target audience Set advertising goals Create stellar ad copy and visuals Monitor and optimize ad campaigns And more! billion by the end of 2023. You’re not alone. Your potential customers.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52