Digiday

MARCH 27, 2023

“Non-CPG brands — from electronics brands to brands not sold at retailers — have a more nuanced relationship with RMNs,” said Jen Jensen, vice president, Best Buy Ads partner and category marketing at Best Buy. These brands have their own data sets, etc., million qualified prospects, 29% above the brand’s impression goal.

Retail 52

Retail Geo targeting Electronics Media 52

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 62

Media Marketing Food Geo targeting 62

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. In-game advertising has existed for decades but very few marketers realize its potential or the value it can bring both brands and consumers.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

JUNE 21, 2023

Influencer Marketing Hub ) LinkedIn has better brand awareness in the UK than in the U.S. Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MAY 8, 2023

It shouldn’t come as a surprise that active participation on Facebook can make brands appear authentic and connect them to their audiences. Companies that want to dominate their industry and be regarded highly by their audience ought to maintain a healthy presence on social media.

Audience 52

Audience Conversion Geo targeting Brand Awareness 52