MNTN

AUGUST 25, 2023

According to a recent survey from both Digiday and MNTN, 2023 research reveals that brands are shifting budgets to CTV in new ways, and they’re making strides to solve the challenges of inventory fragmentation. For example, purpose-built creative geared toward a specific audience or objective can help reach that goal faster.

Retargeting 52

Retargeting Food Conversion Audience 52

Basis

DECEMBER 5, 2022

Second, robust retargeting strategies will be key. To take advantage of these movements and accelerate into a position of strength, advertisers should focus on implementing powerful, future-proof audience segmentation strategies that will empower them to target engaged consumers effectively.

Marketing 52

Marketing Retargeting Manufacturing Finance 52

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.

Audience 52

Audience Cookies Ad Server Viewability 52

Martech Series

JANUARY 29, 2023

. “The fact that consumers who use a Safari browser on an iPhone or any other Apple device cannot be identified through a third-party cookie is a real problem for marketers regarding ad personalization and retargeting,” said Steve White, CEO of Clarivoy. Clarivoy is offering a special promotion at NADA 2023.

Retargeting 87

Retargeting Advertising Cookies Agency 87

YieldBird

SEPTEMBER 29, 2023

Emerging Privacy-Focused Ad Technologies Companies in the advertising tech industry are working on privacy-friendly technologies to help advertisers connect with their desired audience without using third-party cookies. These solutions include Universal IDs, Privacy Sandbox APIs, and Seller Defined Audiences. What’s new in GAM?

Cookies 52

Cookies Audience Retargeting Advertising 52

MNTN

NOVEMBER 21, 2022

If 2023 is any indication, all signs (and data) point to up. As they say, how you ring in the new year sets the tune for the rest of the year—and so, in this article we’ll cover how to set your campaigns up for success in 2023 and beyond. . 2023’s New Year’s Resolution Theme: Healthy, Wealthy, Wise.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Building on video. Image: LinkedIn.

Brand Lift 69

Brand Lift Conversion Rate Retargeting Video Ads 69

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. There is room for improvement.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. is forecast to exceed $26 billion in 2023, up 27.2% Furthermore, a survey of 100 retail marketers conducted by MNTN and Worldwide Business Research (WBR) found that 86% plan to spend more on CTV in 2023.

Retargeting 62

Retargeting Media Conversion Rate Retail 62

MNTN

DECEMBER 21, 2023

Precision Audience Targeting Without customers, the whole sales process kinda falls apart, so we don’t need to tell you the importance of audience targeting. With MNTN’s audience tools, you can reach first and third party audiences, driving both prospecting and retargeting.

Retargeting 52

Retargeting Audience Conversion Marketing 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. But let’s get real—it’s 2023, and hoping just isn’t enough anymore.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Basis

APRIL 25, 2024

As a result, in 2023, 53% of buy-side ad investment decision-makers said they plan to increase their focus on placing ads with publishers using first-party data. But adding direct buying gives marketers the ultimate control over their ad dollars—both in terms of audience and for minimizing risk. “By

Brand Lift 80

Brand Lift Advertising Cookies Impressions 80

Monetize More

NOVEMBER 24, 2022

Let’s take a look at some of the best mobile ad sizes for publishers in 2023 and optimization tips you can start implementing today: The 300×250 ad unit. 320×50, 300×50, and 300×100 are to become more popular in 2023. The formats 320×50, 300×50, and 300×100 are to become more popular in 2023. Decent viewability.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Basis

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? How Will Economic Uncertainty Impact 2023 Holiday Shopping? These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays.

Advertising 52

Advertising Shipping Retargeting Education 52

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

MARCH 18, 2024

With 95% of advertisers planning to maintain or increase their programmatic CTV spend , it’s time to create purpose-built ad creative that resonates with your audience and converts them into customers. Purpose-built creative — as the name implies, ad creative made with a specific purpose — can help you hone in on your audience.

Audience 52

Audience Retargeting Conversion Marketing 52

Smart-Hub

OCTOBER 20, 2023

In 2023, US adults are projected to spend, on average, nearly two hours daily using CTV devices. They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Martech Series

JANUARY 30, 2023

Marketing in 2023 has great potential for the B2B space. Hyper personalization in digital campaigns is the ideal goal, and audience fragmentation seems to be its greatest challenger. Think Connected TV, and Competitive conquesting, and programmatic out of home with digital and mobile retargeting.

MarTech 86

MarTech ROI Click Through Rate Viewability 86

MNTN

NOVEMBER 14, 2023

There is no time to waste marketing to this valuable pool of customers — Q5 is the perfect opportunity to reach this new audience, especially since many gift cards go unspent. As we’ve seen from our first party research , those who maintain an evergreen campaign of both prospecting and retargeting see the fastest path to profitable spend.

Audience 52

Audience Shipping Retargeting Advertising 52

MNTN

DECEMBER 15, 2022

This year was a pivotal year for streaming and 2023 promises to be an even greater opportunity. What comes first to you when you’re thinking about 2023?”. After selecting the main business goals, Haase then recommends selecting a target audience. The days are ticking down to the new year and resolutions are being outlined.

Advertising 52

Advertising A/B Testing Audience Retargeting 52

Digiday

DECEMBER 19, 2022

The brand’s target audience for the QR code campaign is 18-to-55-year-old women who have an interest in skincare, beauty and fashion. Working with Flowcode positions Skkn by Kim for connecting “with our consumers, driving purchases and measuring the impact of the campaign with real-time analytics,” Kardashian told Digiday.

Pop-Up 83

Pop-Up GDPR Retargeting Fashion 83

Digiday

FEBRUARY 9, 2023

In contrast, in 2023, marketing teams working with MNTN can measure and track conversions from streaming TV advertisements through pixels. And the platform automatically monitors and optimizes those campaigns to ensure ads are delivered when audiences are most likely to respond and that they’re being served on the optimal network. “As

Geo targeting 63

Geo targeting Retargeting A/B Testing Conversion 63

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. 2023 will mark the shift.” This initiative aims to create a safer online environment for consumers, while still helping advertisers reach their target audiences.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 109

Audience Cookies Retargeting Marketing 109

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. In July, talks of an ad-supported Netflix hinted at an early 2023 launch. Currently, there is no available third-party segmentation or first-party retargeting.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

MNTN

DECEMBER 12, 2022

As the end of the year approaches and 2023 planning is full steam ahead, search marketers may be scratching their heads as they adjust to upcoming paid search shifts. Haeri covered some of the upcoming changes expected for paid search in 2023 and how paid search marketers could add Connected TV to make the most of their marketing budget.

A/B Testing 52

A/B Testing Audience Retargeting Search Advertising 52

Digital Remedy

MAY 16, 2023

Migration to CTV: As the number of viewers tuning into linear drops, marketers can no longer afford to keep a tunnel-vision focus on the traditional TV medium and miss out on reaching a wider audience.

Media 52

Media Audience Retargeting Performance Targeting 52

Digital Remedy

JUNE 27, 2023

consumers saying leisure travel spending will be a top priority in 2023. By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Creative matters!

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Basis

JULY 7, 2023

A personalized, cross-channel advertising strategy is even more important when people start shopping for the holidays: With increased competition and consumers feeling the stress of the season, advertisers need precise placements and sharp creative to reach their target audiences. Also, make sure to diversify your inventory.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

MNTN

SEPTEMBER 8, 2022

He pointed to the fact that 86% of customers interested in travel watch CTV, and 77% watch ad-supported channels, meaning there’s a built-in audience for travel brands—and CTV’s targeting capabilities finds them. CTV’s audience-first approach reaches the right audience,” said Edmundson, and that means less wasted media impressions.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

Martech Series

FEBRUARY 9, 2023

To stay on the growth track in 2023, CEOs will be forced to adapt to a more discerning consumer environment to take advantage of the plethora of opportunities hidden in this economy. So how do you most effectively engage your audience through your marketing, particularly in the face of a potential recession?

Audience 72

Audience Retargeting Marketing Education 72

Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 billion globally in 2023, up 10.1% In January, Criteo and Magnite partnered to extend retail audiences into CTV advertising. from the previous year. In the U.S., to reach $51.36 billion in 2024. “The

Retail 60

Retail Media GDPR Shipping 60

Digiday

NOVEMBER 30, 2022

“So as dollars get tighter in 2023, I think you’re going to put those dollars in more effective places that you see growth opportunities.” Many brands are making this observation and exploring the potential that new influencer spaces bring to their own audience engagement and creative strategy,” said Yang.

Retargeting 61

Retargeting Agency Media Impressions 61

Adtaxi

APRIL 12, 2022

Better website experience Pairing a well-maintained data feed with first-party data creates better and more relevant ad experiences for your target audience. Once again, your data feed can be used in collaboration with this data to reach qualified potential customers through dynamic retargeting. dollars in 2023,” more than 400% growth.

eCommerce 55

eCommerce Retargeting Communications Audience 55

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Ad Monsters

NOVEMBER 16, 2022

Primarily, it benefits buyers with the ability to retarget hopeful customers across the open web. Instead of publishers wanting to get Safari CPMs where Chromes are, think about the reality: Chrome CPMs will drop to Safari lows by 2023. . “It doesn’t just have to be Seller Defined Audiences. Bridging the Gap.

Cookies 74

Cookies Viewability Click Through Rate Food 74