Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. In 2023, as Instagram Reels and Stories have finally taken the #1 spot in advertisers’ priority lists, you should put more effort into improving your IG campaigns. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Click-Bait Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Single Grain

JUNE 8, 2023

The overarching areas to consider are as follows: If you give a keen eye to each of these areas in the way we discuss here, you should have a pretty good idea as to what problem areas you might have, and what potential avenues your ad account has to grow in. Let’s go through each area of importance when conducting a Facebook Ads audit.

Retargeting 52

Retargeting A/B Testing Conversion Rate Conversion 52

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. Typically, the only limitation will be your targeting criteria and your budget.

Advertising 52

Advertising Retargeting Impressions CPC 52

Single Grain

AUGUST 3, 2023

This is why more advertisers are taking a step up with ad creation by investing in dynamic creatives. With dynamic creatives, advertisers use consumer data to implement creative elements that appeal to the audience better. Creatives can vary by ad, but usually include a combination of copy, visuals and the products featured.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

APRIL 27, 2023

Properly structured accounts are crucial for managing campaigns efficiently and effectively: Check that your campaigns, ad groups and targeted keywords are well-organized and aligned with the business goals. Look at the performance of the campaigns along with key metrics like clicks, conversions and returns. It also increases ad spend.

eCommerce 52

eCommerce Click Through Rate ROI CPA 52