Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”. “We

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

AdPushup

MAY 28, 2023

Discover the top 8 mobile ad networks for publishers in our 2023 update. Find the perfect network to maximize your ad monetization and reach your target audience effectively. The ad tech industry responded to this [.]

Ad network 98

Ad network Mobile Ads Ad Tech Audience 98

Admixer

OCTOBER 22, 2020

Advertising priorities are constantly changing, and in 2020 they gravitate more and more towards video ads network. 30 years ago, TV was paramount to reach and engagement, then the web arrived and display ads captivated the audience for decades. Finally, digital video content came to the foreground.

Ad network 52

Ad network Video Ads Audience Advertising 52

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 77

Video Ads Retail eCommerce Ad Space 77

Advendio

JANUARY 12, 2023

As the advertising industry continues to evolve rapidly, ad technology trends for 2023 look equally promising as in 2022. Globally, media owners ad revenue is estimated to reach $855.9 billion in 2023 which is an increase of $47.8 billion from the 2022 prediction. Power of Connected TV (CTV). Omnichannel Advertising.

Advertising 77

Advertising Retail Cookies Video Ads 77

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Perhaps this new technology can help marketers reach audiences on mobile? times more engaging than longer-form content. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. What Elements Make This Ad So Great?

Education 52

Education Audience Video Ads Brand Awareness 52

Monetize More

DECEMBER 29, 2022

Best practices for publishers to maximize ad revenue in 2023. There are several best practices that publishers can follow to maximize their ad revenue in 2023: Optimize your website for ad placements: Make sure that your website is well-designed and easy to navigate, as this will make it more attractive to advertisers.

Header Bidding 98

Header Bidding Ad Ops Ad Exchange Affiliates 98

Basis

JULY 31, 2023

Pretty sure Gaston isn’t the target audience here. Report: Social media isn't dying—it's still growing [:01] Next year, there will be nearly the same number of social media users in the US as there are TV viewers, which eMarketer calls an “historic audience shift.” Read more from the official release here.

Video Ads 52

Video Ads Audience Conversion Media 52

Exchange Wire

MARCH 10, 2023

Equativ, the leading global independent ad platform today (March 10th, 2023) announced a partnership with Qortex, the pioneer in On-Stream™ video ad decisioning. The partnership aligns around Equativ’s in-game marketplace powered by Equativ Buyer Connect (EBC), the self-serve digital ad curation [.]

Audience 52

Audience Advertising Video Ads 52

MNTN

DECEMBER 22, 2022

The world of CTV is barreling into 2023 at top speed and showing no signs of a slowdown. Trends and Predictions for 2023.” With economic anxiety looming over marketing teams, spending is being reigned in, ad dollars are being reallocated, and budgets and their returns are under a microscope,” the host pointed out.

Audience 78

Audience Advertising Video Ads Marketing 78

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

illumin

OCTOBER 6, 2023

By following user trends and behavior, marketers can predict which changes might be coming down the pipeline, but also what their target audience is looking for when logging in. Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts.

Media 89

Media Audience Ad Tech Video Ads 89

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Congratulations!

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! The gaming niche is no exception.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 58

Audience Marketing Video Ads Entertainment 58

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 57

Video Ads Demand Side Platform Impressions Brand Awareness 57

Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. NCM’s Rosen agreed.

Video Ads 66

Video Ads Media Advertising Brand Awareness 66

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 57

Audience Media Video Ads Retail 57

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

APRIL 4, 2024

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. Building on video. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.”

Brand Lift 69

Brand Lift Conversion Rate Retargeting Video Ads 69

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 52

Audience Media Video Ads Retail 52

Digiday

MAY 1, 2023

This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. Ad spend in the U.S. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 65

Audience Entertainment Media Brand Awareness 65

Basis

MARCH 31, 2023

No matter what happens, social video ad budgets are forecast to weather the downturn in ad spending better than nonvideo formats. Level Up Your Game Launch on Reddit [:03] This insights report discusses how leaned-in gaming audiences have headed to Reddit as their number-one source of information and recommendations.

Audience 68

Audience Media Video Ads Retail 68

Martech Series

FEBRUARY 16, 2023

The expansion of our relationship with SpringServe will allow us to leverage the proven Tiles technology to enable advertisers to deliver innovative and contextually relevant content and messaging to engaged audiences where they’re watching,” said James Collins, SVP Media, at Rakuten Advertising.

Advertising 90

Advertising Video Ads Audience MarTech 90

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Too generic.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

VideoWeek

FEBRUARY 28, 2024

Internet-connected devices have overtaken traditional TV as the nation’s most popular method for watching video content, according to Kantar and the Internet and Mobile Association of India (IAMAI). And video/audio streaming was identified as the most popular online activity among Indian internet users.

Video Ads 105

Video Ads Communications Audience Media 105

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Martech

APRIL 3, 2024

In December 2023, Reddit hosted more than 1 billion posts and more than 16 billion comments. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. The more you know your audience, the better you will do — a real plus for B2B marketers. “We 44% of U.S.

Audience 85

Audience MarTech Video Ads Media 85

Monetize More

JANUARY 25, 2023

Half page ads can also be used in a variety of ways, such as linking to a landing page or promoting a sale. They are perfect for businesses looking to make a big impact and grab the attention of their target audience. Video Ads In addition to traditional banner ads, many websites also offer the option to display video ads.

Banner 52

Banner Advertising Ad network Click Through Rate 52

Brid.tv

JANUARY 15, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. Need a video monetization solution for your ad-powered business?

Audience 52

Audience Video Ads Ad network Ad Server 52

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. Last year, we saw DTC brands that were active on our platform increase their total ad spend on Connected TV by 384% from Q1 to Q3 (an increase that doesn’t even include the usual boom in spend during the holiday season in Q4).

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

Ad network 52

Ad network Click Through Rate CPM Impressions 52