AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. billion in 2023 to USD 11.4 56% of advertisers use a self-serve demand side platform.

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. He should be fired immediately.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Basis

FEBRUARY 28, 2023

It’s come a long way since its inception over a decade ago, evolving into an important strategic component of digital campaigns that can effectively connect brands with their audiences. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 in 2023, while native social grew just 3.5%

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Globally, DOOH ad spend is forecast to grow 13.2%

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served? How Are In-App Ads Served? Back then, the mobile app market was worth just $206 million. billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Part of Condé Nast’s restructuring is designed to cater to this volatile video landscape. Amazon Prime Video also jumped from 12.6 Read on VideoWeek. billion, up 4.9

Ad Tech 98

Ad Tech Ad Server Media Agency 98

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange?

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This automated process allows for more efficient and targeted ad placements.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. Conducted alongside PwC, the study found that ad spend on CTV devices (£1.2

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange?

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. All of this drives the price up.

Advertising 109

Advertising Marketing Ad Exchange Retail 109

VideoWeek

SEPTEMBER 15, 2023

Rao has been at the business for 23 years, most recently serving as CEO of its Audience Measurement Unit. Meanwhile Nielsen has struggled to keep up with fragmented audience consumption, allowing alternative measurement companies to gain traction, including Comscore, iSpot.TV and VideoAmp. Read on VideoWeek. Read on VideoWeek.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

Marketing 52

Marketing Media Entertainment Agency 52

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 What is Ad Tech? AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. The AdTech market is projected to grow from 579.4

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher?

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Digiday

FEBRUARY 14, 2023

This week’s Future of TV Briefing looks at how sufficient frequency management remains elusive for streaming advertisers and why 2023 could be a turning point. A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads.

Advertising 54

Advertising Demand Side Platform Agency Ad Tech 54

VideoWeek

MAY 5, 2023

In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Snapchat is also rolling out ads in Spotlight, its explore tab, for advertisers globally. Snapchat says First Story could reach up to 50 million users in the US daily.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

Adtelligent

OCTOBER 6, 2021

Real-time bidding is a technology that provides each auction participant an equal opportunity to win in the programmatic auction for the ad inventory, with the highest winning bid. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. This is an increase of 34.9%

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

Digiday

APRIL 24, 2023

The company announced earlier this month that it will relaunch HBO Max, including its ad-supported tier, under its new moniker “Max” in May 2023. Additional programming will come from sibling streamer Discovery+, while Discovery+ will also remain as a stand-alone platform. Discovery doubled down on its streaming offerings.

Audience 54

Audience Agency Advertising Ad Exchange 54

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. ShowHeroes Launches Voice-Activated CTV Ad Video ad tech business ShowHeroes launched its ‘Voice Command Branded Player’ this week, an actionable CTV ad that features a text element and custom audio command. after that.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

APRIL 26, 2023

Digiday updated data for platforms that did not provide updates when possible based on available information. Digiday interviewed executives at Hulu, Peacock, The Roku Channel, Tubi and YouTube about their platforms’ ad offerings and recent innovations. “It’s something we watch closely,” she said.

Impressions 52

Impressions Ad Targeting Audience Agency 52

Digiday

NOVEMBER 22, 2022

Furthermore, CTV typically provides advertisers with greater control and flexibility than traditional TV while still offering an ability to reach a large audience on a big screen, all of which have become important to brand advertisers that are tightening their belts at the moment. “We But in Q3, the split was 60-40. What we’ve heard.

Impressions 54

Impressions Demand Side Platform Advertising Entertainment 54

VideoWeek

JULY 18, 2022

” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4 Meanwhile television ad spend growth is expected to sit at 3.6 percent, and broadcaster video on demand (BVOD) is up by 16.0 percentage points.” percent year-on-year.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. The bids are based on the target audience, ad placement relevance, and campaign goals.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. This data can enrich your customer profiles and help you target specific audiences.

Machine Learning 52

Machine Learning Advertising Marketing Conversion 52