Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying. Attention data technology works by filling that knowledge gap, providing more definitive insights into how audiences engage with a brand’s content on specific domains. Could 2023 be the tipping point?

Advertising 52

Advertising Demand Side Platform Impressions Education 52

VideoWeek

NOVEMBER 8, 2022

The Trade Desk this morning announced a new partnership with TV measurement platform Innovid, enabling incremental reach analysis for Trade Desk clients in the UK and Germany. The pairing extends the duo’s existing relationship in the US, and is expected to expand into other European countries and Australia in 2023. Reaching out.

Demand Side Platform 59

Demand Side Platform Audience Advertising Marketing 59

Martech Series

NOVEMBER 21, 2022

Marketing Technology News: StoryFile Named CES 2023 Innovation Awards Honoree. “As Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. YoY in 2023, faster than any other channel. In 2023, it is projected to grow an additional 46.8%. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Unruly

MAY 2, 2023

“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, Chief Strategy Officer, Tremor International.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Education 52

Martech Series

NOVEMBER 20, 2022

By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. YoY in 2023, faster than any other channel. In 2023, it is projected to grow an additional 46.8%. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. They attract a vast audience and provide an alternative medium for content consumption.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If The Google-owned video platform’s emphasis on streaming may have led it to cede ground among social video-minded advertisers market to TikTok.

Video Ads 59

Video Ads Demand Side Platform Impressions Brand Awareness 59

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. From here, media traders can start negotiating deals.

Cookies 62

Cookies Advertising Demand Side Platform Audience 62

Unruly

MARCH 14, 2023

Having worked closely together already, we know Unruly brings our clients valuable inventory across multiple channels, including CTV, as well as mobile and web for video and display,” said Phelan Pullen, SVP, Programmatic, Mediahub.

Demand Side Platform 52

Demand Side Platform Agency Affiliates Media 52

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. billion in 2023. Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digiday

DECEMBER 13, 2022

That premium pedigree stems from the fact that these ads are more likely to be seen by audiences because they are placed closer to the content that a viewer is actually intending to watch. He added, “We’ll continue to test and monitor buy-side adoption to determine when to start sending podded requests to DSPs.”

Demand Side Platform 67

Demand Side Platform Audience Ad Server CPM 67

Digiday

FEBRUARY 16, 2023

Evidence shows the leading independent demand-side platform is weathering the current economic storm and outperforming its peer set, albeit there are some nuances to consider that portend challenges to come. Gross spend on the platform was $7.8 billion, up 32%.

Demand Side Platform 69

Demand Side Platform Ad Tech Cookies Media 69

Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Advertisers embraced AR to engage audiences with interactive campaigns.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digital Remedy

MARCH 7, 2023

From beginning to end, a media plan sets the stage for your campaign and ad buys, helping you determine how, when, and where your audience will receive your brand’s next message. uptick expected in 2023. Options for Premium Inventory CTV ad spend is growing, with a 14.4% We are connected, so you don’t have to be.

Media 52

Media Demand Side Platform Audience ROI 52

Digiday

OCTOBER 11, 2022

Audience pitch. One source said that a few months ago, Apple was talking about an ad sales approach that more closely resembled selling search than a traditional audience-based pitch that most TV sellers take to market. At that time, they were very anti ever working with a [demand side platform].

Agency 81

Agency Media Demand Side Platform Ad Tech 81

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. However, with constantly evolving consumer demand and new privacy rules , another advertising method is taking the spotlight – contextual advertising.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

VideoWeek

FEBRUARY 16, 2024

TF1 Revenues Declined in 2023 Despite Ad Market Rebound TF1 posted declines in both its fourth quarter and full-year revenues for 2023, but noted that the ad market “rebounded in the second half” of the year. percent YoY during 2023, but actually rose 1.7 The French broadcaster said ad revenues fell 2.1

Marketing 52

Marketing Media Entertainment Agency 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. He should be fired immediately.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Digiday

FEBRUARY 21, 2023

But the tune may take on a new, programmatic-inflected pitch in 2023. This year it seems set to shift to the streaming side. For example, Roku CEO Anthony Wood said during the company’s quarterly earnings call last week that the CTV platform owner plans to make its ad inventory available to more demand-side platforms.

Ad Inventory 63

Ad Inventory Demand Side Platform Agency Ad Tech 63

Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Data Management Platforms (DMP). Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. Related Read : [link].

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Monetize More

MARCH 2, 2023

RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles. If the impression is found to match the advertiser’s target audience, a bid is placed via the DSP, and if won, the ad gets delivered to the publisher’s website.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Basis

MARCH 7, 2023

In 2023, US DOOH spending is forecast to grow by another 15.8%. Programmatic digital out-of-home allows advertisers to activate DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP). Dynamic : Adjust and personalize ads in real-time to cater to your target audience.

Advertising 79

Advertising Pop-Up Impressions Demand Side Platform 79

VideoWeek

AUGUST 25, 2023

percent in 2023 and 8.2 The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). Ad spend is projected to grow 4.4 billion next year, accounting for 21.8

Media 52

Media Retail GDPR Agency 52

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This means that programmatic advertising is not only increasing, its booming.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic.

Agency 52

Agency Non-Profit Ad Exchange Media 52