Digiday

FEBRUARY 21, 2023

But the tune may take on a new, programmatic-inflected pitch in 2023. This year it seems set to shift to the streaming side. And I don’t need to reserve all my CTV [ad inventory] upfront. The flexibility conversation over the past few years has largely concentrated on traditional TV’s cancelation options. podcast.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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VideoWeek

FEBRUARY 16, 2024

TF1 Revenues Declined in 2023 Despite Ad Market Rebound TF1 posted declines in both its fourth quarter and full-year revenues for 2023, but noted that the ad market “rebounded in the second half” of the year. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

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Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. billion in app stores.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.

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Monetize More

DECEMBER 28, 2022

As a publisher, all you need to do is focus on your content and we’ll do the rest of the heavy lifting when it comes to supercharging that ad revenue to the next level. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Tag management.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic.

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Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To understand better what other benefits an SSP can bring, we dive deep into the key features of a supply-side platform. What Is a Supply-Side Platform (SSP)?

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Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% What Is an Ad Exchange? How Does an Ad Exchange Work? year on year.

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Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. Ad exchange, in turn, utilizes mostly real-time bidding (RTB) technology to display relevant ads to targeted groups of users.

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VideoWeek

OCTOBER 1, 2022

Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.

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VideoWeek

MAY 12, 2023

Elon Musk (@elonmusk) May 11, 2023 Meta Launches AI Sandbox for Advertisers Meta this week announced the launch of a new ‘AI Sandbox’ for advertisers, essentially a testing ground for new ad products which use AI, including generative AI. Excited to announce that I’ve hired a new CEO for X/Twitter. Captify, IRIS.TV

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Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

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Brid.tv

JUNE 14, 2023

What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange? These platforms use automated technology to facilitate the buying and selling process. Ad Network — What Is the Difference?

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Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes.

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Monetize More

APRIL 13, 2023

Plus, we give you tips on how to get started with header bidding in 2023 if you decide to give it a try. Whether you’re an up-and-coming publisher trying to maximize their earnings or a premium publisher with millions of visitors, knowing the A-Z of header bidding in 2023 and what is header bidding in digital marketing is a must!

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Brid.tv

FEBRUARY 13, 2023

Amazon Publisher Services (APS) is one of the most optimal header bidding technologies of 2023 due to its access to extensive first-party data (credit card behavior, emails, etc.). Unified Ad Marketplace (UAM) is a server-side header bidding platform that helps publishers sell ad inventory and manage their bidding partners.

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VideoWeek

SEPTEMBER 15, 2023

Rao has been at the business for 23 years, most recently serving as CEO of its Audience Measurement Unit. Meanwhile Nielsen has struggled to keep up with fragmented audience consumption, allowing alternative measurement companies to gain traction, including Comscore, iSpot.TV and VideoAmp. Read on VideoWeek. Read on VideoWeek.

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Brid.tv

JUNE 26, 2023

So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network? Top 20 Video Ad Networks for Publishers in 2023 1. TargetVideo Premium Demand 3. Chocolate Platform 12.

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InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Americans spent an average of 4.1 hours a day), and brands are taking notice.

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Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. This data can enrich your customer profiles and help you target specific audiences.

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VideoWeek

OCTOBER 7, 2022

Google will close its Stadia video game streaming service on 18th January 2023, the company said in a blog post. “In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. Game Over for Google’s Gaming Service. ” Channel 4 and Sky Secure FTA F1 Highlights.

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GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

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Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

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Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake. Who should use it?

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VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. Buyers working with Yahoo will be able to target specific audiences, which are defined by TF1 using its telco partners’ data on location, demographics, and TV consumption habits. FT Edit is free for the first month, then 99p for six months, and £4.99

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