2023 Audience CPM Demand Side Platform 
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. These advertisers bid in real-time at or above the fixed CPM price.
Digiday
DECEMBER 6, 2022
It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If The Google-owned video platform’s emphasis on streaming may have led it to cede ground among social video-minded advertisers market to TikTok.
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Digital Remedy
MARCH 7, 2023
From beginning to end, a media plan sets the stage for your campaign and ad buys, helping you determine how, when, and where your audience will receive your brand’s next message. uptick expected in 2023. Options for Premium Inventory CTV ad spend is growing, with a 14.4% We are connected, so you don’t have to be.
Digiday
DECEMBER 13, 2022
That premium pedigree stems from the fact that these ads are more likely to be seen by audiences because they are placed closer to the content that a viewer is actually intending to watch. He added, “We’ll continue to test and monitor buy-side adoption to determine when to start sending podded requests to DSPs.”
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.
Monetize More
MAY 30, 2023
Looking for the best mobile ad networks to boost your revenue in 2023? Read on to discover the most promising mobile ad networks for 2023 and take your monetization efforts to new heights. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Supports iOS, Android, Unity, and more.
VideoWeek
OCTOBER 1, 2022
Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. percent next year.
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