Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023. Congratulations!

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PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).

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Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market.

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Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

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Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023. Too generic.

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Brid.tv

JANUARY 15, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. Need a video monetization solution for your ad-powered business?

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AdvertiseMint

NOVEMBER 7, 2023

By aggregating ad space from multiple publishers, ad networks allow advertisers to reach broader audiences across various platforms with ease. For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats.

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Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. As ad inventory quantity goes up, the ad rates go down.

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Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising, then, is a type of video advertising that takes place on CTV devices while a viewer is streaming content.

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Brid.tv

JUNE 12, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. Need a video monetization solution for your ad-powered business?

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MNTN

SEPTEMBER 20, 2023

billion in the US in 2023. The CTV and Over-the-Top (OTT) video advertising market has been expanding. More Ad Inventory More platforms are adding ad-supported tiers than ever before. Even platforms who swore off advertising (coughNetflixcough) have joined the CTV ad circuit.

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Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have? Who Are Your Competitors?

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Brid.tv

JANUARY 2, 2023

Great Audience Targeting — Different apps have different user bases, making it easier for advertisers to choose apps with the audience they are looking for. In addition to this, apps gather more useful user data for audience targeting purposes than websites do. CPMs also differ depending on the in-app mobile ad format.

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Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served? How Are In-App Ads Served? Back then, the mobile app market was worth just $206 million. billion in app stores.

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

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MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. This year was a pivotal year for streaming and 2023 promises to be an even greater opportunity. Unfortunately, CTV only accounts for about 18% of video ad dollars.

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Digiday

MAY 3, 2023

First up, Snapchat has launched First Story First Story enables advertisers to reserve the first video ad that Snapchatters see between Friend Stories, and has a potential daily reach of more than 50 million, according to the team. The love for the app was there, but the ad inventory was not. Which makes sense.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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Brid.tv

OCTOBER 27, 2022

By contrast, this number is expected to be as low as 65 million in 2023. In fact, according to Insider Intelligence , baby boomers are the most faithful cable TV audience of all age groups. What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads.

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Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. In 2023, US adults are projected to spend, on average, nearly two hours daily using CTV devices. Skippable ads allow viewers to omit an advertisement after a few seconds.

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Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment.

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Digiday

JANUARY 31, 2023

Shorts-sighted Apple’s MLS ad pitch, Instagram’s Reels rev-share dilemma, Paramount’s Paramount+ With Showtime and more Shorts-sighted The key hits: YouTube’s Shorts ad product has provided limited features for advertisers since officially launching last year. Will it yield enough growth?

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Brid.tv

DECEMBER 23, 2022

In-аpp advertising is an app monetization strategy that includes selling ad inventory to brands and advertisers. Whenever a user sees an ad or carries out a certain action (such as clicking on the ad, downloading an app, or making a purchase), the app’s publisher gets paid. In-App Ad Formats. In-App Advertising.

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VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Apple News Picks NBCUniversal to Sell Ads in UK. The Week in Tech.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

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VideoWeek

JULY 8, 2022

YouTube still seems focussed on winning over creators for Shorts – its blog post this week marking the one year anniversary touted Short’s ability to grow musicians’ audiences. The service was due to launch in France in 2023 but has been replaced with a new combined streaming service in the French market.

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Automatad Inc.

MARCH 31, 2022

According to AdExchanger , a seller-defined audience (SDA) could also be passed as an ESP. . The impending lack of audience targeting and increased awareness around how user data is handled is a major catalyst for this shift in mindsets. . The bot works across CTV and mobile video ads. Utah is the fifth state in the U.S.

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Brid.tv

JUNE 5, 2023

For publishers looking to expand their earning potential through live streaming , we decided to ease the search by creating a list of the best live streaming platforms in 2023. Often, these online video platforms offer additional services such as video hosting, encoding, and content management that help deliver smooth, high-quality streams.

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Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

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Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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