Monetize More

MARCH 3, 2023

Quick approval Ad Networks for 2023 1. Google AdSense AdSense is Google’s flagship advertising product and remains one of the world’s most legitimate and popular ad networks. Viewdeos Viewdeos helps publishers monetize traffic through video advertising. Click here to find out more about Viewdeos.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

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Monetize More

DECEMBER 29, 2022

The ad unit, the inventory on which it appears, and the interaction it receives are the fundamental elements of monetization. Video ad units generally result in larger audience engagement, such as more prolonged periods of time spent on a page, and thus fetch higher CPMs compared to generic display ads.

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Monetize More

DECEMBER 29, 2022

But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run smoothly and achieve their full potential. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

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PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).

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Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Monetize More

MAY 16, 2023

In this article, we will explore the state of CTV for publishers in 2023, examining the growth, opportunities, challenges, and best practices for success in this exciting and dynamic market. The Rise of Dynamic Ad Insertion (DAI) One of the most interesting trends in CTV is the rise of dynamic ad insertion (DAI).

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Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

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Martech Series

JANUARY 3, 2023

Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. We are gaining momentum as we act on our goals to offer best in class measurement capabilities and provide greater visibility into the return on ad spend across our award-winning IP.”.

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Brid.tv

JANUARY 15, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. Need a video monetization solution for your ad-powered business?

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Brid.tv

JUNE 12, 2023

Features to Look for in a Video-on-Demand Platform Built-In Video Hosting Affordable and Reliable CDN Variety of Monetization Options DRM Protection Video and User Engagement Analytics The 13 Best Video-on-Demand (VOD) Platforms in 2023 1. Need a video monetization solution for your ad-powered business?

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AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

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Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. As ad inventory quantity goes up, the ad rates go down.

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Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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MNTN

SEPTEMBER 20, 2023

billion in the US in 2023. The CTV and Over-the-Top (OTT) video advertising market has been expanding. More Ad Inventory More platforms are adding ad-supported tiers than ever before. Even platforms who swore off advertising (coughNetflixcough) have joined the CTV ad circuit.

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Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13.

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Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

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Brid.tv

DECEMBER 28, 2022

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

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Digiday

MAY 3, 2023

First up, Snapchat has launched First Story First Story enables advertisers to reserve the first video ad that Snapchatters see between Friend Stories, and has a potential daily reach of more than 50 million, according to the team. The love for the app was there, but the ad inventory was not. Which makes sense.

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Brid.tv

OCTOBER 27, 2022

By contrast, this number is expected to be as low as 65 million in 2023. What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads. According to statistics , the number of households in the U.S. In 2013, there were 100 million such households.

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MNTN

DECEMBER 15, 2022

When it comes to a business-minded solution, adding Connected TV to your ad mix may just be the makeover you’re looking for. This year was a pivotal year for streaming and 2023 promises to be an even greater opportunity. Unfortunately, CTV only accounts for about 18% of video ad dollars. Watch the Full Webinar.

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VideoWeek

FEBRUARY 16, 2024

But the impressive content demonstrated by the demo shows that a future in which quality video can be quickly created and cheaply – by both media companies and creative agencies – may not be too far away. The French broadcaster said ad revenues fell 2.1 percent YoY during 2023, but actually rose 1.7

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Brid.tv

DECEMBER 23, 2022

In-аpp advertising is an app monetization strategy that includes selling ad inventory to brands and advertisers. Whenever a user sees an ad or carries out a certain action (such as clicking on the ad, downloading an app, or making a purchase), the app’s publisher gets paid. In-App Ad Formats. In-App Advertising.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. The company plans to cover CTV and audio inventory in the future, and says billing points will vary depending on brands’ individual needs.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.

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Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in 2022 ( Statista ). Ease of use.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Digiday

JANUARY 31, 2023

Asked when YouTube will support reach and frequency objectives for Shorts ads, Rettke said, “We are thinking about how brand advertisers can leverage Shorts to achieve their reach and awareness objectives, but don’t have anything to share today.” national TV ad spending in 2022. at the end of 2022. $3

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Smart-Hub

AUGUST 23, 2023

For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

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Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. In 2023, US adults are projected to spend, on average, nearly two hours daily using CTV devices. Let’s delve into more details and consider the most popular CTV ad types.

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

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Automatad Inc.

MARCH 31, 2022

One is where publishers are offering premium ad inventory through secure channels to select advertisers using their first-party data. DoubleVerify, a digital media measurement and analytics provider, recently exposed a new ad fraud scheme that can steal up to $8 million each month in ad spending, called ViperBot.

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Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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