Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Their focus is on mobile and video ad monetization.

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Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

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Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

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Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Monetize More

DECEMBER 29, 2022

But before you can truly reap the benefits of programmatic video, there are a few things you need to do to make sure your campaigns run smoothly and achieve their full potential. In this post, we’ll go over some important tips you need to know to improve video programmatic health in 2023.

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Monetize More

DECEMBER 25, 2022

These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. If you’re running your games or videos through a player, you can probably monetize using video ads. Affiliate Marketing.

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Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

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Brid.tv

NOVEMBER 29, 2022

How Publishers Can Monetize Videos Through Affiliate Deals Paywall Content Creating a Premium Membership Serving Video Ads Which Video Monetization Models Are Best? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

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Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Brid.TV (Display & Video) 2.

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Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 The main types of in-app ad formats include playable ads, interstitial ads, offerwalls, rewarded video ads, video ads, expandable ads, standard banner ads, and native ads. How Are In-App Ads Served? How Are In-App Ads Served?

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AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

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SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. What Is a Demand-Side Platform (DSP)?

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. Programmatic advertising TV ads are data-driven and very precise, thanks to cookies and real-time bidding. Dynamic Ad Delivery.

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. How does programmatic advertising work?

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Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. As ad inventory quantity goes up, the ad rates go down.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. How programmatic advertising works.

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Smart-Hub

AUGUST 23, 2023

Explore the programmatic monetization strategies if you are willing to know how to successfully start your profitable ad exchange. For its ‘ Tariff Refresh’ campaign , O2 decided to repurpose the same TV ads for mobile but made them more relevant leveraging dynamic creative optimization.

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Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. In 2023, US adults are projected to spend, on average, nearly two hours daily using CTV devices. These are a few connected TV examples of ad interaction with viewers.

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Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. Then we have ad exchanges.

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VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

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VideoWeek

JULY 8, 2022

The service was due to launch in France in 2023 but has been replaced with a new combined streaming service in the French market. Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. ” The Week in Tech.

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Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

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Single Grain

MAY 31, 2023

Related Content: Spotify Ads 101: How to Run Successful Audio and Video Ads Cost-Effective Ad Targeting Artificial intelligence algorithms play a pivotal role in helping businesses target their ads more efficiently by reducing wasted ad spend and improving the overall marketing campaign performance.

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