Monetize More

JUNE 20, 2023

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2023 so that you can maximize your ad revenues! FAQ What Are Mobile Game Ad Networks?

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Digital Remedy

DECEMBER 21, 2022

by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. For the digital marketer, there have never been so many ways to connect with the right audience in the right place—at the right time. Ad Tech Trends in Store for 2023.

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Ad Monsters

MAY 13, 2024

Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing. These campaigns are historically given priority for TV placement, resulting in non-political advertisers being bumped to later months with more ad space.

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illumin

DECEMBER 1, 2023

With programmatic, marketers use an algorithm to better understand the best placements to spend their ad money, making more informed and impactful decisions. Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results.

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Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, AdSense remains one of the best, if not, the best ad network available.

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Monetize More

MAY 31, 2023

CPC is similar to RPM in that you’re paid based on clicks, but the amount you earn per click can vary depending on the competition for the ad space. It attracts many advertisers willing to pay a premium to display their ads on websites and reach a vast audience.

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

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Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. 45% said they would buy a product discovered through video ads.

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Monetize More

DECEMBER 26, 2022

What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics. You are selling ad space to brands and tracking the clicks they receive so that you then receive payment. Audiences change. Let’s unpack the key points of this strategy, so you may decide for yourself.

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Monetize More

JUNE 13, 2023

Declining 2023 Ad Rates: Impact on Publishers’ Revenue Streams In 2023, publishers have been grappling with a challenging reality: ad rates have taken a notable plunge compared to previous years, casting a shadow on their revenue streams. This automated process allows for more efficient and targeted ad placements.

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Monetize More

APRIL 19, 2023

Strong ad targeting capabilities for publishers to serve ads to specific audiences based on their interests, demographics, and browsing behavior, maximizing ad performance and revenue. Features: Ad Formats : Google AdSense supports various ad formats, including display ads, text ads, and link units.

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AdvertiseMint

NOVEMBER 7, 2023

Essentially, it aggregates a large collection of ad spaces, or inventory, from publishers and matches it with advertiser demand. Why Are Ad Networks Crucial for Publishers and Advertisers? Ad networks serve as a pivotal intermediary between publishers and advertisers. For Publishers : Ad networks are indispensable.

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MNTN

FEBRUARY 22, 2023

It’s no secret that a lot of people watch the Big Game primarily for the memorable ads—not sure if we’ll ever be able to rid our brains of the Budweiser frogs —but 2023’s commercials appear to have left viewers with mixed feelings. And, much like every year, there were some great ads mixed in with some not-so-great ones.

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Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels.

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Automatad Inc.

FEBRUARY 9, 2023

According to Magna , despite the economic turbulence, digital advertising sales will grow by 8%, reaching $557 billion in 2023, and will account for 65% of the total ad sales. This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. For the U.S.

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MNTN

MAY 12, 2023

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. This is likely a pointed move to stay in competition with Snap , who also presented new ad formats.

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YieldBird

NOVEMBER 10, 2023

As consumers become more accustomed to online shopping and continue seeking great deals, robust sales during this holiday shopping weekend are expected to persist and possibly reach new heights in 2023. Analyze your website’s performance and identify the most profitable ad slots.

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Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising is a great channel for promoting all kinds of products and services to targeted audiences. How Does CTV Advertising Work?

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

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Clearcode

AUGUST 13, 2023

Fast forward to 2023, when 1.96 With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Mobile ad spend is predicted to get as high as $362 billion in 2023, despite tightening marketing budgets. billion in app stores.

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Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. million video game users in the United States alone, representing a sizable untapped audience for most brands.

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Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.

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VideoWeek

JANUARY 20, 2023

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

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Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

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Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Contextual ad targeting. The components of adtech.

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NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Modern internet users are highly conscious of their privacy but are not unwilling to share their data.

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Brid.tv

JANUARY 2, 2023

Great Audience Targeting — Different apps have different user bases, making it easier for advertisers to choose apps with the audience they are looking for. In addition to this, apps gather more useful user data for audience targeting purposes than websites do. In 2022, this time rose to 3 hours and 20 minutes.

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AdvertiseMint

DECEMBER 2, 2023

A Clear Value Proposition Spell out how your product or service solves your target audience’s needs simply and effectively. The proposed value and trial ideas interest the target audience enough to try the software for themselves. #2 2 Display Ad Example: Lumbar Liquidators Lumber Liquidators used a great strategy here.

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Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. What Is Video Advertising?

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Monetize More

DECEMBER 28, 2022

Ad agencies face the same challenges that agency trading desks face, however, agency trading desks have begun offering a variety of supplementary products in order to maintain their relevance among their audience segments. ATDs exist independently or as subsidiaries to larger ad agencies like Publicis Groupe, Dentsu, etc.

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand.

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SODP

MAY 30, 2023

That is a $600 billion question in 2023, and its value will keep increasing with each passing year. trillion in 2023. And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% The sellers who own such spaces are collectively called publishers.

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VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

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Brid.tv

DECEMBER 23, 2022

Make sure they support all the mobile ad formats you need, that they have high ad fill rates , offer satisfactory CPMs, and so on. Strategic ad placement is key — Too many ads can drive away your audience, and so can poorly placed ads. Let’s take a quick look at the most common in-app ad formats.

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Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. InMobi’s platform comes with real-time ad analytics with advanced audience filtering options (e.g.,

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