2023 Audience First-Party Cookies GDPR 
Automatad Inc.
MARCH 23, 2022
Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? While 65% are focusing on demographics for audience segmentation and identification, 27% have prioritized interest and activities. Last Week’s Highlights. AdTech Trends.
illumin
MARCH 5, 2024
These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies. They can be used for wider targeting, audience profiling , and cross-tracking of ads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.
AdvertiseMint
OCTOBER 31, 2023
For a while, this cookie-free-for-all flew under the radar. Growing privacy concerns, especially in Europe, put cookies under scrutiny. Landmark regulations like GDPR gave users more control over their data. The unregulated cookie potluck is winding down. The online ad business boomed thanks to cookie tracking.
Lemonads
OCTOBER 5, 2021
The Phase-Out Is Delayed -- But It’s Coming During its initial announcement, the team at Google announced that cookies from third parties would be discontinued as early as 2022. Instead, the company has announced that the phase-out will take place over three months starting in mid-2023 and running until close to the end of the year.
Digiday
JUNE 8, 2022
In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.
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