Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. At least, that’s what new research from the IAB’s State of Data 2022 (Part II) reveals. In an effort to expand their streaming audiences, Apple, Amazon, and Google are competing for the rights to NFL Sunday Ticket (with Apple the current frontrunner). The best part? Privacy, Please!

Advertising 85

Advertising Cookies Ad Inventory Media 85

NewProgrammatic

MARCH 15, 2022

This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads?

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 89

Retail Media Ad Inventory Ad Space 89

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 113

Advertising Marketing Ad Exchange Retail 113

SODP

JULY 25, 2023

Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. What Is a Supply-Side Platform (SSP)?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces. The company made its debut on the Inc.

Cookies 60

Cookies Ad Inventory Audience Retail 60

MNTN

MARCH 1, 2024

Discovery Reports Profitability While many people ( ourselves included ) raised eyebrows when the HBO and Discovery+ merger was announced in 2022, Warner Bros. Netflix says its ad-supported plan includes ‘the vast majority’ of TV shows and movies available on the standard no-ads tiers,” Variety reports. Warner Bros.

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

Martech Series

JUNE 9, 2022

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Digiday

FEBRUARY 20, 2023

When Tom Matthiesen’s employer, Inven Global, laid off most of its staff in July 2022, the longtime esports writer wasn’t sure that his style of in-depth esports journalism would have a place at any of the remaining endemic publications in the space. “I I could see that their coverage was diluted with a bunch of other stuff,” he said.

Media 68

Media Audience Ad Inventory Marketing 68

Martech

DECEMBER 29, 2022

Premium streamers provide the inventory, price hikes increase the audience for ads. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022.

Media 115

Media Advertising Audience Ad Exchange 115

Digiday

MAY 3, 2023

The platform has officially launched ads in Spotlight Snapchat began early testing on ads in Spotlight last year, CEO Evan Spiegel had previously highlighted on the platform’s Q4 2022 earnings call. Having expanded the testing earlier this year, Snapchat has officially launched ads in Spotlight to all advertisers, globally.

Ad Inventory 69

Ad Inventory Conversion Advertising Video Ads 69

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. and as streaming services proliferate around the world.

Media 77

Media Ad Inventory MarTech Communications 77

Digiday

FEBRUARY 13, 2023

That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday.

Pop-Up 65

Pop-Up Banner Ad Inventory Entertainment 65

InMobi

MAY 5, 2022

The five biggest changes and announcements impacting mobile advertising from the past five years: February 2022: Google announces plans to roll out Privacy Sandbox to Android. An ad-supported business model enables publishers and developers to offer their content/apps for free while still being able to see revenue. April 2021: iOS 14.5

Advertising 52

Advertising Ad Inventory Audience Cookies 52

PubMatic

APRIL 8, 2022

That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. Marketing Technology News: Tomi.ai

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

MNTN

MAY 24, 2023

Audiences are spending more time streaming content than ever before, with streaming outperforming cable for the first time in July 2022. But today, you can connect with the people you actually want to reach, quickly and precisely targeting your intended audience just like you would with other performance marketing channels.

Advertising 52

Advertising Marketing Audience Ad Inventory 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

MNTN

DECEMBER 12, 2022

From recapping CTV’s big 2022 to outlining hidden challenges in 2023, Edmundson gave the must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, and stay one step ahead in a crowded—and competitive—landscape. Finding a Fragmented Audience. CTV’s Best Year Ever (So Far…).

Audience 52

Audience Ad Inventory Ad Space Advertising 52

Digiday

MAY 26, 2022

We’ve been looking for a way to expand our audience and this was the perfect way to do that,” said Katie Boyce, Bloomberg’s executive editor for digital. Bloomberg’s podcast audience has grown 11% year-over-year, a spokesperson said without providing exact figures. The first five shows.

Media 62

Media Audience Ad Inventory Marketing 62

MNTN

DECEMBER 9, 2022

Whether or not Netflix will catch up to the early adopters is yet to be seen, but they’re stepping into a massive opportunity by entering the ad-supported streaming market. As we wrap up 2022, advertising executives and the C-suite have a lot to look back on—and a lot to look forward to more Connected TV in 2023. short-term ad buying.”

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Digiday

FEBRUARY 21, 2023

And I don’t need to reserve all my CTV [ad inventory] upfront. In addition to some ad buyers feeling like they have enough access to streaming inventory outside of the upfront market, there’s the rising popularity of programmatic as a means of buying and selling streaming ads.

Ad Inventory 62

Ad Inventory Demand Side Platform Agency Ad Tech 62

Basis

DECEMBER 1, 2023

This makes it a critical resource for political advertisers looking to motivate younger voters to head towards the polls, as well as those seeking to extend the reach of their TV buys to audiences who are not viewing linear tv. But as technology has advanced and ad inventory expanded, more opportunities for advanced targeting have arisen.

Advertising 54

Advertising Ad Inventory Audience Impressions 54

SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Martech

APRIL 20, 2023

RMN revenue in 2022 was estimated at $37.5 Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. Retail media networks (RMNs) are a rapidly growing channel for advertisers. Onsight and in-store are very connected,” said Babcock.

Retail 106

Retail Retargeting Ad Inventory Media 106

Basis

SEPTEMBER 13, 2022

2022 marks the first year that video will account for more than half of all programmatic ad spending. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Video is experiencing huge growth (thanks to CTV!).

Advertising 88

Advertising Cookies Rich Media Video Ads 88

Digiday

JANUARY 3, 2023

Will the streaming audience shift settle down? The trends affecting the TV, streaming and digital video industry toward the end of 2022 weren’t exactly cheery, nor did they likely take off for the holidays and resolve to enter 2023 anew. Cost-cutting was among the biggest industry trends in 2022, especially in the second half.

Audience 67

Audience Ad Inventory Advertising Entertainment 67

SpotX

AUGUST 8, 2021

eMarketer projections show that addressable linear TV spend will increase by 33% in 2021, and ad spend is expected to surpass $3.6 billion in 2022. Advertisers are embracing audience-based buys and the opportunities to reach consumers through addressable TV solutions. Advertisers’ appetite for addressable TV is growing.

Ad Inventory 52

Ad Inventory Food Audience Advertising 52

Digital Remedy

JANUARY 11, 2023

If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. In April 2022, Netflix executives announced what they had in store for the OTT provider’s near future: new, low-priced ad-supported tiers.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Brid.tv

DECEMBER 28, 2022

Who Is Your Target Audience? Monetize Your App Through Ads With Brid.TV In 2022, apps made around $215 billion from advertisements, as opposed to in-app purchases, which generated around $200 billion. On the other hand, paid apps seem to be the least profitable option, with only a little over $5 billion generated in 2022.

Affiliates 52

Affiliates Non-Profit Mobile Ads Video Ads 52

Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Digiday

JANUARY 4, 2023

Many publishers prepared their 2023 budgets and playbooks with a conservative mindset after 2022 ended up being more focused on survival than growth. Creating more products and offerings will not only boost member programs but will create more ad inventory to sell that doesn’t require splitting profits with platforms through revenue shares.

Media 69

Media Conversion Ad Inventory GDPR 69

Brid.tv

OCTOBER 27, 2022

In fact, according to Insider Intelligence , baby boomers are the most faithful cable TV audience of all age groups. For instance, according to NFL , almost 90% of viewers watched the 2022 Super Bowl on TV. households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. Cable TV Statistics Speak Volumes.

Real Estate 84

Real Estate Video Ads Ad Inventory Audience 84

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech.

Ad Tech 98

Ad Tech Agency Media Audience 98