Adweek

SEPTEMBER 28, 2022

In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world's largest soccer event.

Audience 187

Audience Media Advertising Marketing 187

Ad Rants

OCTOBER 28, 2022

SEO makes your website search engine friendly, and your target audience can easily access your page. The following blog will discuss why SEO is important for businesses in 2022. If your brand gets popularity and awareness among the general public and target audience, you will get more global and local reach.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

Digiday

APRIL 18, 2024

While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. In 2022, the company acquired Wordle to bolster its gaming section, integrating the wildly popular word-guessing game into the NYT Games app alongside other puzzles such as Spelling Bee and Sudoku.

Audience 81

Audience Media Marketing 81

Adweek

JULY 7, 2022

After a two-year delay, the UEFA Women's Euro 2022 soccer tournament kicked off in Manchester's roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition Organizers have sold a record 500,000 tickets to fans from 99.

Audience 211

Audience Marketing Advertising 211

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts.

Audience 81

Audience Cookies Ad Targeting Media 81

Adweek

JULY 6, 2023

He set up boxing's upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events--and the pro wrestling/mixed-martial arts.

Audience 206

Audience Marketing 206

Adweek

NOVEMBER 8, 2022

With the 2022 U.S.

Audience 228

Audience Media 228

MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. billion in 2022, and exceeded 2021’s record of $10.1 Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

Adweek

DECEMBER 26, 2022

With so many series and shows, you can't expect everything to find an audience. 1 through the end of June, there were around 357 scripted originals in the U.S., according to FX Networks chairman John Landgraf. That's 16% more than the previous year, which marked a new high of 559 overall. And, unfortunately, TV.

Audience 234

Audience 234

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. The Omicron data comes from monitoring audiences for the three main U.S. Read next: 2022 predictions on CTV and cross-channel advertising. Why we care.

Audience 108

Audience Cookies MarTech Advertising 108

Exchange Wire

JULY 8, 2022

It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. The post OOH: the trends of 2022 appeared first on ExchangeWire.com. OOH has always been seen as a playground for advertisers. But OOH [.].

Audience 122

Audience Advertising 122

Digiday

MARCH 26, 2024

Bustle Digital Group’s flagship title Bustle published about 150 articles a day in 2022. That number has since dropped to about 30-40 daily stories, according to Wes Bonner, svp of marketing and audience development and head of social at BDG, who spoke onstage Monday at the Digiday Publishing Summit in Vail, Colorado.

Audience 75

Audience Media Marketing 75

MNTN

JULY 13, 2023

consumers say they’re budgeting the same amount or more than they did for summer 2022. For now, take a peek at some of these in-market audiences that you can apply ASAP to your campaigns before switching on those OOOs. greater in summer 2022 versus summer 2021.

Audience 52

Audience Advertising Media Marketing 52

InMobi

APRIL 18, 2022

The year 2022 will most likely determine how brands in India bounce back to achieve or sustain growth in the wake of the pandemic. The answer is Mobile-based Audience Buys. This article first appeared in Business Insider India.

Audience 52

Audience CPL Conversion Impressions 52

Ad Rants

JULY 25, 2022

Here are the top 6 trends that you can expect to see in 2022: 1. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting. So what does the future hold for PPC in the SaaS industry? The continued growth of voice search.

Machine Learning 239

Machine Learning Mobile Search Conversion Rate Conversion 239

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Statista reported that from September 2022 to January 2023, 15% of programmatic spend was spent on MFA sites.

Audience 59

Audience Advertising Cookies Ad Space 59

MNTN

JUNE 20, 2023

Back-to-school spending topped $110 billion in 2022. A survey by the National Retail Federation (NRF) revealed that 84% of shoppers encountered sticker shock in 2022 (thanks, inflation!), Pair what you learn with some of these in-market audiences below, and you’ll be all set for a winning semester campaign.

Audience 52

Audience Education Retail Media 52

MNTN

AUGUST 16, 2023

And because we want you to crush it this year, we’ll even help get your audience targeting started right now. Check out some of these in-market audiences (or just bookmark this page for future reference). Audience Name: Shopping Enthusiasts Audience Provider: Datalogix Why they’re valuable: One word, endless audiences.

Audience 52

Audience Retail Marketing 52

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Samsung opened its first store in the metaverse in Decentraland in January 2022. The clever strategy helped Wendy’s win numerous influencer awards and boost brand recognition.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Adweek

DECEMBER 21, 2022

Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights. Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month.

Marketing 216

Marketing Retail Audience Media 216

Adweek

FEBRUARY 11, 2024

After forgoing a broadcast spot to pursue younger audiences on TikTok in 2022 and in the metaverse during last year's game--largely because its brand was already on State Farm Stadium in.

Audience 283

Audience 283

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. With take-up of Disney+ among online over-64s rising from 7% in 2022 to 12% in 2023.” Older viewers are increasingly using streaming services,” reports Ofcom.

Audience 98

Audience Retail Fashion Entertainment 98

Adweek

JUNE 23, 2022

As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek's second annual Elevate: Hispanic TV Summit.

Audience 223

Audience Media Marketing 223

illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. billion loss in Q4 of 2022. This means some brands may wish to start adding Disney+ into their CTV mix to reach their audience on a new platform.

Audience 93

Audience Advertising Ad Tech Marketing 93

Martech Series

SEPTEMBER 16, 2022

The music shows of The Rap of China 2023 and The Big Band Season 3 are both in the pipelines after gaining great popularity in the past few years, while established comedy-themed programs, such as Super Sketch Show Season 2 and The Detectives’ Adventures Season 3 , will also continue to provide laughter for the audience.

Audience 72

Audience Entertainment MarTech Marketing 72

MNTN

DECEMBER 12, 2022

million homes) owned a pet as of 2022? The global pet market is worth $261 billion, and by the end of 2022, US pet owners will spend close to $109.6 Audience Name: Pet Owners. Audience Provider: Lotame. Tap into this audience of pet owners dedicated to their furry family members. Audience Provider: MRI.

Audience 52

Audience Marketing Advertising 52

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. billion gamers worldwide in 2022 expected to help generate $196.8

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Adweek

JANUARY 2, 2024

from Q2 2022, but far more interesting was the 154.8% This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are. In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3%

Advertising 271

Advertising Audience 271

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. In the U.S., In the U.S., In the U.K., That’s up 3.3 million from 2021.

Audience 73

Audience Marketing Impressions MarTech 73

MNTN

APRIL 7, 2023

million viewers in 2022, with free premium video streaming services tacking on another 5.6 As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. Viewers in 2022 appeared first on MNTN.

Entertainment 98

Entertainment Audience Advertising Media 98

Ad Monsters

DECEMBER 21, 2022

If so, let’s rewind and look back at the webinars AdMonsters aired in 2022. . Here is the replay of our Top 3 webinars in 2022. . The collaboration helps TMB increase audience size by 22X, increase RFP win rate by 31%, and use first-party data to drive 94% of their direct-sold campaigns. . 2023 Malvertising Preview.

Audience 98

Audience Advertising Media 98

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. CTV and cross channel ad surge. “In Live sports.

Advertising 117

Advertising Ad Server Audience MarTech 117

Martech

JANUARY 5, 2022

Marketers can’t argue the effectiveness of social marketing or the need to cultivate a social presence to connect with their audience. Register today for “The Ultimate Social Media Guide to Building Your Brand in 2022,” presented by NetBase Quid.

Media 110

Media Audience MarTech Marketing 110

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Marketing 141

Marketing Ad Ops Education MarTech 141

AdPushup

SEPTEMBER 14, 2022

As a publisher, understanding your target audience is vital. As of 2022, the global ad spending market has reached an all-time high of 793.25 It’s the practice of using data to target demographics or interests in order to find the right person on the right device at the right moment. billion USD. Moreover, this is [.].

Audience 52

Audience Marketing Ad Ops Ad Tech 52

MNTN

JANUARY 13, 2023

As of September 2022, US television network Fox Sports announced selling 95% of their advertising inventory ahead of the game, with some ad spots going upwards of $7 million for a 30-second spot. Audience Name: Superbowl Celebrators. Audience Provider: Cuebiq. Audience Name: TV Commercials. Audience Name: TV Commercials.

Audience 52

Audience Entertainment Advertising Marketing 52

Martech

APRIL 12, 2022

Top challenges marketers face in 2022. Audiences are now digitally everywhere. Marketers look forward to big things in 2022. 37% are confident 2022 will also be a successful year. The post 2022’s trends in digital marketing appeared first on MarTech. Find out what trends and technologies will make it so.

Marketing 100

Marketing Impressions Conversion MarTech 100